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YouTube rolls out Members Only Shorts for paying subscribers
YouTube is introducing a new feature called Members-Only Shorts, designed exclusively for paying subscribers. This offering enables creators to share short-form videos solely with their paying...
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E-commerce leads in Influencer Marketing spending with 27%, followed by FMCG:...
Kofluence has released its annual report, ‘Decoding Influence: The 2024 Influencer Marketing Report’. From tracing the genesis of influencer marketing to delving into the psychology underpinning...
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Brands prank consumers with faux products in April Fools Day campaigns
April Fools' Day, observed annually on April 1st, sees people playing pranks on their loved ones and as this ritual goes, brands have also joined in on the online fun. Some brands went all out,...
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IPL 2024: A comprehensive list of sponsors
The Indian Premier League (IPL) 2024 kicked off on March 22 and is set to wrap on May 26, 2024. With 10 teams batting for victory and a total of 72 players sold, including 30 overseas players, an INR...
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India’s influencer marketing industry estimated to reach INR 3,375 Cr by...
EY and Collective Artists Network’s Big Bang Social have released a new report titled 'The State Of Influencer Marketing in India'. It states that influencer marketing in India is expected to surge by...
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FCB Interface elevates Gaurav Dudeja to CEO
FCB Interface has elevated Gaurav Dudeja to the position of Chief Executive Officer (CEO), effective immediately. With his business acumen, Dudeja has led and fostered successful client partnerships....
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ETML launches its AI platform Adbytzz 2.0 to enable growth for brands
ETML has announced the launch of Adbytzz 2.0, marking a significant step in the evolution of its flagship product. Since its establishment in 2013, Adbytzz has been empowering ETML to offer...
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Sociowash transitions to SW Network, launches a new vertical
Sociowash commemorates its ninth anniversary in the industry. Since its inception, Sociowash has aimed to boost the brands and partners it works with using creative advertising solutions that make a...
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Authenticity and Trust: Key Modern-day Brand Pillars
In an era where messaging bombards us from every nook and corner, it is becoming increasingly more challenging for brands to grab our attention. That’s why getting hold of eyeballs or mindshare is now...
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How can brands advertise during elections 2024?
During elections, there are a few common concerns in public discourse. Citizens wonder what qualities make for an ideal candidate; Do their qualifications, work experience, and credibility make them a...
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Telegram launches new business features and revenue-sharing
Telegram is preparing to challenge Meta's WhatsApp and Messenger by rolling out a set of features aimed at businesses, coupled with support for ad-revenue sharing. Officially unveiled through a blog,...
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Goibibo onboards Jayaram and Kalidas as its brand ambassadors
Goibibo announces the onboarding of the iconic father-son duo Jayaram and Kalidas as its brand ambassadors. This announcement furthers Goibibo’s localised approach to brand communication and product...
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Nilkamal Sleep onboards Ranbir Kapoor as its new brand ambassador
Nilkamal Sleep announced Bollywood actor, Ranbir Kapoor as its brand ambassador. The brand has teamed up with the actor to revolutionize the mattress industry and bring forth the brand philosophy of...
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Abhinandan Gopalsetty elevated as the Head of MINI India
Abhinandan Gopalsetty has embarked on a new chapter in his career by assuming the role of Head of MINI India. MINI India is a British automotive brand owned by the German Multinational automotive...
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A campaign on IPL campaigns: Flipkart gets into a friendly banter with IPL...
During the IPL season, cricket enthusiasts spare no effort to ensure an enjoyable viewing experience, indulging in activities like purchasing jerseys, adorning their faces with team colors, and...
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Verve Media bags digital mandate for Dubai-based marketplace Laadlee
Verve Media has secured the digital mandate for Laadlee, a destination for mother and baby care essentials in the UAE. In this partnership, Verve Media will integrate a suite of services, including...
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Behrouz Biryani onboards Saif Ali Khan as its brand ambassador
Rebel Foods' homegrown brand, Behrouz Biryani, announces Bollywood actor Saif Ali Khan as its brand ambassador. The association aims to introduce a new 'Nawabi Handi Dum Biryani' range, with the...
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IPL campaigns 2024: A star-studded affair with a mix of quirky storytelling
The Indian Premier League, a prominent sporting event and an annual extravaganza for advertisers, has commenced with a range of brands unveiling their IPL campaigns for 2024 including official...
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Users can now access OpenAI's ChatGPT without an account
OpenAI has announced that ChatGPT, its free AI platform, will no longer require users to have an account. However, this change only applies to ChatGPT, while other products like DALL-E 3 will still...
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Savvytree bags the digital marketing mandate for AKIO
Savvytree, a digital marketing agency, has bagged the digital marketing mandate of the AK Institute of Ophthalmology (AKIO), an eye care facility. AKIO's online presence will undergo a strategic...
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