Role of a Mascot To Create Social Media Buzz and Connect With Your Audience
The mascot culture has been going on from ages. From college sports teams to international FMCGs, mascots have been adopted every now and then to grab people’s attention. So now in the digital age,...
View ArticleHow Mobile Devices Are Transforming the Online Social Media World
Our consumption of online content has witnessed a drastic change with the advent of mobile devices. A lot of our time is being spent looking at photos, using maps, playing games, checking weather...
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Flipkart Fiasco: Why do Brands need Social CRM?
Today morning, I received an apology mail from Flipkart and it provoked me to write this post. Like many, I tried buying from Flipkart on their much hyped #BigBillionDay. I made a couple of futile...
View ArticleFacebook Atlas Makes Indian Marketers Happy
In an update made by Facebook, Atlas Solutions will help improve online ad measurement by tracking real time activity of users about their purchases, across devices. Take a look at what the industry...
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[Free Download] Five Best Practices for Achieving Social Media ROI
Social marketing trends are evolving at a pace that can be a difficult to keep pace with — especially when it comes to putting verifiable ROI in place. Reality is, the trailblazing marketers who have...
View ArticleHow Social Commerce Tools Can help Generate Leads
In the last 5 years or so, the use of social media platforms has grown at an astronomical rate. No one can deny the humongous impact of these platforms in the business of marketing. More than 82%...
View ArticleManaging the ‘Ever Social’ Employee: A Challenge?
‘The grapevine is stronger than the official memo and today, the vine rules!’ If you’ve heard the phrase ‘Trust in God but lock your car’, you’ll get what we are putting across when we say that it is...
View ArticleSocial Media events are F@#$%^& up in India!
I attended the Social Media Week Mumbai last month. It was a five-day event where people who were interested in #Socialmedia gathered to learn and share knowledge. The expectations in general were to...
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[Updated] Amul Keeps Its Brand Image Intact After Solving a Customer...
Amul has had a record in content marketing for years. It is now becoming an example of customer service on social media. The brand has proved that it is actually using social media for listening to its...
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Mixed Reactions Pouring in On Social Media After Amul’s Comeback
Yesterday on social media, we all experienced a brilliant comeback by Amul and an effective CRM approach. Only time will tell whether the controversy turns into the favour of Amul or not, but right now...
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21 Lessons Brands Can Learn From Amul’s Social CRM Approach
The Amul – Neha Tomar Case is a classic example of Social Media Crisis Management for a legacy brand, at the same time the case exemplifies the power bestowed upon customers with the virtue of Social...
View ArticleDigital Consumer Engagement – Do it Right!
Prior to the advent of digital era, marketing was done through traditional media (TV, radio, print media, and out of home) with focus on one way communication, where brands broadcast their messages to...
View ArticleTips to run a Digital Agency Successfully
At every nook and corner there is a digital agency of its own kind, creating their own space, and there is nothing wrong in it as long as they are successful. There are some basic things to keep in...
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The Science of Disruptive Technologies Within the Social Media Framework
Disruption (noun) – an event that results in a displacement or discontinuity. From communicating with gestures to Whatsapping, humans have come a long way in communicating with each other over the past...
View ArticleGoing Viral: Pepsi’s New Video Campaign Around Diwali is Emotional & Touching
Diwali has always been a great period for brands to come up with innovative campaigns that stand out and capture the attention of consumers. Over the years, many brands have tried to touch the...
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Why Customer Experience Management Deserves More?
The recent Flipkart episode put customer experience (CX) management in the limelight. Delivering a superior experience to customers is the most powerful differentiator that a business can deploy. India...
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Education and Social Media: How are they Interlinked
Allying education with social media to extract benefits sounds bizarre to the majority. This is what our stereotyped mindsets presuppose instead of assuming this ‘couple’ pragmatically. Social media...
View ArticleHow to Use Two Whatsapp Accounts in a Single Phone
Ever since its inception, Whatsapp has gained enormous popularity as a social messaging platform and has become a miniature version of social media sites like Facebook. Most people these days have...
View ArticleHow to Become a Pro At Instagram in 5 Steps
A delicious-looking, meltingly warm brownie appears at your table. The enticing aroma of chocolate wafts towards you and you make a lunge for the nearest spoon. But before you can dive in, you’re...
View ArticleRole of Social Media in Architecture & Planning
Before going to the role and responsibility of social media it is important to understand what architecture and planning is about. Architecture in simple terms can be defined as the art and science of...
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