Clik here to view.
Kulfi Collective appoints Divya Karani as Chairperson and Executive Director...
Kulfi Collective, functioning at the intersection of content, community and culture, has announced the appointment of Divya Karani as Chairperson and Executive Director of its Board. Karani's...
View ArticleClik here to view.
Nishant Kedia of Rebel Foods on crafting customer experiences in the digital...
Restaurant major Rebel Foods houses a diverse portfolio of brands including Wendy's, Faasos, The Oven Story, Behrouz Biryani, and Mad Over Donuts, among several others. While each of these brands have...
View ArticleClik here to view.
Amul celebrates women-dairy farmers with an innovative campaign
In an initiative to recognize the heroes of rural India, Amul presents 'Floating Stories,' a campaign highlighting the journey of women dairy farmers who have overcome challenges and changed their...
View ArticleClik here to view.
X to launch a TV app for video content
X, the platform previously known as Twitter, is set to introduce a dedicated TV app for videos uploaded to the social network. CEO Linda Yaccarino announced that the app will provide 'real-time,...
View ArticleClik here to view.
boAt onboards Yashasvi Jaiswal as brand ambassador
boAt has signed cricket prodigy, Yashasvi Jaiswal as its new brand ambassador. This partnership reinforces boAt's commitment to empowering young athletes and celebrating their journeys to success....
View ArticleClik here to view.
LS Digital appoints Vishal Sharma as DVP, Media Buying & Trading
LS Digital, a leading independent digital marketing transformation (DMT) company, has made a strategic move by appointing Mr. Vishal Sharma as their new Deputy Vice President (DVP) of Media Buying and...
View ArticleClik here to view.
WhatsApp to introduce offline file sharing feature
According to WABetaInfo, WhatsApp is reportedly developing a new update that could streamline file sharing for users, even without an internet connection. The messaging platform is working on a...
View ArticleClik here to view.
Farmley gets meme-savvy for IPL season
Farmley has launched its latest social media campaign called ‘We Don't Have An IPL Campaign’. Instead of diving into the mania of IPL promotions, Farmley's social media feeds have become the go-to...
View ArticleClik here to view.
Many marketing organisations lack strong first-party data to power their own...
Despite Gen AI’s commercial promise, most organisations aren’t using it yet. 90% of marketing and sales leaders think their organisations should be using AI often, while 60% said their organisations...
View ArticleClik here to view.
A marketing battle between time and targeting: IPL vs Elections
In a country where politics and Cricket reign supreme, the clash between the IPL and The General Elections is not just a scheduling conflict; it is a battle for the hearts and the minds of millions....
View ArticleClik here to view.
JioCinema launches new ad-free premium plan
Solving for key consumer interruptions such as device restrictions, low-quality video and high-cost subscription plans, JioCinema announced its new subscription offering, ‘JioCinema Premium’. The new...
View ArticleClik here to view.
Sociowash bags the digital marketing mandate for Antara Senior Care
Sociowash has won the digital marketing mandate for Antara Senior Care in a multi-agency pitch. Sociowash aims to enhance Antara Senior Care's digital presence and increase its brand awareness. The...
View ArticleClik here to view.
The Content Lab restructures; unveils three verticals
In response to the evolving needs of the digital landscape, The Content Lab announced a strategic restructuring initiative that brings different solutions under focussed silos; Stir (Digital &...
View ArticleClik here to view.
Taboola unveils a new offering for advertisers to drive performance campaigns
Taboola, a brand powering recommendations for the open web, has announced Taboola Select, a new offering created for large advertisers that provides access to a curated selection of Taboola's premium...
View ArticleClik here to view.
Women working with gender equality leading organisations have 3x higher...
Deloitte has unveiled the fourth edition of its ‘Women @ Work: A Global Outlook’ which continues to examine some of the critical workplace and societal factors that have a profound impact on women’s...
View ArticleClik here to view.
BFSI sector directs 70% of ad volume towards CTV platforms for IPL 2024:...
mFilterIt has recently released an advertisement report on IPL 2024. The company has been closely monitoring the developments, analyzing the influential players on the advertising front, and bringing...
View ArticleClik here to view.
Max URB_N talks about self-love with the launch of Love Labels campaign
Have you noticed how often we're defined by size labels that box us into categories that can be limiting and unfair? These labels can make us feel limited or judged, affecting our self-esteem. Instead...
View ArticleClik here to view.
Agencies weigh in on ownership of rejected ideas
In the cut-throat world of advertising, where creativity is currency, the question of ownership looms large. Recent events, such as the clash between Bang In The Middle and Medanta, highlight the...
View ArticleClik here to view.
Anupama Ramaswamy, Ashish Chakravarty & Rajdeepak Das appointed as jury...
Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, Ashish Chakravarty, Executive Director, and India Head of Creative, for McCann Worldgroup and Rajdeepak Das, Chief Creative Officer,...
View ArticleClik here to view.
Joe Biden signs bill paving way for TikTok sale or ban in the US
President Joe Biden recently signed a bill that could have significant implications for the future of the social media app TikTok. The bill, which is part of a larger foreign aid package, stipulates...
View Article