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GenY Medium bags the digital marketing mandate for C.R.I. Pumps
GenY Medium, the digital marketing solution provider, has announced a partnership with C.R.I. Pumps, a fluid management solution provider.. As part of this collaboration, GenY Medium will be...
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Print and radio ad revenues to grow 17.5% and 25% YoY respectively, led by...
As per Elara Capital’s latest report shared by Senior VP - Research Analyst, Karan Taurani, the overall ad revenue growth has been on a downward trend, primarily impacted by sectors such as telecom,...
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SC refuses to accept Patanjali’s apology in misleading ads case
The Supreme Court, on Tuesday, expressed reluctance to accept the apologies offered by Baba Ramdev and Acharya Balkrishna of Patanjali Ayurved after they were issued notices for potentially facing...
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Does the overdose of celebrities still bring in the desired effect in IPL...
Since its launch in 2008, the Indian Premier League (IPL) has reshaped T20 cricket and established new benchmarks for sports marketing and advertising in India. The 'Manoranjan ka Baap' campaign,...
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Asian Paints onboards Virat Kohli as the brand ambassador for Neo Bharat...
Asian Paints has onboarded Virat Kohli as the brand ambassador for its upcoming new launch - Neo Bharat Latex Paint. Expressing his enthusiasm for the forthcoming launch and its brand ambassador, Amit...
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Pulp Strategy launches an AI-powered humanoid strategist
Pulp Strategy has announced the launch of Yukti, a conversational AI-driven humanoid strategist. Yukti is a chatbot designed to deliver personalized conversations thereby transforming customer...
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Superwomen 2024 jury share words of encouragement for participants
Superwomen 2024 finale is just around the corner and the esteemed jury panel have shared their heartfelt messages and expectations for the participants. Their words of encouragement, empowerment, and...
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Number of ad categories in IPL 2024 increased by 65% as opposed to last...
TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first seven matches of IPL 2024. According to the report, IPL 17’s ad volumes surged...
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Case Study: How SUGAR Cosmetics’ Women's Day campaign influenced over 2K...
In a bid to empower women entrepreneurs, SUGAR Cosmetics launched the 'NotSoSmallBusiness' campaign on Women's Day, showcasing a different woman-led business each day from March 1st to March 7th,...
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The Yearbook of Social Media Campaigns 2024 is back: A showcase of innovation...
In an era where brands are constantly vying for consumer attention, standing out amidst the digital noise requires innovation and a keen understanding of the ever-evolving social landscape. Social...
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Facebook launches full-screen video player
Facebook is set to launch a new, full-screen video player offering a consistent design and experience for various video lengths, including Reels, long-form videos, and Live content. This upgraded...
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X introduces free blue checks for influential users
X is now granting complimentary blue checks to users with over 2,500 verified followers, who are subscribers to X Premium. While prominent posters are receiving blue checks, not everyone is pleased....
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How Dell’s marketing strategy aims at transforming education by driving...
Are you going to be glued to your computer all day? This is a sentence almost every Indian parent must have uttered to their children in the last few years. However, COVID-19 has changed the way...
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Motilal Oswal Financial Services Ltd appoints Sandeep Walunj as CMO
Motilal Oswal Financial Services Ltd has announced the appointment of Sandeep Walunj as its Chief Marketing Officer. In his role, Sandeep will spearhead the marketing function across all the MOFSL...
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Tata Salt adds a new twist to its iconic jingle
Tata Salt has launched a new campaign that gives a fresh take on its iconic jingle, ‘Namak ho Tata ka, Tata Namak’. The multi-asset campaign celebrates the brand’s ubiquity as ‘Desh Ka Namak’,...
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FCB/SIX India onboards Gagan Prabhakar & Arun Iyer
FCB/SIX India has appointed Gagan Prabhakar and Arun Iyer as VP - CX Operations and Sr. Director – CRM, respectively. In his new role at the agency, Gagan Prabhakar will lead CRM, web strategy, and...
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WebEngage acqui-hires data scientists from Propellor.ai to strengthen AI...
WebEngage announced the acqui-hiring of Data Scientists from Propellor.ai to strengthen its data science and AI practice. This move aims to leverage data points in the WebEngage CDP for verticalized...
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ASCI Academy launches e-learning course for content creators
ASCI Academy, the training arm of the Advertising Standards Council of India (ASCI), has introduced the 'Responsible Influencing Course' e-learning certification, designed to support content creators...
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LinkedIn launches Live Event Ads
LinkedIn introduces its Live Event Ads - a new global ad format to help companies increase event registrations, build brand awareness, and drive measurable results from investments in events. Live...
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Organisations should be more thoughtful and accommodating to help women do...
Women in the workplace–let alone leadership–have historically had a more challenging time than their male counterparts. Even when some women have managed to overcome societal conventions and...
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