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Havas acquires UK-based agency Ledger Bennett
Havas announces the acquisition of UK-based global B2B marketing agency Ledger Bennett, enhancing its capabilities in the high-growth B2B space both in the UK and internationally. Ledger Bennett will...
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Adidas unites major icons to tackle negative sports pressure in global campaign
Adidas unites its biggest sporting icons from across the world in its latest campaign, to create a positive rallying cry to help everyday athletes believe they can overcome pressure and achieve their...
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97% marketers prefer digital media for growth marketing: Publicis Marketing...
Publicis Commerce India has announced the launch of the inaugural Digital Growth Marketing Playbook. The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth...
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5 Star's Anti-Valentine's Day approach over the years: Breaking through the...
Valentine's Day, celebrated annually on February 14th, is a day dedicated to love and affection. It's a time when people express their feelings for their loved ones through gestures like giving gifts,...
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Chemists' body calls for withdrawal of health supplement ad featuring Ranveer...
The All India Organisation of Chemists and Druggists (AIOCD) has requested the removal of an advertisement for HealthOk vitamin supplements. The advertisement, featuring actor Ranveer Singh, suggests...
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Threads launches 'Trending Topics', including discussions on politics to...
The Threads team is currently testing Trending Topics in real time for a restricted group of U.S. users after devising a way to curtail potentially polarizing political conversations within the app....
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Case Study: How Oppo India leveraged Wake Up Sid's fandom to reach...
Oppo India recently launched its #SidWakesUp campaign featuring Ranbir Kapoor reprising his role as Sid from the film ‘Wake Up Sid.’ This campaign marks a reunion of the cast after a 14-year gap,...
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Savvytree secures creative & performance marketing mandate for Kaze Living
Savvytree has bagged the creative and performance marketing mandate for Kaze Living. Kaze Living's partnership with Savvytree aims to increase brand visibility, engage a larger audience, and elevate...
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Specialisation is the key to marketing success: Krishnarao Buddha on Human...
In this video series, Saloni Surti interviews Krishnarao Buddha, Sr. Category Head - Marketing at Parle. Buddha discusses his 30-year career in marketing, including his time working at Uncle Chips and...
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Ad revenue estimated to grow at 10.2%: GroupM India's TYNY report
GroupM India has released its annual This Year Next Year (TYNY) report. The overall ad revenue is expected to reach INR 1,55,386 crore in 2024, with an incremental INR 14,423 crores compared to 2023....
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Ranveer Singh & Johnny Sins team up for Bold Care campaign to raise awareness
Bold Care has announced the launch of their witty campaign, #TakeBoldCareOfHer with Ranveer Singh, who has joined them as a co-founder and has been working with them behind-the-scenes for more than a...
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The Advertising Club and AAAI unveil awards governing council for ABBY One...
Marking its 55th edition, the ABBY One Show Awards is scheduled to take place on 29th, 30th, and 31st May 2024 during Goafest at Grand Hyatt, Bambolim in Goa. The awards aims to honour, inspire and...
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X unveils advertiser control feature to safeguard brands from controversial...
X, formerly Twitter, has announced that it will introduce a feature enabling advertisers to display ads alongside specific content creators. This move aims to grant advertisers control over ensuring...
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Urbn appoints Kartik Aryan as its new brand ambassador
Urbn, a homegrown D2C charging solution brand, has signed Bollywood actor Kartik Aaryan as its brand ambassador. This move marks the next step in Urbn’s proposition of delivering charging solutions...
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Brands celebrate the season of love with Valentine's Day campaigns
Valentine's Day, celebrated annually on February 14th, is a day dedicated to expressing love and affection. It's a time when people exchange gifts, cards, and romantic gestures with their partners or...
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iCubesWire appoints Nivedita Dwivedi as Sr. Business Director
iCubesWire has appointed Nivedita Dwivedi to lead its business development across the West and South markets in India. With this new addition to its leadership team, the company is firming up its hold...
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Checking-in love: Oyo’s Valentine’s Day marketing evolution through the years
Every year, brands try to harness the tide of love during Valentine's week. Brands of chocolates, confectionaries, soft toys, and the ones in travel and tourism are keenly interested in jumping on the...
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Jignesh Shah joins Adani Wilmar as Head of Media and Digital Marketing
Adani Wilmar, a Food and FMCG company in India, appoints Jignesh Shah as Head of Media and Digital Marketing. With over 20 years of experience, including a decade at Adani Wilmar, Shah brings his...
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Ex-Meta Priya Rege Jaggi joins McDonald's as Associate Director of Marketing
After leading consumer marketing efforts for Facebook and Instagram for over four years, Priya Rege Jaggi joined McDonald's as Associate Director of Marketing in February 2024. With a proven track...
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C Com Digital bags the digital mandate for VIDHYOU Skincare
C Com Digital has won the mandate of VIDHYOU. It will be responsible for spearheading digital marketing for the company. Chetan Bangera, founder and partner of VIDHYOU, said, 'VIDHYOU isn't just...
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