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Securonix appoints Biju Muduli as Chief Marketing Officer
Securonix Inc., specializing in Unified Defense SIEM, today announced the appointment of Biju Muduli as Chief Marketing Officer. In this role, Muduli will be responsible for the development,...
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Instagram’s new AI-powered editing tool lets users customize backgrounds
Instagram has rolled out its innovative AI-driven background editing feature for users in the United States. Ahmad Al-Dahle, Meta's head of generative AI, announced on Threads that this tool enables...
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Social Throwback 2023: All updates that strengthened Threads' social media...
To say that 2023 has been a tumultuous year for the tech world would be an understatement. From Elon Musk’s controversial decisions at X (formerly Twitter) to the Sam Altman saga at OpenAI, it has...
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Ipsos India appoints Unni Hariharan as Executive Director, Tech and Ecommerce
Ipsos India has appointed Unni Hariharan to lead its Tech and Ecommerce as Executive Director. In this role, Hariharan will identify and enhance opportunities with leading players in the Tech and...
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Marketing to Gen Z with the right aesthetics ft. NEWME’s Sumit Jasoria &...
This year, many fashion brands have made strides in communicating with Gen Z. Myntra launched FWD - a separate section for Gen Z on its platform; Flipkart has Spoyl, and AJIO created TRNDin. Beauty...
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Social Throwback 2023: The year of monuments and CGI marketing
2023 has witnessed many changes in the advertising realm. Some new innovations mushroomed while other traditional mediums resurfaced. Monument marketing and CGI campaigns were two such mediums that...
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Brands share what they really want from ad agencies to give quick approvals
A clear brief, freedom of creativity, better budgets and quicker approvals - this is what advertising agencies seek from brands. While brands tend to ask for viral content on social media with topical...
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7up onboards Ranbir Kapoor as the brand ambassador in India
7UP, the beverage brand onboards Bollywood star, Ranbir Kapoor, as the new face of the brand. This collaboration is poised to bring together the refreshing spirit of the brand and the charm of Ranbir...
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TIPS onboards Kiran Dcruz as Sr. VP of Brands & Partnerships
TIPS Industries Ltd. (TIPS) has announced the appointment of Kiran Dcruz as Senior Vice President for Brands and Partnerships. In his new role, Kiran Dcruz will lead the strategy for the TIPS Music...
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Instagram launches a customizable ‘Add Yours’ template for Stories
Instagram has launched a new feature where users can create customized 'Add Yours' templates with GIFs, images and text, allowing them to make their own 'meme-able' Stories for followers to...
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Sushma Rajesh joins Viacom18 as Cluster Head – Kannada and Marathi
Viacom18 Media has onboarded Sushma Rajesh as the Cluster Head for Kannada and Marathi. Rajesh has worked as the Senior Vice President and Business Head – Kannada at The Walt Disney Company for more...
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Swati Darekar joins Shemaroo Entertainment as Head of Programming- Hindi GEC
Shemaroo Entertainment announces the appointment of Swati Darekar as the Head of Programming- Hindi GEC (General Entertainment Channel). In this role, Swati will spearhead the content strategy for the...
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Saurabh Dahiya joins Leo Burnett Mumbai as Executive Director & Head of...
Leo Burnett Mumbai has onboarded Saurabh Dahiya as Executive Director and Head of Strategy and Planning. Dahiya announced the same through his LinkedIn post which read, "A little over three months...
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AVOW appoints Melissa Bohlsen as Chief Marketing Officer
AVOW, the global app-growth company specializing in mobile OEM advertising, announced today the appointment of Melissa Bohlsen as its new Chief Marketing Officer (CMO). An industry veteran, Bohlsen...
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Anthony Paul Raj elevated to Head - OOH at Max
Tribes Communications has announced the elevation of Anthony Paul Raj to head OOH at Max. In his new role, Paul will spearhead Max's OOH division, steering strategic initiatives that will contribute...
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Opinion: How marketing on the sea is becoming an attractive opportunity for...
In the evolving landscape of marketing, where creativity and uniqueness are key, the sea has emerged as an extraordinary platform for brands seeking novel ways to connect with their audience. Unlike...
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Social Throwback 2023: Navigating the professional landscape with LinkedIn's...
LinkedIn, the professional social media network, began the first quarter of the year with a significant amount of updates that changed its user interface and professional usage. These changes and...
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BigTrunk Communications wins the digital marketing mandate for SpeakUpforPMS
BigTrunk Communications has been appointed as the digital marketing partner of SpeakUpforPMS, a venture by Universal Nutriscience Pvt. Ltd. that focuses on women's health and fertility. With this new...
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HUL was the leading advertiser for 3 quarters in 2023: TAM AdEx Report
According to the recent quarterly report by TAM India on Television advertising, TV Ad Volumes increased by 1% in Jul-Sep’23 over Jan-Mar’23. The report states that Food & Beverage was the...
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Mswipe appoints Harita Desai Jani as CMO
Mswipe Technologies, a Fintech company has appointed Harita Desai Jani as Chief Marketing Officer. She will focus on enhancing the brand's awareness both internationally and in India. Besides that,...
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