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Ex-Swiggy Sneha John joins Pincode
Sneha John has joined Pincode as the Director of Brand. Pincode is a hyper-local shopping app developed on the ONDC platform. Before joining Pincode, John was the Director of Marketing at Swiggy. She...
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Team Pumpkin's D2C Pro bags the marketplace mandate for Quinta Essentia Organic
Team Pumpkin’s direct-to-consumer wing D2C Pro, has bagged the D2C marketing mandate for personal care brand Quinta Essentia Organic. As a part of the mandate, the agency will manage the marketplace...
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APL Apollo’s Charu Malhotra on why B2B brands should have a strong presence
India was the 2nd largest global crude steel producer in FY22, with December 2022 reaching 10.6 million metric tons. From this, the Indian steel pipe market is estimated to be Rs 50,000-55,000 crore...
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TheSmallBigIdea wins the Agency Premier League 2024 title
TheSmallBigIdea clinched the inaugural Agency Premier League title on Thursday by defeating PivotRoots in the final. Sagar Dambale was adjudged the player of the match who scored 41 runs off 9 balls...
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HUL dominated GEC advertising in 2023: TAM report
TAM India has released its report on advertising in the GEC genre for the year 2023. As per the report, the GEC genre witnessed a growth of 2% in 2023 as compared to 2022. The F&B sector led the...
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Brands battle for attention with their Super Bowl campaigns
The Super Bowl, set to air on the 11th of February, 2024, isn't just a football game; it's the pinnacle of the National Football League (NFL) season, a mega-event that dominates American culture,...
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WPL 2024: Sponsors and kits of teams unveiled
The sponsors and kits of the participating teams of the Women’s Premier League have been unveiled. Tata Group holds the title rights for WPL 2024. CEAT Tyres, known for its presence during IPL matches,...
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Gen X's representation in Valentine's Day campaigns
As Valentine's Day continues to expand its footprint, it is crucial for marketers to understand that this celebration of love transcends generations. Today, the week-long festivities that commence with...
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Havas India launches incubation programme for women entrepreneurs
Havas India has launched an incubation program for women entrepreneurs called EmpowHers, in collaboration with Her Entrepreneurial Network (H.E.N), a community for women entrepreneurs. The inaugural...
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Google's Gemini now retains your conversations for years
A new support page update from Google highlights how it gets data from users of its Gemini chatbot apps for iOS, Android, and the web. Although talks with Gemini are "disconnected" from Google...
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Akasa Air partners with The Content Lab to boost brand engagement
Digital marketing agency and production house, The Content Lab, announces a strategic partnership with the Indian airline, Akasa Air. This collaboration aims to enrich Akasa Air's brand presence and...
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Swiggy's Valentine's Day campaign focuses on old-school love with Sheeba...
Swiggy’s second instalment of ‘feels’ is here–Watch Table For 2, a Vday film conceptualised by Talented. Last year, Swiggy and Talented supplied the internet with fuzzies during Valentine’s week with...
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Mirum India appoints Mihir Karkare as MD; Hareesh Tibrewala and Sanjay Mehta...
Hareesh Tibrewala and Sanjay Mehta, who were the joint CEOs of the agency, have stepped down from their positions. Mihir Karkare has been appointed as the Managing Director at the agency. Mehta and...
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GOZOOP Group bags integrated marketing mandate for BN Group
GOZOOP Group, a global independent integrated marketing group, recently secured the integrated marketing mandate for the edible oil manufacturing company - BN Group. The mandate will be serviced by the...
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Surveying gender ratios in a few Indian Ad Agencies: A current snapshot
Diversity and inclusivity aren’t just buzzwords anymore. Companies across the globe and various industries are striving to bridge the gender gap in their organizations. A study conducted by The...
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Pinterest strikes new ad deal with Google amid revenue push
Pinterest has revealed a fresh advertising collaboration with Google as it strives to boost its advertising revenue. Google became the social platform's second external advertising partner following...
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Subhash Kamath joins BrandMusiq Board of Directors
BrandMusiq has appointed Subhash Kamath to its Board of Directors consisting of Rajesh Patel, Hari Marar, and Safir Anand. With nearly 40 years of experience in the advertising industry and a passion...
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Laqshya Media Group acquires advertising rights for Cochin International...
Laqshya Media Group, a Comprehensive Marketing Communications Group, has announced the acquisition of the advertising rights for Cochin International Airport, effective February 11, 2024. This...
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Two99 appoints Vishnu Kanth Gokul as Chief Growth Officer
Two99 has appointed Vishnu Kanth Gokul as the new Chief Growth Officer. Gokul joins the team with a background of having accumulated nearly 30 years of experience in digital and media sales across some...
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Brands embrace Hug Day with social media creatives
Hug Day, celebrated on February 12th during Valentine's week, is a special occasion dedicated to the expression of love and affection through warm embraces. It serves as a reminder of the power of...
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