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Communities v/s Social Networks = Relationships v/s Transactions?
We are living in the age of popcorn content. I was convinced of this when I recently came across this napkin illustration in LinkedIn’s publishing platform, describing the differences between a social...
View ArticleJob Seeker’s Cheat Sheet on LinkedIn Status
Did you get the call for your next job via LinkedIn? No? Just a sec, when did you post your last status? And what was it??? Well, did you post any? Many LinkedIn users do not care about the status bar...
View ArticleA Day in the Life of a Graphic Designer in an Agency
I am writing about how I spend my day as a graphic designer at an agency. But, to talk about that I first need to talk about my morning tea because whatever I design at work, the inspiration comes by...
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Siddharth Mallya’s Youtube Stint With #SidSessions
Everyone’s impression of Siddharth Mallya was that of a typical spoilt brat with an over the top ego and no potential hobby apart from splurging his daddy’s money and dating famous actresses. But boy...
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5 Keyword Search Hacks You Probably Didn’t Know Until Now
While looking for keywords and content ideas, we sometimes draw a blank. Either we know little about the field, or just cannot find relevant content online. Maybe, we aren’t getting enough keywords to...
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Can Foursquare Be Lucrative For Businesses? Yes, It Can!
Foursquare allows users to check in at places they go to in real time. This makes it possible for their friends to get recommendations about a place from a trusted source which is more persuasive than...
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HUL Teaches Snapdeal an Epic Marketing Lesson
Poor customer service, delayed deliveries, duplicate products are some unfortunate experiences online-shoppers have faced sometime or the other shopping from e-commerce portals. But must say, Snapdeal...
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A Social Media Marketers Guide to Creating Video Content
Would you prefer to read this article or watching it? With online videos becoming an indispensable ingredient in social media marketing, it is an interesting question to ponder. The online space is...
View Article5 Steps to Build a Creative Digital Team at an Agency
In the mad rush of digital communication, creativity is the clutter breaker. An idea, big or small, stays with the audience only if executed creatively. With augmented reality and digital videos...
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The Wittiest Complaint Letter To Snapdeal On Facebook
How would you feel if you had ordered a gift for your sweet little nephew and your favorite shopping portal fails to deliver it in its original condition? Frustration will definitely set in, having...
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Why We Need to Move Away from Campaign Mentality to Customer Experience?
While the twitter world rocked with #AlexFromTarget this Tuesday, we wonder who the hell Alex is. To quote from the Washington Post – with more than 60 plus news articles and a million plus tweets,...
View ArticleSnapdeal, HUL and ROI – Return On Ignorance
If you are someone active on Social Media, you must have heard of the Snapdeal soap story and HUL’s response to it. Before I dwell further, let me engage you with a story which I am sure you all must...
View ArticleHow Brands Can Build an In-house Social Media Team
Many established brands or companies and startups in India have started giving a lot of importance to their social media image. Still, social media, for many Indian brands remains a less explored...
View ArticleCustomer Service & Social Media: Tools, Analytical Wealth and Brand...
Social media customer service is fast moving into mainstream enterprise strategies owing to the hype created amongst brands. Customer relationship management had been an age old concept for brands...
View ArticleChoosing the Best Digital Marketing Company in India
In this digital world, people come face to face with digital content on a regular basis. I think companies are finally realizing the vital nature of digital marketing. This is because it not only...
View ArticleSocial Media Strategy for Healthcare Industry
Social media and platforms have played a major role in this generation to convey relevant information to people around the world. The social media has enable growth in many industries and one being the...
View ArticleHow Data Driven Insights Can Help Refine Social Media Strategies
Most social media strategies are today confined around the quantitative measures of fans and followers and fan engagement. Often getting engagement of fans is a hit and miss exercise and social media...
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WhatsApp Let’s Users Disable Blue Ticks
The scary part began when Facebook started off with the “Seen” feature when someone read your messages, but Whatsapp took it a notch further apparently with the blue ticks because “Last Seen” didn’t...
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IndiaMart Plays on #AaramKiTune to Create Buzz on Social Media
Indiamart, an online marketplace is hinting at a new campaign, considering they have just released teasers on Youtube and Facebook. Even before the launch of their full-fledged campaign they have...
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Top 3 Flipkart Controversies On Social Media
We witnessed several goof-ups from famous E-Commerce sites like Flipkart and Snapdeal. Flipkart was the people’s favorite when they came up with the #BigBillionDay, but Flipkart on the other hand...
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