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8 Essential Tips for Social Media Success (Part 2)
Hey, you came back! Awesome! How did the first two tips work for you? For those that missed the first post, let’s review quickly. In the last post I told you about using visuals and about monitoring...
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Viral Videos: Yamraj says “Drink and get driven”
How many times have we seen the posters “Don’t Drink and Drive” at every corner of our city and yet we citizens fail to follow a simple rule. The foremost reason for 70% accidents in India, drunk...
View ArticleMumbai Police Launches a Social Media Laboratory
Mumbai police has initiated a social media laboratory which is the country’s first Social Media lab by police force.According to Mumbai Police, this an important step which will help them keep an eye...
View ArticleSocial Media and Its Many Uses
Social media is not just a place to express your owing feelings about whom you are dating or that you are suffering from cold. Nor is it exclusively about gripping clients and screaming at them about...
View ArticleThe Biggies of Social Media
With social media taking everyone, be it you , me, small to large businesses by storm, the biggies of the social networking world have carved a niche for themselves! Here are the crème de la crème of...
View Article8 Essential Tips for Social Media Success [part 1]
l tired of reading articles or books on how to use social media that don’t really tell you anything? Me too.Be engaging. How? Be interesting. What does that look like? Respond to responses. No...
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8 Essential Tips for Social Media Success (part 3)
Now that you have been using images more liberally, learning the best times to post, monitoring and responding , and spending some quality time with the experts, let’s get to the next two tips.First I...
View ArticleHow to Kickstart A Successful Career in Social Media
As a new-age career opportunity, social media has grown splendidly over the last few years. Not only youngsters find it attractive and addictive, it is also a great opportunity for them to showcase...
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Win 50 Gold Unicorns! Follow Our Handle and Tweet Using #IAmASpammyHashtag
Arrrrgh… the bane of unimaginative hashtag campaign has still not left the Indian social media industry. And here I thought 2013 will bring new things to the table.Guess I was wrong.There are still...
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Reactions of the Masses on Social Sphere After Sanjay Dutt’s Supreme Court...
ThoughtBuzz, a social media intelligence company, conducted an online case study on the reactions received on Supreme Court’s verdict on Sanjay Dutt’s involvement in the ’93 Mumbai Blasts Case. The...
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8 Essential Tips for Social Media Success (Part 4)
Congratulations, you made it! Here we are at the end of this short but very important journey in increasing your online credibility and reach in the new frontier of social media.I hope that you have...
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Amitabh Bachchan Joins Instagram
The living legend and arguably the most accomplished actor in Indian cinema, Amitabh Bachchan, amplified his presence on the social web by joining the photo sharing and social networking service,...
View ArticleSocial Media: The New Age Security Threat?
Imagine a scenario like this : You wake up in the morning and you get a call from an unknown individual and voila! The person at the other end out of no-where has called to say that your Facebook...
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Internet Giants Play April Fools Pranks!
“Twttr” users cannot use vowels, YouTube is shutting down and Google reveals its Google Nose search engine. And its April Fools Day! The internet giants show off their sense of humour with April fools...
View ArticleWhat is Social Demand Generation?
If you are a B2B player, you might be familiar with the term ‘Demand Generation’ and for all those who are not aware of this terminology, Demand Generation is the process of engaging your buyers...
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SEBI to Announce Social Media Norms Against Unofficial Disclosures
Internet securities have been increasingly facing threats due to the growth in networking and online presence. A piece of information goes viral even before it is confirmed to be genuine. Most people...
View ArticleBreakdown of Social Media Strategy for the Retail Industry
During the 2012 London Olympics, Nike conducted a massive social campaign. It substituted celebrity endorsements with everyday athletes, and hosted billboards featuring the ‘#findgreatness’ hashtag...
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How Hospitals are Using Social Media
In the age of tweets, re-tweets and live updates, various businesses are contending to leverage the power of social media to grow their businesses. The healthcare industry is also joining the...
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Indian Police Uses Facebook to Nab Criminals
Using Facebook for marketing, brand building, sharing information about products and services and yes of course “social networking” (wasn’t that the primary objective?) is all said and done. A recent...
View Article7 Takeaways in Content Strategy for Indian Brands
A few weeks ago, I happened to meet a few brand managers and out of the many things, we discussed an important question came up – Why they didn’t have a structure to their social media posts, the brand...
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