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GroupM’s Maps and Priti Murthy about prominent advertising, media & marketing...
GroupM India’s This Year Next Year (TYNY) report 2024 highlights that the overall ad revenue in India is expected to grow at 10.2% and reach INR 1,55,386 crore in 2024, with an incremental INR 14,423...
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Ipsos India announces Archana Gupta's expanded role & Malavika Mani's...
Ipsos, a global market research agency has announced senior level role enhancement and hiring – the expanded role of Archana Gupta, executive director and country service line leader, Market Strategy...
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Experts Speak: Some must-have skills for CMOs in 2024
With the emergence of Artificial Intelligence (AI), brands have actively started incorporating it in marketing campaigns. In 2020, Mondelez launched an AI-driven Cadbury campaign, #NotJustACadburyAd...
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mSix&Partners wins the integrated media mandate for Kapiva
mSix&Partners, GroupM's outcome-based agency, has secured the integrated media mandate for the D2C Ayurvedic nutrition brand Kapiva, following a multi-agency pitch. The agency will handle all...
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SocioClout appoints Abhilash Singh as Chief Revenue Officer
SocioClout announces the appointment of Abhilash Singh as its Chief Revenue Officer (CRO), marking a pivotal moment in the company's strategic roadmap towards fortified and accelerated revenue...
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Beyond broadcasting: Key trends driving Radio into 2024 and beyond
In 2023, India celebrated 100 years of radio - one of the earliest mediums that provided news, information, and entertainment to the public at their convenience. In the past year, the radio industry...
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ChatGPT can recall and erase information based on your instructions
OpenAI has initiated the rollout of new "memory" controls for a select group of ChatGPT users, with plans for a wider release in the future. These controls empower users to instruct ChatGPT to...
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Hyper-personalised content backed by predictive analytics, promises to...
AI’s rise and prominence in advertising and marketing has brought the industry on the precipice of a significant change. AI stands poised as a formidable force set to reshape industries in the years...
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70% of consumers are impacted by influencer marketing: Report
In today’s digital age, Influencer Marketing has emerged as a disruptive force, playing a pivotal role in helping brands connect with their target audience. Influencers, typically considered...
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AgencyCon 2024 jury shares a message for participants
To honour and appreciate the minds behind many memorable ads, Social Samosa is back with the fourth edition of its IP AgencyCon 2024. The event aims to celebrate and acknowledge the unsung heroes who...
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VML strengthens its leadership team in India
VML, the global brand, customer experience, and commerce agency unveils its new in-market leadership team in India, aimed at providing operational excellence, support to clients across the region, and...
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Curativity expands its leadership team with the appointments of Aarti...
The new-age marketing services agency, Curativity Brand Partners announces the strategic appointments of Aarti Srinivasan as Head of Creative and Neha M Dhanani as Head of Business. The duo will be...
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The consumer is our boss, says Ravi Makwana on Human Behind The Marketer
In this episode of Team Pumpkin presents Human Behind The Marketer created by Punctuate Inc, Founder Saloni Surti interviews Ravi Makwana, Chief Marketing Officer of Tim Hortons, India. Makwana...
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The ABBY One Show Awards announces its chairpersons for the 2024 jury
Jon Austin, Co-founder of Supermassive, Sydney Australia, and Kate Stanners, Chairwoman and Global Chief Creative Officer, Saatchi & Saatchi have been appointed as Jury Chair of Branded Content...
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Despite slow growth, digital is projected to grow 17% in 2024: Pitch Madison...
Madison Media is back with its predictions for the advertising industry for 2024. Shantanu Khosla, Executive Vice Chairman – Crompton Greaves Consumer Electricals Ltd. who was the Chief Guest at the...
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What's next for influencer marketing?
Nowadays, AI is redefining influencer marketing, and optimising decision-making through advanced analytics. AI assists influencers by analysing audience behaviour and trends, enabling tailored content...
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Lowe Lintas bags the creative mandate for Jawa Motorcycles
Classic Legends Private Limited has appointed Lowe Lintas as their creative AOR for Jawa Motorcycles. The agency said in a press statement that the win is more special for the agency, as the team had...
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Dentsu Webchutney’s Farishte Irani named Next Creative Leaders winner
Farishte Irani, group head - copy at Dentsu Webchutney in Mumbai, is among the 34 young creatives from 16 countries named as the latest winners in the global Next Creative Leaders competition,...
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Sora: OpenAI unveils latest tool that converts text prompts to videos
OpenAI has unveiled its latest innovation: Sora, a software touted to be capable of producing remarkably lifelike one-minute videos from text inputs. Under Sam Altman, the AI startup is currently...
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A day after surpassing Amazon, Nvidia is now worth more than Alphabet
Just one day after overtaking Amazon, Nvidia surpassed Alphabet in market capitalization on Wednesday. According to Bloomberg, the chip manufacturer's stock has surpassed the owner of Google's $1.82...
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