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Microsoft recruits former Meta executive to strengthen AI team
Jason Taylor, a former executive at Meta, is set to join Microsoft's AI supercomputing division, according to an announcement by Microsoft's CTO Kevin Scott on LinkedIn. In his new role as corporate...
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India's theatre-going population hit 157.4 mn in 2023, up 29%: Ormax report
A new annual report from media analytics firm Ormax Media, titled Sizing The Cinema: 2024, sheds light on the growth of the Indian theatrical market. The report, based on research conducted in January...
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Onads & StrategiQ team up to offer digital marketing services for Indian firms
Onads, a Mumbai-based digital marketing company established in 2008 and StrategiQ a UK-based digital marketing company established in 2013, have formed an alliance to offer Digital Transformation...
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Ad Club Bangalore launches Inspiration Room: A series of thought leadership...
The Ad Club Bangalore has launched Inspiration Room, a new initiative designed to inspire and educate the advertising and marketing community in India. This series of thought leadership programs will...
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Generative AI SaaS startup Onetab expands India operations with senior...
Onetab, the Generative AI SaaS startup kick-started by Saket Dandotia and Alok Patil has appointed three new senior members to strengthen its India operations. Harish Chouhan joins as Sr. Team Lead,...
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Bachpan Schools and AHPS onboard Saina Nehwal as their brand ambassador
Bachpan Play School and its formal extension Academic Heights Public School (AHPS) announced the onboarding of badminton player Saina Nehwal as their brand ambassador. This partnership marks a...
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Sociapa secures the digital marketing mandate for Tennishub
Sociapa, the marketing agency, has bagged the digital mandate for Tennishub, an online tennis store. This partnership marks a milestone in Sociapa's journey towards enhancing digital footprints across...
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Vasan Eye Care launches ‘We Are There, With Expertise and Care’ campaign in...
Vasan Eye Care has announced the launch of its latest brand campaign, "We Are There, With Expertise and Care." This campaign, created by FlyingCursor Interactive, showcases Vasan Eye Care's ability to...
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Intellion Offices by Tata Realty debuts new sonic identity for brand resonance
Tata Realty & Infrastructure Ltd. has unveiled a sonic brand identity for its Intellion Office Parks. It is crafted by BrandMusiq and aimed at enhancing brand recognition and delivering a seamless...
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Ice cream brands’ summer marketing recipe: A dash of nostalgia with oodles of...
With temperatures soaring past 40 degrees Celsius in many parts of the country, the Indian Meteorological Department (IMD) predicts a scorching summer ahead. And as the sun beats down on us...
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India questions Singapore & Hong Kong food regulators over MDH & Everest...
India, which leads the world in spice production, consumption, and export, has requested information from food safety regulators in Singapore and Hong Kong regarding their recent bans on certain...
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White unveils its latest venture the 'White Label' in partnership with Rohit...
White, the brand experiences company, is proud to announce a significant advancement in its business expansion efforts within the realm of integrated marketing. Partnering with Rohit Tugnait, former...
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Dish TV launches Dish TV Smart+ offering TV and OTT on any screen, anywhere
Dish TV has unveiled its proposition ‘Dish TV Smart+’. It will provide customers access to TV and OTT content on any screen, anywhere, without any additional cost. It will ensure convenience,...
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Demystifying creative tech: A begginner's guide to revolutionising marketing...
In the bustling world of marketing discussions, two distinct narratives often take centre stage. On one side, there's a fervent admiration for the triumphs of creativity, while on the other, there's a...
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Goafest 2024 unveils the festival theme
The Advertising Agencies Association of India (AAAI) and The Advertising Club have announced the theme for Goafest 2024 - ‘The Age of Adaptability’. The event scheduled to take place from May 29-31 at...
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Google postpones third-party cookie phase-out once again
Google, once again, is extending the deadline for discontinuing third-party cookies in its Chrome browser. The announcement came on Tuesday, just ahead of Google's quarterly reports. This marks the...
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Brands turn the QWERTY keyboard into a moment marketing trend
When it comes to creative marketing, brands are turning to a place you might not expect - the QWERTY keyboard. Who would've thought that something so ordinary could turn into such clever advertising?...
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Agency Feature: All you need to know about Digixpressions
Who are we? Digixpressions is a digital advertising and marketing company providing services such as digital intelligence, search engine optimization, performance marketing, influencer marketing,...
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Thinkin' Birds Communications bags the digital media mandate for Royal Empire
Thinkin' Birds Communications, a creative communications agency has bagged the digital media mandate for Royal Empire by MB Infra, a real estate developer in Maharashtra. This strategic collaboration...
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India's current AI user base of 724 mn set to grow by 6% YOY: Kantar AI study
Internet in India is democratized and widely used; but now the country sits on the cusp of an AI revolution. ICUBE data shows that AI is already touching the lives of nine in 10 internet users in...
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