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VML announces leadership team for Asia Pacific
VML has announced its new in-market leadership team across the Asia-Pacific (APAC) region. The announcement comes as WPP creative agencies Wunderman Thompson and VMLY&R unify to create VML. Under...
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VideoVerse co-founders quit to launch AI startup
Saket Dandotia and Alok Patil, have announced their exit from Videoverse to launch a new Generative AI startup – Onetab. The serial entrepreneurs have partnered with Sonal Dandotia for Onetab. Sonal...
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WhatsApp unveils Beta update with automatic albums
WhatsApp has introduced a significant feature in its latest Beta update (version 2.23.26.16), accessible through the Google Play Beta Program. With the introduction of the WhatsApp Channels automatic...
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Indian research & insights industry reached USD 2.9 Bn in FY2023: MRSI
India’s industry-led market research body, Market Research Society of India (MRSI) has announced the launch of its industry sizing report titled ‘The Indian Research & Insights Industry 2023...
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LS Digital unveils first paper of the six-part series on Marketing with AI
LS Digital has released its first edition of #ChallengeTheNow In:Sights six-part series, which will talk about the key industry discoveries and opportunities to inform, digital leaders to navigate the...
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The Games Fund names Raptor PR as its global AOR
The Games Fun has appointed Raptor PR for the global video games industry as the global agency of record. Raptor PR is deploying an integrated global communications strategy, delivering a campaign...
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Social Throwback 2023: Change, humour & heartfelt emotions take over brand...
A year of experimentation, personalisation and creativity - this has been the theme for brands’ campaign narratives in 2023. While technology like CGI and AI have become the talk of the year, it has...
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India's $12Bn digital media market to triple by 2030: Redseer
Redseer Strategy Consultants has come up with a research that sheds light on India’s digital media market. India’s current landscape of Internet users is dominated by a 450-500 million strong cohort...
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Microsoft Capitol now lets users create AI generated songs
Microsoft's AI chatbot Copilot has partnered with Suno, an AI music startup enabling Copilot users to effortlessly produce AI-generated songs. By adding the Suno plug-in through their accounts or...
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Kapture CX appoints Himanshu Garg as Chief Technology Officer
In a strategic move to further fortify its position in Customer Support Automation, Kapture CX announces the elevation of Himanshu Garg, the Senior Vice President of Engineering, to the role of Chief...
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Bisk Farm announces Rashmika Mandanna as its brand ambassador
Bisk Farm has announced its partnership with actress Rashmika Mandanna appointing her as its brand ambassador. The actress will be the face of the ‘RUSKIT Brand’. Bisk Farm is focusing on...
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Experts analyze the shifting sands of BFSI marketing in 2023
As the most crucial period for the Banking, Financial Services, and Insurance (BFSI) sector i.e. January, February, and March draws closer and 2023 comes to an end, we reflect on the transformative...
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Case Study: How Constable Girpade's launch achieved a 12M+ reach by...
Conceptualised by Socheers, Amazon miniTV's influencer led show -- Constable Girpade needed to break the clutter of emerging OTT shows and stand out to the audience. The makers achieved their goals by...
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McDonald’s & Accenture expand partnership to push technology adoption
McDonald’s Corporation and Accenture have announced an expansion of their partnership to help execute McDonald’s strategy to leverage the latest technology and apply generative AI solutions across its...
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Bisleri onboards Deepika Padukone as its global brand ambassador
Bisler has roped in Deepika Padukone as its first-ever global brand ambassador in the new campaign Bisleri #DrinkItUp. Padukone will also be part of all Bisleri product packaging. Commenting on...
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Manoj Kandasamy joins Motivator as CDO
Manoj Kandasamy has joined Motivator, a part of GroupM as the Chief Digital Officer. He made the news public by announcing it on his personal LinkedIn profile. Kandasamy's post read, "Thrilled to...
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Ex-Sharechat Udit Sharma joins One Impression
One Impression has onboarded Udit Sharma as its Chief Business Officer (CBO). In his professional capacity, Udit Sharma will spearhead the company’s revenue growth, new region expansion, team...
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Social Throwback 2023: The year Elon Musk’s X transformed to bring in...
The year for the micro-blogging platform called ‘Twitter’ started with a new owner - Elon Musk and halfway through 2023, the platform lost its identity for being recognised as the blue Twitter bird....
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Google Maps gets new updates in India to enhance user experience
Google has introduced new features and updates for its Google Maps in India including Lens in Maps, Live View walking navigation, Address Descriptors and more. Lens in Maps will be launching in 15...
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Interactive Avenues wins e-commerce mandate for TTK Healthcare
Interactive Avenues, the digital arm of IPG Mediabrands India, has secured the e-commerce mandate for TTK Healthcare, a conglomerate with a wide range of healthcare and FMCG products. The account was...
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