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Soumya Vilekar exits Planet Marathi OTT after 7 years
Soumya Vilekar, the Co-founder of the Marathi OTT app – Planet Marathi has parted ways and announced her exit from the organization. Vilekar has been associated with the brand since 2017 and played a...
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Wunderman Thompson's Harsh Shah becomes the Managing Partner at VML
VML has appointed Harsh Shah as the Managing Partner as per reports. Shah served as the Chief Digital Officer at Wunderman Thompson South Asia in January 2023. This comes after WPP announced the...
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Marketing lessons in Minx: a show about an unapologetic feminist
A young feminist writer in 1970s America earnestly tries to educate the masses about gender roles, stereotypes, culture, and politics with her writings. The society, however, is not ready and open...
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Exclusive: Omnicom Media Group India appoints Jigar Rambhia as its Sports Lead
Bolstering its leadership to deliver enhanced value for clients, Omnicom Media Group (OMG) India has appointed Jigar Rambhia to lead its Sports Practice. Jigar joins the Group with a wealth of...
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Why 2024 should be the year of breaking conformity in the ad industry?
Here’s a question I want to ask you. Can you name some of the most iconic brand campaigns you have seen come out from India in the last 30 years? Chances are you are most likely going to talk about...
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Havas appoints David Shulman as CEO of its global CX network
Havas has appointed David Shulman as CEO of its global CX network. Shulman becomes the network’s inaugural CEO and will lead the more than 1,800-person group that sits across 26 Havas Villages, in...
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Ground Zero Consulting rebrands as sustainability marketing consultancy
Ground Zero Consulting has announced a transformation after being originally established in 2021 as a data research agency. The company has now dedicated itself to addressing the global challenges...
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Reddit intents to launch IPO in March
A fresh report from Reuters claims that Reddit is getting ready to make its first public offering (IPO) in March. According to the report, the San Francisco-based social media network has been...
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The Indian B2B channel partner loyalty is 24,000 Crore market: Almonds Ai...
Almonds Ai has unveiled a report dedicated to the Indian Channel Partner Loyalty market. Channel Loyalty Report 2024 offers current market analysis and future projections poised to dominate 2024 and...
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HiveMinds appoints Neha Pandey as Vice President of Growth
HiveMinds, a digital marketing agency, part of the Madison Group, announces the appointment of Neha Pandey as Vice President of Growth. Her role at the agency is set to be the business expansion in...
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AgencyCon 2024: Know the Jury Panel
In recognition of the often overlooked contributors in the industry who play pivotal roles behind the scenes to create successful campaigns, Social Samosa AgencyCon 2024 proudly presents its fourth...
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Maserati promotes Amey Tingare as Director of Brand Marketing - Overseas Region
Maserati, the Italian luxury vehicle manufacturer, has elevated Amey Tingare to the Director of Brand Marketing for the Overseas Region. He previously used to handle the marketing duties in the Asia...
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Simplified introduces AI Clips tool for video content creation
Simplified, the AI content creation and collaboration platform for modern marketing teams, today announced the launch of its newest innovation - AI Clips. This tool leverages advanced artificial...
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Simplified introduces AI Clips tool for video content creation
Simplified, the AI content creation and collaboration platform for modern marketing teams, today announced the launch of its newest innovation - AI Clips. This tool leverages advanced artificial...
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Amazon received the most fashion influencer collaboration mentions in 2023:...
Quroz has released a report on fashion influencer collaborations which provides insights into the effectiveness of these partnerships in 2023, highlighting top-performing brands and offering...
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The delineation of creative and production
We walk into 2024 with a lot of cynicism and suspicion even. Given the current technological climate, it is almost impossible to say what is a red herring and what is transformational, especially...
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Ipsos India hires Shrutika More to lead Creative Excellence vertical
Global market research company Ipsos has announced the hiring of Shrutika More as Country Service Line Leader for the Creative Excellence vertical, in India, with immediate effect. She moves from...
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Google launches 'Circle to Search', a gesture-based android search
Google has revealed 'Circle to Search,' a new method for searching on Android phones, in conjunction with Samsung's launch event. With this functionality, users will be able to search on their phone...
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Sony terminates $10 billion merger deal with ZEE
Sony Group Corp. has officially called off its plans for the $10 billion merger with the media network, Zee Entertainment Enterprises Ltd. This comes after a two-year acquisition saga, leaving Zee...
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McCann Worldgroup India named Agency of the Year at EFFIE Awards
The Advertising Club hosted the latest edition of the ‘EFFIE India Awards 2023’ on Friday, January 19. Mondelez India was judged the EFFIE India Client of the Year, while McCann Worldgroup India was...
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