Part 1 – Evolution of Social Media w.r.t Cricket
India, the world’s cricket capital is bombing the social sphere; brands are sitting on a goldmine, and platforms are innovating to capitalize. Social Media has metamorphosed. There is a time, once in...
View ArticlePart 2 – Evolution of Social Media w.r.t Cricket
Engagement levels through games, apps that predict winners, posting video highlights, competitions and celebrity involvement have created a whole new form of cricket frenzy that is different from the...
View ArticleDigitizing your Brand
With the proliferation of digital media channels, it has become difficult for brands to follow new trends and be relevant. Entering the digital realm might be easy, but maintaining brand presence and...
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Allen Solly Being Topical
Allen Solly used foresight and creativity, while retaining their core theme of vibrance, to talk to their audience in a language that is not shy of taking stands. It has gone bold and unlike those who...
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9 Things Housing.com is doing right on Social Media
Focussed and ROI driven, Housing.com’s social media strategy is critic friendly. The brand decodes lead generation, with ease. We have listed down all the elements that drive back high traffic. 1....
View ArticlePart 1 – Democratic Social Media
Social media is the new voice of young India, at least for those with Internet access. You don’t need a maidaan to make your point because the true citizen in you is only a click away. Democracy in a...
View ArticleDemocratic Social Media – Not very rosy, but not that bad
Do not mistake social media to be the ultimate game changer in democracy. Technology is not independent of the people who create it and use it. Plato said ‘Democracy is a charming form of government,...
View ArticlePart 3 – Democratic Social Media
In contrast to the lack of accountability of politicians on ground, many have established their presence online through Facebook Pages and Twitter Handles and garnering fans – which don’t actually turn...
View ArticleThe ‘holy cow!’ thing about social media
Yes, we are calling it that. The recent #BeefBan in Maharashtra sparked a huge outcry on social media but it also sparked in us the need to re-visit the democratic dimension of this platform when it...
View ArticleA Tribute to Womanhood
4 companies used simple ideas to support gender equality, upped their user engagement, and added another strong layer to their brand. Celebrating International Women’s Day through social campaigns...
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Women Movers and Shakers of the industry
Once a woman puts her heart and soul into something then there is no looking back. Nothing can stop a determined woman from getting what she wants. We salute the successful women in the industry, who...
View ArticleIndia’s Daughter – A landmark occurrence on social media
I have a serious disliking for the term ‘rape culture’ which has been floating around. It’s not something we’ve inherited, it’s not a result of collective human efforts and it’s certainly not a ‘thing...
View ArticlePart 2 – #IndiasDaughter looks to social media for change
This is continued from India’s Daughter – A landmark occurrence on social media It was interesting to see that on social media, more men have supported the cause of the documentary and voiced their...
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3 “Obscenity” Cases that Rocked India
India: incredible, diverse, ironic – a land with a sensitive gut when it comes to “obscenity”. Indians have some pretty fierce opinions on who is allowed to say and do what. While Kareena and Malaika...
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Arresting for offensive social media content – NO MORE!
Supreme court has crossed off section 66A, which allows arresting individuals for posting offensive content on social media. This might be the biggest relief to a social media user who was put under...
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10 hashtags to tweet with during #CWC15
A legion of hashtags on Twitter are engaging cricket fans, as an extension to the exciting CWC15, with: contests loaded with prizes, an outlet to opinions, platform to connect with other users, and...
View ArticleCyber crime gets slicker and creepier
Social media has become a prankster’s heaven, and worse, a predator’s laboratory. Unless you have been a victim of cyber stalking you might not realize the potency of psychological harm and real life...
View ArticleAirlines move beyond orthodox marketing techniques
Airlines must facilitate meaningful customer care and rapid response, thereby influencing a positive public perception to maintain brand loyalty on social media. Airlines have a lot to look into:...
View ArticleI am with Deepika Padukone – #MyChoice
Congratulations Deepika! You have made a choice in “My Choice“, by acting in the short film (for a fee of course), and your choice of having this video out just before your film ‘Piku’ releases – “Your...
View ArticleSubconscious facts that needs active consciousness
The super powers of crime solving and life evidence that social media allows, is going to create new societal norms and etiquette. We are going to be the first generation of people who will begin to...
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