The Circle of Trust Created by Social Media Friendly Brands!
When was the last time someone came up to you and said that you are part of their inner circle of life? The circle that they trust without questioning? The circle that is almost sacred? Being in...
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A Complete Guide to Hide ‘Last Seen’ on Whatsapp
Whatsapp has a lot of advantages and reasons to get addicted to. However, nothing comes without its cons and Whatsapp, too, is not an exception. The biggest disadvantage of using Whatsapp is that, the...
View ArticleEconomic Times’ Employee Social Media Contract Negates the Right to Speech!
“Restriction of free thought and free speech is the most dangerous of all subversions” – William O. Douglas. Compulsion and Control have always been seen in a negative light. For a company of Bennett...
View ArticleExpectations Agency Owners Have from a Social Media Manager
Social Media Managers play an essential role in a social media agency. They are the one point interface between clients and social media executives. But are their roles clear? We decided to understand...
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10 Tips for Using Hashtags to Reach More Audience
Strings of words without space prefixed by hash sign are called hash-tags. It helps in amplifying the content as well as garner high visibility for the brand. Below are some important tips that would...
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All India Bakchod (AIB) Clarifies on Twitter the Story Behind Alia Bhatt’s...
All India Bakchod (AIB) recently came up with a new video titled “Genius of the Year” featuring Alia Bhatt, which went viral on the social media. Yesterday Tanmay Bhat, co-founder of All India Bakchod...
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Essential Steps to Combine Search Engine & Social Media Marketing Efforts
Since a few years, Search Engines have been the prime focus and a hero of online advertising and marketing efforts for brand managers to connect to their audiences. However, after the arrival of Social...
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A Complete Guide on Measuring ROI of Social Media Campaigns with Google...
You spend couple of thousands on boosting that post on Facebook, rack your brains for creating engaging posts for your fans, participate in groups on Facebook and chase followers on twitter. Still when...
View ArticleHot Social Media Job Openings For August 2014
As Social Media grows by leaps and bounds, agencies and brands are eagerly looking for talent to support their Social Media efforts. Here’s a look at some of the hottest job openings in the Indian...
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5 Best Social Media Campaigns of August 2014
Ceat MTV ‘Chase the Monsoon 2′ Uses Social Currency As The Main Format of the Show Chasing the Monsoon is loosely based on a novel that I read quite recently by Alexander Fraxter and conceptually it...
View ArticleSocial Media: The Best Tool of Propogation for an NGO
One of the principals of marketing is to provide the goods or services at the right place and at the right time to fulfill the needs of the consumer. But the most important aspect is creating awareness...
View ArticleThe Rise of Social Media Analyst in Digital Agencies
With ever changing characteristics of social media marketing world, digital agencies too around the spectrum are going through transformation, what started as a mere department in traditional agencies,...
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Will Social Today, be the Social of Tomorrow?
In 500BC the Greek philosopher Heraclitus said, “The Only Constant is Change.” How apt for social networking in 2014. To my mind the best example of how quickly the social space is evolving is when I...
View ArticleShould Recruiters Recruit Talent Based On The Social Media Platform Engagements?
With an ever-changing tide of rapid digitization and modernization, it often leaves a very thin line between talent and advertisement of it. If one looks closely at the recruitment module of modern...
View ArticleHow Social Media has Shaped for Journalists Over the Years
There was Media and it wasn’t social! In May 2009, I had not even heard about Twitter. I was on Facebook, but to me then, it was only to be checked for status updates of my meagre friends when I was...
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S.M.A.R.T. Business Goals: Listening Vs Hearing in Social Media
Every industry has an acronym, catchy name, or phrase to represent a system for refining the quality and efficiency of their operation. We’ve often seen them associated with manufacturing, using...
View ArticleHow Data Driven Marketing Has Evolved and Big Data is Affecting the Industry
The possession of data which once used to analyse the past trends, is now being effectively used to predict the future, with the advancement of Big data analytics. The need for data driven marketing is...
View ArticleDon’t Let Interns Handle Social Media Responsibilities
The call to be on social media should be made consciously by a company. The herd mentality syndrome should not apply here. Some companies, depending on their line of business or the expertise and funds...
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Social Media Soared in the Aftermath of Jammu & Kashmir Floods
In the aftermath of the Jammu and Kashmir floods, Mrs. Dulari Bhan was stuck inside a home on Srinagar’s Exchange road for seven days. When help finally came, it was from the team of Rising Kashmir, a...
View ArticleKickstarting a Digital Agency – The Journey, Challenges and Expectations
The entry barrier to starting a digital agency or an app & web development company is low and this has lead to the birth of companies with different focus and capabilities. So when we started out...
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