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PROHED secures the digital marketing mandate for A Box of Stories
PROHED has been awarded the digital marketing mandate for Search Engine Optimization (SEO) and Performance Marketing for A Box of Stories, revolutionizing book subscription services in the UK and the...
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Case Study: How Britannia's UGC campaign made 90K contestants pronounce...
To promote its product 'Britannia Treat Croissant', the brand partnered with the creative agency Youngun and launched an internship opportunity titled 'Croissant Pronunciation Expert,' offering a...
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ShareChat raises USD 50M funding, targets profitability amidst strategic shift
ShareChat has secured a USD 50 million investment from Lightspeed, Temasek along with contributions from other investors. With this investment, ShareChat transitions from focusing on user expansion to...
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70% of our budget will be dedicated towards brand-building initiatives:...
The hospitality industry in India has a market size estimated at USD 247.31 billion in 2024, and is expected to reach USD 475.37 billion by 2029, growing at a CAGR of 13.96% during the forecast period...
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BigBrandTheory bags the integrated creative mandate for Prime Group
BigBrandTheory (BBT) has won the integrated creative mandate for Prime Group, a real estate brand in Sri Lanka. The account was won following a multi-agency pitch and will be serviced from the...
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Leo Burnett India onboards Rajeev Rakshit as Executive Director, Bangalore
Leo Burnett India has appointed Rajeev Rakshit as Executive Director, Leo Burnett, Bangalore. Rakshit will be reporting to Amitesh Rao – CEO, Leo Burnett – South Asia, and is entrusted with taking the...
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NIC Ice Cream appoints Madison Media Ultra as its Media AOR
Pune-based home-grown brand NIC Ice Cream, has announced the appointment of Madison Media Ultra, a unit of Madison World, as their official Media Agency on Record. The account will be handled by the...
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YouTube cracks down on third-party ad blockers for mobile viewers
YouTube is intensifying its efforts to combat ad blockers on mobile devices, unveiling new measures aimed at thwarting the use of ad-blocking software on smartphones and tablets. In a recent community...
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OML Entertainment appoints Kreeti Gogia as Head of Content
OML or Only Much Louder Entertainment, a full-service media and entertainment organization has announced the appointment of Kreeti Gogia as Head of Content signaling a strategic leap forward in...
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Dentsu Creative onboards Abhijat Bharadwaj as the CCO
Abhijat Bharadwaj has embarked on his new journey by assuming the role of the Chief Creative Officer (CCO) at Dentsu Creative - Digital Experience. As the new CCO at Dentsu Creative, Bharadwaj will...
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Less than 1% of ads feature members of the LGBTQI community or people with...
The Advertising Standards Council of India (ASCI) and the UN Women Convened Unstereotype Alliance (UA) have released an updated report titled 'Mainstreaming Diversity & Inclusiveness in Indian...
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Entertainment biggest motivation for watching IPL: Ipsos survey
With the Indian Premier League (IPL) 2024 off to a flying start, an Ipsos IndiaBus pan India IPL Survey shows at least one in two urban Indians polled (53%) claim to be following the sporting event....
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Adobe Premiere Pro set to launch GenAI video tools
Adobe has announced the launch of new generative AI innovations within its Adobe Premiere Pro. The new generative tools coming to Premiere Pro this year enable users to streamline video editing,...
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Navigating a complex terrain: Social media and political content
The IPL season is here, and for many of us, that means cheering on your favorite teams! It's like a 3-month-long festival that captures the attention of India's 1.44 billion people, whether you're...
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Almonds Ai expands to Dubai; opens new office
Almonds Ai announced its expansion in the MENA region with a new office in Dubai, United Arab Emirates. This strategic move will further strengthen the company's position as a provider of...
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WhatsApp unveils chat filters to help find messages faster
Mark Zuckerberg has introduced the launch of new chat filters on WhatsApp, aiming to enhance the user experience by making it quicker, seamless, and simpler to find the right conversation. With the...
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Savsol Lubricants onboards Sidharth Malhotra as its brand ambassador
Savsol Lubricants, the flagship brand of Savita Oil Technologies, has announced a strategic partnership with actor Sidharth Malhotra, who will be associated with the company as its brand ambassador to...
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Elon Musk plans to charge a fee from new users to combat bot onslaught on X
Elon Musk is planning to charge new X users a small fee in order to address the proliferation of automated accounts, commonly known as bots. Responding to a user's query about changes on the platform,...
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D'Décor ropes in Ranveer Singh as the ambassador for its brand Sansaar
D’Décor has signed Ranveer Singh to bring the new brand ‘Sansaar’ to the forefront. The new brand is touted to change home décor marking a step towards conscious living, minimalism, and...
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Ogilvy’s Talha B Mohsin moves on
Ogilvy executive director Talha B Mohsin has bid farewell to advertising after more than twenty years of working in the industry. Moshin shared the news in a LinkedIn post, writing, "I’m quitting...
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