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Brands bank on nostalgia to spread joy with Christmas creatives
Christmas is a festival that brings warmth to the cold December weather. It's a time that reminds us of family, childhood, shared memories and soulful food. Tapping into these emotions, every year...
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Digital ad impressions witness an increase of 43% in Jul-Sept’23: TAM AdEx...
TAM Media Research has released its quarterly report for Digital Advertising from July to September 2023. As per the report, digital medium witnessed an increase in impressions by 43% in Jul-Sept’23...
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Social Throwback 2023: Industry shuffles of the year
The Indian Advertising & Marketing sector saw some noteworthy shifts in 2023. The year was filled with top-level industry leaders resigning, shifting and starting afresh. Some veteran names said...
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Paytm reduces operations and marketing workforce for AI
One97 Communications, Paytm's parent company has laid off over 1,000 employees across multiple units, as per a report by ET. The company has claimed that the impacted roles have been replaced by...
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Google to layoff 30,000 employees from ad sales for its AI-powered services
Tech giant Google is planning to layoff 30,000 employees from its ad sales unit after making some advancements in Artificial Intelligence. This announcement was made by Google's president of the...
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Microsoft Copilot is now available as an app on Android
Microsoft has launched a dedicated Copilot app for Android. The new app is available in the Google Play Store, offering access to the company’s AI-powered Copilot without the need for the Bing mobile...
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Social Throwback 2023: Why CGI was the most disruptive trend of the year
Computer Generated Imagery or CGI has been an indispensable part of movies and television. The last two decades have also seen it being used extensively in popular media. Whilst the discussion on the...
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Amazon Prime Video to show ads starting January 29
Amazon has scheduled the introduction of ad breaks in streaming content on Prime Video from January 29. In an email to Prime subscribers, Amazon explained that incorporating limited ads during Prime...
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UnFoldMart wins integrated mandate for Utopia Choice
UnFoldMart, a full-service advertising agency in Gurugram, has secured the integrated mandate for Utopia Choice, the brand specialising in eco-friendly wooden kitchen accessories. This mandate, which...
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WhatsApp is testing a revamped dark mode and sidebar for Web
WhatsApp is experimenting with an update for its web version, incorporating a darker colour scheme and revamping the sidebar. This potential change aims to alleviate eye strain during app usage and...
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Social Throwback 2023: The biggest controversies in Indian marketing
While the advertising and marketing (A&M) industry in India has witnessed experimentation and innovations, it hasn’t fallen short on controversies that have ignited public debates, boycott calls,...
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Troo Good appoints Wunderman Thompson for strategic advertising &...
Troo Good has partnered with Wunderman Thompson as its advertising agency. This partnership positions Wunderman Thompson to spearhead advertising campaigns and promotional initiatives for Troo Good....
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McCann Worldgroup appoints Srijib Mallik as EVP & Head - McCann Gurgaon
Srijib Mallik has joined McCann Worldgroup as Executive Vice President and Head of McCann Gurgaon. Mallik has more than two decades of experience in advertising, marketing, and venture capital, both...
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From Rocky Rani to Gadar 2, experts look back at how movie marketing shifted...
The first half of the year for the Indian film industry started on an underwhelming note. The cumulative box office for Jan-Jun releases stood at ₹4,868 Crore, 15% lower than in 2022. To recover from...
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Sociowash and Youthbeat renew mandate with OnePlus for Student Ambassador...
Integrated advertising agency Sociowash and sister agency Youthbeat have extended their partnership with consumer electronics brand OnePlus into its fifth year of partnership. Under the renewal, the...
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Accenture Song clocks $18 Billion in revenue; is the size of Infosys
Accenture Song, an arm of the company Accenture is now the size of the technology company Infosys. It has recorded $18 billion in revenue in the 2023 fiscal, up 14% from the year before, as per a...
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The New York Times sues OpenAI and Microsoft
The New York Times has initiated legal action against OpenAI and Microsoft, alleging copyright infringement related to the use of its content in training artificial intelligence models. Filed in a...
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Hyundai onboards Deepika Padukone as its brand ambassador
Hyundai Motor India Ltd. (HMIL) announced that it has onboarded Deepika Padukone as its brand ambassador. Tarun Garg, COO of Hyundai Motor India Ltd. said, "We are thrilled to onboard the incredibly...
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Malcolm Raphael moves on from BCCL after 15 years
Malcolm Raphael, Senior Vice President of Creative Strategy and Planning, Trade Marketing, and Innovations at Times Response, a division of Bennett Coleman & Co. (BCCL / The Times Group), is...
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Sanjay Kacker joins Dharma Cornerstone Agency as National Sales & Marketing...
Sanjay Kacker has taken on the role of National Sales and Marketing Head at Dharma Cornerstone Agency and announced this career move on his LinkedIn profile. Prior to joining Dharma Cornerstone...
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