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What’s all the fuss about unhinged marketing?
Imagine a character with traits of Charles Boyle, Gina Linetti, and Jake Peralta in one — a deathly combo indeed. While this character is yet to grace the earth, a version of it can be seen in...
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Liqvd Asia bags the marketing mandate for Peerless Hospitals
Peerless Hospital, a healthcare institution in Eastern India, has collaborated with Liqvd Asia, to spearhead its marketing campaign aimed at promoting its emergency ward services. With a focus on...
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Bang In The Middle takes a public stand against ex-client Medanta for using...
Independent ad agency Bang In The Middle called out former client Medanta, a healthcare provider, in a recent social media post for using the agency’s campaign idea now after having rejected the same...
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Aprilia India onboards John Abraham as its brand ambassador
Aprilia, the manufacturer of high-performance motorcycles, has launched its extensive superbike portfolio in the Indian market. Along with the launch of its new superbikes, Aprilia has announced the...
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Savvytree unveils its growth plans for expansion within India
Savvytree, a full-service digital marketing agency, has shared its aspirational goals for growth in India. Savvytree has made an impact by working with clients all over India and now planning to...
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Beverage brands’ summer marketing: Quenching thirst via engaging campaigns,...
The sun is officially sucking the energy out of us as India is experiencing 10 to 20 heat-wave days during the April-June period as per the India Meteorological Department (IMD). As the country...
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BEI Confluence Communication appoints Shahid Hussain as the National Creative...
Shahid Hussain has embarked on a new role in his career as The National Creative Head at BEI Confluence Communication. As the new National Creative Head, Hussain with over 16 years of experience, will...
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Leo Burnett Mumbai announces new appointments to its senior leadership team
Leo Burnett Mumbai, part of the Publicis Groupe India, has announced new appointments to its senior leadership team. The agency is poised to leverage its momentum and success, and the new leadership...
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ScoopWhoop's Sriparna Tikekar joins 4AM Worldwide as CCO
4AM Worldwide, an integrated brand solutions agency has announced the appointment of Sriparna Tikekar as its Chief Creative Officer. The new appointment comes at a time when the agency is keen on...
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Snapchat plans to watermark images created using its AI tools
The social media platform 'Snapchat' has announced its intention to incorporate watermarks into AI-generated images on its platform. This watermark will feature a translucent version of the Snapchat...
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BEI Confluence elevates Abhishek Gupta to Joint Managing Director
BEI Confluence has elevated Abhishek Gupta to Joint Managing Director (JMD) with effect from April 1, 2024. Gupta has been leading the BEI Confluence business operations as Dy. MD for the last 4...
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65% of consumers in India are cancelling and resubscribing to services based...
Accenture has launched its Media Thrive Index to assess the impact of reinvention strategies on media and entertainment companies’ ability to succeed financially and strategically in an increasingly...
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Eleven Indians among Cannes Lions jury, Prasoon Pandey appointed Jury...
Cannes Lions has announced the roster of international specialists chosen to recognize outstanding creative and impactful endeavors worldwide this June. The Cannes Lions International Festival of...
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How are news channels prepping for the elections
The largest elections in the history of democracy are set to commence on April 19, 2024. The 2024 general elections will last 44 days to elect the 543 members of the 18th Lok Sabha. Approximately 970...
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Quoraverse: Empowering marketers and agencies with tools for impactful...
Knowledge-sharing platform Quora has partnered with Social Samosa to organise Quoraverse, a three-city conference designed to empower marketers, advertisers, and agencies with the knowledge and tools...
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Meta's Oversight Board investigates explicit AI-generated images on Instagram...
The Oversight Board, Meta's semi-independent policy council, is shifting its focus to the handling of explicit, AI-generated images on the company's social platforms. Two separate investigations have...
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Uorfi Javed dresses up as bread for the collaboration with The Health Factory
The Health Factory announces its latest collaboration with actor Uorfi Javed. This partnership marks a significant step in the brand's mission to inspire healthier eating habits by advocating for the...
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Publicis Groupe announces modifications in its governance structure
Publicis Groupe has announced a proposed change to the company’s governance, that will be put to a shareholder vote at its Annual General Meeting on 29th May 2024. Publicis has experienced sustained...
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Goafest 2024 and ABBY Awards relocate to Mumbai due to Lok Sabha Elections
Keeping in mind the forthcoming Lok Sabha elections, the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have taken a conscious and collective decision to host Goafest...
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Sunil Narula on how Panasonic Life Solutions India engages consumers through...
India’s Electrical Materials market was valued at USD 6550.3 million in 2022 and is anticipated to project growth of 13.82% through the forecast period of 2024 to 2031. Although the products are...
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