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Indian box office crossed 12,000 crore mark in 2023: Ormax Media report
Ormax Media has released its report titled ‘Ormax Box Office Report 2023’. As per the report, 2023 became the first-ever year to cross `12,000 crore mark at the India box office, surpassing 2019...
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Rishi Kishnani joins Numb3r Impact Agency as Co-Founder & Partner
In a strategic move that marks a significant milestone for both Rishi Kishnani and Numb3r Impact Agency, Kishnani has officially taken on the role of Co-Founder and Partner at the agency. Serving as...
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82% Indian viewers lead global TV ad engagement: MiQ report
MiQ, the independent programmatic media partner for brands and agencies, unveiled its global Advanced TV research report, which surveyed 7,000 consumers and 1,100 decision-makers from brands and...
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Prasoon Pandey, Prerna Mehrotra & Kalpesh Patankar among the Jury Presidents...
The Cannes Lions International Festival of Creativity has unveiled the identities of the global experts set to guide the 2024 Juries. Assembled in Cannes this June, these Jury Presidents will play a...
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IPL 2024: Tata Group secures five-year extension as IPL title sponsor
Tata Group has renewed its title sponsorship for the Indian Premier League (IPL) for an additional five years, spanning from 2024 to 2028. The agreement, valued at INR 2,500 crore, is noted as the...
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Publicis Worldwide India secures Pramerica Life Insurance's creative mandate
Publicis Worldwide India, part of Publicis Groupe India has bagged the integrated creative mandate for Pramerica Life Insurance. Commenting on the partnership, Oindrila Roy, Managing Director at...
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Sobhita Dhulipala treats herself to jewellery in new Bhima Jewels ad
Bhima Jewels, a Gold and Diamond Jewellery retail manufacturer has recently collaborated with actor and celebrity Sobhita Dhulipala, as its brand ambassador. This partnership marks a significant...
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Dentsu Creative India’s Farishte Irani to step down
Farishte Irani, the Group Head - Copy at Dentsu Creative India, is set to depart from the agency, as per reports. She is said to be serving her notice period until the end of February. Irani...
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Ad volumes on Television grew by 22% during 2023: TAM AdEx report
TAM Media Research has unveiled its report titled, ‘2023 Television Advertising Recap: Unraveling the Year’. TAM AdEx monitors more than 600+ TV Channels, the report mainly focuses on understanding...
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Going beyond Cricket in sports marketing
I grew up in '90s India'. An India fuelled by a strong sense of who we are; Unapologetically rooted in our culture and sentiments. We loved our religion, our movies, and our cricket. Religion created...
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OpenAI bans a political chatbot developer to curb misinformation
According to The Washington Post, OpenAI took action on January 20 by banning the creators of Dean.Bot, a chatbot powered by ChatGPT. The bot aimed to boost interest in the Democratic candidate from...
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Sunil Balachandran joins The Content Lab as Chief Business Officer
Digital marketing agency and content studio, The Content Lab (TCL) has appointed Sunil Balachandran as Chief Business Officer. Balachandran, who was formerly COO at WiseApe, will leverage his...
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Experts Speak: A guide to creating authentic & resonant Republic Day...
‘What’s your Roman Empire?’ A trend that has been doing rounds on social media in the past few months implies a person’s thoughts in their free time, a glimpse into someone's idle musings. But what...
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Yellow.ai integrates 30% of its global GenAI bots in the Indian market
The utilization of generative artificial intelligence (GenAI) for enhancing customer engagement is witnessing significant traction in India. Yellow.ai, a leading conversational AI company,...
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Goafest 2024 to be held from 29th-31st May
The Advertising Agencies Association of India (AAAI) and The Advertising Club has announced the 17th edition of Goafest. The event is scheduled to take place from the 29th to the 31st of May 2024 at...
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Wieden+Kennedy secures Hero Cycles’ mandate
Wieden+Kennedy has bagged the mandate for Hero Cycles. The agency's mandate is to steer the brand into a new era, bringing a contemporary perspective to the entire brand portfolio of the company. The...
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Savvytree secures Akihi's social media & creative mandate
Savvytree has bagged the Social Media & Creative mandate for Akihi, a luxury vegan skincare brand. The agency will boost Akihi's online presence and increase brand visibility in the digital...
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Samsonite extends #TestedLikeSamsonite campaign with Milind Soman and Karun...
Samsonite, the global leader in travel solutions, is back with an extension of the campaign – 'TestedLike Samsonite'. The campaign highlights the rigorous tests of strength and durability each...
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Rajashree R joins Tech Mahindra as Chief Growth Officer for strategic...
Tech Mahindra has appointed Rajashree R as its Chief Growth Officer for strategic verticals in the Americas. Rajashree, previously the Chief Marketing Officer of Tata Consultancy Services (TCS) and...
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Data privacy regulations, AI and personalised content to define MarTech in...
CleverTap, the all-in-one engagement platform has announced the top 2024 MarTech Trends which will transform the way brands deliver customer experiences. According to it, the convergence of data...
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