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12 Handy Social Media Tips for Authors to Their Promote Books
Building a social media following for the promotion of a book takes time and dedication. If an author is joining Twitter, the day his/her book comes out, it’s already too late. Authors should plan to...
View ArticleHot Social Media Job Openings For July 2014
As Social Media grows by leaps and bounds, agencies and brands are eagerly looking for talent to support their Social Media efforts. Here’s a look at some of the hottest job openings in the Indian...
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Why Creative Content is Equally Imperative on Social Media
If there was once a time when you enjoyed a piece of art (advertisement) on any traditional medium and stopped to digest the content for about 30 secs, you just made that advertisers day! However, in...
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A Blooper Followed By A Smart Response. Now That’s How You Roll On Twitter!
Bloopers aren’t new to brands on Twitter. From yelling “Chup Be****od” to bot replies for customer complaints, such bloopers have given us countless laughs. But what after that? Brands either delete...
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Now Available: Facebook likes for Rs.300 and Twitter Followers for Rs.200
And we thought they only limited themselves to spamming on Facebook Groups. But they have gone the traditional way by posting on walls (no, not the Facebook one!) Don’t believe us? Look at the image...
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7 Simple Daily Tips For Client Servicing Executives
There might have been a time in your career when you were a fresher and were spoon fed with plans. But then you got promoted. Got some people reporting to you? And met Clients. And your world has been...
View ArticleTechie Math: Video games + Social media = Brand Marketing Ok Teacher
Step one: Branding and bragging Lessons on branding are like an infinite loop of trial and errors and there are a lot of ways you can devour a Kotler – My weapon of choice is, gaming…preferably....
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Why is the World Blaming the App Secret and Overlooking Their Own Inherent...
Secret has been a victim of bad PR since the day it launched. It has received mixed emotions from the users and the industry and the Social Media early adopters. The content on it has been largely on...
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[Infographic] Modi’s Nepal Visit Garners 80% Positive Interactions on Twitter
Simplify360 has shared an Infographic on Narendra Modi’s visit to Nepal and the interactions that revolved around the same. Recently, India’s Prime minister, Narendra Modia , made a two day visit to...
View ArticleCognitive Load Theory: A Different Approach towards Video Content Creation
The case for video content for brands is a well documented idea. As a brand manager seeing an awesome video by another brand is probably a good enough research report on why your brand needs one....
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Airtel Boss TVC: Only 3% Social Media Users Disapprove of it!
The recent Airtel ad is into debate again. Many people are tagging the ad being a sexist one, where a woman no matter what position she attains in her professional space still has to cook meals for her...
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[Report] Pro Kabbadi League Gets Major Boost on Social Media Powered by...
The Pro Kabbadi League or the PKL in India started on 26th July 2014 with a total of 8 leagues consisting of players from all around the world. A lot of familiar names have been associated with the...
View ArticleYoung Internet Millionaires Harnessing The Power of the Web: New Age...
We have all heard stories about obscure teenagers turning into huge celebrities overnight. They are children who, by the time they came into their teens turned their everyday hobbies and passions into...
View ArticleHow to Get More Paying Customers With Ads on Social Media
Ever thought that Social Media could be used as an additional Sales Channel? Well, Social Media can indeed turn out to be a cost effective channel with better than expected ROI. However, for your...
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How, What and Why of a Social Media Command Centre
Social Media command centers look like a distinct reality within the Indian marketing framework which is currently benighted with short sighted approach. A social media command center can be imagined...
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Good Content v/s High Spends: Which Drives the Digital Marketing ROI
Gone are the days when social media marketing was still a baby, and more often than not involved managing a Facebook page and maybe keeping a twitter account afloat, with a cookie-cutter approach to...
View ArticleCustom and Lookalike Audience: The Best Facebook Ad Type
Being a social media fanatic, one can never ignore the need for advertising on Facebook, a platform which has driven 60% of social shopping sessions in 2013. Lately, facts have proven that Facebook as...
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Digital PR is all About How ‘Good’ you Are With Your ‘Earned Media’
A few months ago, one of our esteemed clients asked us to do digital PR for them. As their digital marketing agency we had been successful in delivering satisfactory ROI on the services that we...
View ArticleHow to Derive Insights From Data Thrown by an Analytics Tool
With the evolution in digital advertising and increasing spends, the demand for right measurements have grown up high. Hence many analytics tools have come up throwing thousands of interesting data...
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Content Writing Blunders and Some Lessons To Learn
Lately, I’ve been reading articles which content writers have submitted to their clients. I have been a part of the client team for a few years and am now a part of a digital team. So the exposure to...
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