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Avoid Text Lingo on Social Media
Almost everyone who uses Social Media Platforms / chats / BBMs or uses Whatsapp on regular basis will be very familiar to this commonly used three letter acronym “LOL”When we started using Internet it...
View ArticleConsumerism and Advertising: Building Brands as Products, not Commodities
Consumerism is increasing day by day especially when it comes to mass marketing and advertising being shoved down consumers’ throats. It isn’t any different on social media either. As a marketer, it is...
View ArticleCan Facebook Influence the 2014 General Elections?
In a research conducted by IRIS Knowledge Foundation and IAMAI (Internet and Mobile Association of India), it has been reported that more than 160 Lok Sabha seats can be influenced heavily by...
View ArticleA Cynical Approach to Social Media
The dawn of a new era of technology at the turn of the century has seen a rise in the internet industry with emergence of various platforms. In the midst of this massive shift, came the idea of virtual...
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J&K Citizens Launch Online Campaign Demanding Repeal of Public Safety Act in J&K
The Jammu & Kashmir Public Safety Act was enacted in the late seventies, primarily to stop timber smuggling in the late seventies. Over the years, the law has been horribly misused. Now, an online...
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Social Media Strategy of IPL Teams – Delhi Daredevils
INTRODUCTIONLosing first three matches in the current IPL season has in no way dampen the spirit of Delhi Daredevils fans (and also its social media team), as the tournament is far from over, and it’s...
View ArticleConsumerism and Advertising: Is Your Brand Only a Commodity?
Consumerism? What’s That?Here’s what Wiki says:Consumerism is a social and economic order that encourages the purchase of goods and services in ever-greater amounts.It is certainly something that...
View ArticleWe, The Social Media Animals
Hi Guys!Hope you are all doing well in your personal or online lives. The reason I mentioned “online” is that these days online presence has become such an important aspect of our lives that even bank...
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Research: Brands Include IPL in Their Social Media Strategy
IPL 2013 has attracted intense coverage of hundreds of crores being spent by brands on capturing the attention of cricket fans watching 54 days of crick-entertainment. More money means higher...
View ArticleTips for your First Social Media Interview
So you’re a fresher or absolutely new to social media and need to get through your first interview.Social Media is growing really fast. Anyway, that’s what everyone you know seems to be talking about....
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PUMA’s Approach to Content Creation on Digital : Cricket Studio
PUMA, a global sport lifestyle brand with presence across the globe has come up with PUMA Cricket Studio a 5-episode series featuring two of the best and most entertaining cricketers in each episode....
View ArticleHow LinkedIn is Not Facebook or Twitter
Of late, I’ve noticed that quite a lot of people use LinkedIn for posting personal pictures and updating their personal statuses. Not only that, some people update jokes as their statuses, share funny...
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Why is Twitter Better Than Facebook for Business Promotion?
Contrary to the popular belief, Twitter is in fact, much better platform than Facebook when it comes to marketing and business promotion. Though slowly, the tally of users creating accounts per day on...
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7 High Impact Social Media Tips for Book Launches
Social media launches are no longer a trend; they are a phenomenon that’s here to stay. So if FMCG companies, banks, insurance companies, coffee shops and designers have jumped on to the social media...
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How Social Media Trainers can Conduct Online Workshops
While India has its fair share of agencies and consultants, there is a dearth of social media trainers who can impart their knowledge to those who are willing to pay a premium for it.Yes, we do have...
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How to Manage Your Online Reputation: 6 Tips for ORM
In times when the internet is such a big part of our lives, the first place we look when we want to look up information about people, brands and businesses in all probability is the web. Online...
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Creating a Buzz on Social Media – Reverse Lessons for Brands
Succeeding at anything is more about “what not to do” and less about “what to do.” That’s because there’s a lot that you can do right but one or two things that you do wrong can ruin the effort you...
View ArticleAdvertising and Social Media
Social media has come a big way especially in the year 2012, it saw one of the biggest booms. Many companies simply used the social media networking sites as a platform to advertise their products,...
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How to Deal With Negative Feedback on Social Media
What happens when a brand using social media as a part of its promotional strategy, gets negative feedback on a public forum? Is deleting negative feedback the solution or will it just draw more flak?...
View ArticleSocial Media Platforms and Review Websites
2013 is the year of social media. Facebook is rolling out Graph Search, Twitter is setting up two-step verification and Google Plus is getting a brand new cover photo, our life is defined by the...
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