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Radio ad volumes witness 6% growth from Jul-Sept 2023: TAM AdEx Report
TAM Media Research has released its quarterly report for Radio Advertising from July to September 2023. The media research agency monitors more than 110 Radio Stations (In association with RCS India)...
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Radio ad volumes witness 6% growth from Jul-Sept 2023: TAM AdEx Report
TAM Media Research has released its quarterly report for Radio Advertising from July to September 2023. The media research agency monitors more than 110 Radio Stations (In association with RCS India)...
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L&K Saatchi & Saatchi elevates Rohit Malkani and Kartik Smetacek to CCOs
L&K Saatchi & Saatchi, a part of Publicis Groupe India, has elevated Kartik Smetacek and Rohit Malkani, its Joint National Creative Directors, to the roles of Chief Creative Officers (CCOs)....
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Global brands bank on nostalgia and sentiments with Christmas campaigns
It’s that time of year when the temperature drops, a cold breeze takes hold of cities, it snows in some parts of the world, and working professionals go on extended holidays. Christmas brings back a...
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New calendar search option spotted in WhatsApp Beta versions
WhatsApp is experimenting with a new calendar search feature in the WhatsApp Web beta version. This functionality appears to have been introduced in the beta edition of the Android app. As per...
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^ a t o m network wins the creative & media mandate for alcobev brand Rascal
Great Galleon Ventures Limited, the manufacturer and marketer of multiple alcobev brands has announced the launch of its ready-to-drink brand called, Rascal. Subsequently, the brand has appointed ^ a...
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BYJU’S Vineet Singh moves on
Vineet Singh, BYJU’S' Head - Brand, Marketing, and Creative Strategy has moved on. He has been associated with the brand since September 2021. Before this role, he served as the Group Chief Marketing...
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Quaker appoints Kiara Advani & Sidharth Malhotra as brand ambassadors
Quake has announced the addition of celebrity couple, Kiara Advani and Sidharth Malhotra as its newest brand ambassadors. The new brand ambassadors will play a key role in forthcoming campaigns and...
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Nikhil Kumar elevated to Chief Growth Officer at mediasmart
Nikhil Kumar has been elevated to the role of Chief Growth Officer at mediasmart, an Affle company. He has played a crucial role in mediasmart for more than three years. Kumar initially joined as Vice...
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Arvind Limited appoints Tushar Nerkar as Chief Marketing Manager
Arvind Limited, a textile manufacturer, has appointed Tushar Nerkar as Chief Marketing Manager. Nerkar took to LinkedIn to announce this development. Armed with a decade’s experience, Nerkar has...
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Social Throwback 2023: A year where Instagram enhanced user experience &...
With approximately 229 million users coming from the nation, Instagram continues to be an important social media platform for India. From music, movies, and viral sensations to brand banters, every...
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Opinion: Sipping through trends and deep diving into alcobev marketing
As the curtain falls on another year, the alcobev industry takes a reflective sip, toasting about its dynamic journey in 2023. In an era where marketing mirrors the diversity on the shelves, the...
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TradeSmart appoints Rohit Onkar as Chief Growth Officer
TradeSmart, a discount brokerage firm, an arm of VNS Finance, announces the appointment of Rohit Onkar as its Chief Growth Officer. With over a decade of experience in revolutionising digital business...
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WhatsApp enhances its Status update interface
WhatsApp’s new update (version 2.24.1.6) is introducing an improved interface for sharing channel updates on Status. Although currently limited to select beta testers, this feature will be gradually...
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LehLah teams up with Animeta for its creator-led shopping app
Social media audiences, especially the GenZ, have embraced social commerce as a natural extension of their online experiences. As using mobile for making online purchases and payments becomes...
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Prega News retains Team Pumpkin for its digital mandate
Team Pumpkin has announced the continuation of its partnership for the fourth year with Prega News. The agency has been retained to manage Prega News' ongoing mandates for social media, SEO, website...
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Zee Media’s Shridhar Mishra steps down
Shridhar Mishra has announced his departure from Zee Media Corporation Limited after a three-year stint. He held the position of Chief Revenue Officer, Digital at the media company and made the...
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Jeevansathi and JioCinema celebrate 25 Years of Love with 'Saath By Chance’
To celebrate Jeevansathi.com’s 25 years in the matchmaking industry, the brand has partnered with Viacom18 and JioCinema by introducing a three-episodic anthology series called ‘Saath By Chance’....
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Onetab appoints Judah Guber as VP of Strategy and Partnerships
Onetab, the Generative AI SaaS startup launched by Saket Dandotia and Alok Patil has today announced the appointment of Judah Guber as Vice President of Strategy and Partnerships. Guber, who holds a...
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Experts share the formula behind building an influencer from scratch
In the bustling world of ads, where content is often saturated, some brands are steering away from the conventional path. With influencer marketing being on the all-time rise and having become an...
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