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RuPay Prime Volleyball League onboards Hrithik Roshan as brand ambassador for...
RuPay Prime Volleyball League has appointed Hrithik Roshan as brand ambassador for its third season. The actor has garnered a reputation for his fitness and diet regimes over the past couple of...
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Kalyani Srivastava appointed as Associate President at Ogilvy India
Kalyani Srivastava has been appointed as Associate President at Ogilvy India, where she will operate from the Mumbai office and report directly to Hirol Gandhi, the president overseeing Ogilvy's...
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Snapchat introduces parental controls to limit teens' usage of My AI
Snapchat has rolled out new parental controls, allowing parents to limit interactions between their teenagers and the app's AI chatbot. These enhancements also encompass improved access to the Family...
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Sachin Tendulkar raises concerns over a viral deepfake ad made without consent
An online video has emerged featuring a deepfake portrayal of Sachin Tendulkar endorsing the gaming app Skyward Aviator Quest. The fabricated video falsely claims that Tendulkar's daughter, Sara, is...
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Google announces mass layoffs in ad sales team
As part of a new round of layoffs at the internet giant, Google, an Alphabet subsidiary, acknowledged on Tuesday that it is making big cuts to its advertising sales team. This action is in keeping...
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Disney+ Hotstar & Xapads collaborate to enhance CTV advertising capabilities
Disney+ Hotstar has collaborated with Xapads to enhance its capabilities in Connected TV (CTV) advertising. The association is set to unlock new possibilities for advertisers in the MENA region....
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Road to 2024: BFSI marketing to bank on digital, MarTech, and sports
In 2023, the BFSI sector witnessed a significant uptick in advertising spends. TAM's AdEx report for H1 2023 showed a 91% increase in digital ad impressions compared to the same period in 2022....
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LS Digital launches a new MarTech tool
LS Digital has launched its Marketing Data Infrastructure (MDI), a martech tool designed to unlock the potential of consumer data. It comprises three key components: Collect, Connect, and Activate,...
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Google India's FY23 ad revenue jumps 12.49% to INR 28,040 crore
In the fiscal year 2023, Google India witnessed a 12.49% year-on-year growth in gross ad revenue, reaching INR 28,040 crore, further solidifying its position in the digital advertising sector. This...
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Coca-Cola's brands unite in latest #NewGuy campaign
Starting the year on a high note, Coca-Cola has rolled out a unique campaign, featuring its range of drinks like Diet Coke and Honest Juice. Taking inspiration from Disney's 'The Bear', the ad,...
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Snoop Dogg's 'No Smoke' campaign for Solo Stove backfires
Solo Stove, a manufacturer of smokeless fire pits, has recently announced the departure of its CEO following the lack of financial impact of an advertisement campaign that included Snoop Dogg in...
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Agency Feature: All you need to know about Social Pill
Who are we? At Social Pill, we pride ourselves on being architects of compelling digital narratives and creators of impactful online experiences. Our agency’s ‘Pill-osophy’ is to create a strategy...
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HAVAS India elevates Jaibeer Ahmad as Chief Transformation & Growth Officer
Havas India has elevated Jaibeer Ahmad, formerly Managing Partner – North at Havas Worldwide India to the role of Chief Transformation & Growth Officer. In this newly created role in India, Ahmad...
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2024 is the year of GEMZ: Red Lab Report
Rediffusion Consumer Lab has released a report titled '2024 Year of GEMZ'. The report focuses on Millenials, Gen Z and the rise of the Gig economy. It highlights how Millennials and Gen Z are...
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Programmatic was the top transaction method for digital FMCG advertising...
TAM India has released its quarterly advertising report for the FMCG sector. The report covers television, print, radio, and digital media during Jul-Sept ‘23. According to the report, ad volumes on...
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ASCI issues updated guidelines to avoid greenwashing in ads
The Advertising Standards Council of India (ASCI) has issued its guidelines to prevent false pro-environment claims, also known as greenwashing, that have been seen across sectors. These 'Guidelines...
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We're set to enter second international market in the upcoming quarter:...
In the one trillion rupee Indian advertising economy, MAGNA’s ‘Global Ad Forecast’ predicts that India is now consistently the fastest-growing market and leads the ad spend growth globally as the...
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Meta rolls out new features for WhatsApp Channels
Mark Zuckerberg has unveiled a series of enhancements to enrich the user experience on WhatsApp Channels. The announcement was made via his own WhatsApp Channel, accompanied by a poll seeking opinions...
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Ved Agarwal joins Grip Invest as CMO
Grip Invest today announced the appointment of Ved Agarwal as the Chief Marketing Officer (CMO). He will lead full-funnel demand generation, along with brand development and market expansion....
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Brands join the #INDvsAFG double super over commentary
In a thrilling match, India beat Afghanistan in the third T20 International, featuring two exciting super-overs. Both teams scored 212 runs in the chase, leading to a tense showdown. Despite the...
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