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7 influencers every cricket fan should follow
Yes, we had to give it back, but it’s nowhere near close to the end of the cricket fervor. IPL is just around the corner and soon Twitter timelines will go abuzz with cricket chatter. Follow the...
View ArticleGreat ‘kill yourself trying’ selfie challenge
Everyday brands capitalize on a ‘fad’ or a compulsive youth obsession or a trending hash tag to push forward their key messages and stay more relevant to current times. While this is okay to fuel brand...
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6 cricket influencers who cannot be ignored
Cricket influencers are a big catch this season, considering brands are gung ho about marketing on social media platforms during the IPL season. We picked some of the top cricket influencers through...
View ArticlePrashant Rathi, Co-founder, Karmik Pictures on Video Content Consumption
We had a quick QnA with Prashant Rathi, co-founder, Karmik Pictures, a dynamic film and advertising production house based in Mumbai. Prashant Rathi has a diversified experience of more than 6 years in...
View ArticleBrutal reality: Net Neutrality is not the only thing India needs
Something that is not Zombie Apocalypse and yet has managed to terrify the entire population alike is net neutrality. The cumbersome monster has managed to flummox big names including Bharti Airtel,...
View Article5 super interesting #NetNeutrality videos
Popular YouTube Channels, social media publication houses, content creators have reached out to the lay person to create awareness on net neutrality via different approaches. Being Indian tries to get...
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Being socially insensitive – Lenskart, Troika Consulting and ScoopWhoop
While social media users expressed concerns over grave issue of Earthquake and mourned the tragedy, brands and agencies conveniently decided to bank on moment marketing. Is it really that difficult to...
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Social Media and its role in disaster management
With the tragedy that hit Nepal on Saturday and the rising death count, we at Social Samosa want to request all brand managers to stop opportunist marketing and use their resources for the better. We...
View ArticleTroika Consulting’s response to Earthquake Post
In reference to Social Samosa’s post on brands resorting to insensitive marketing play around the earthquake, Troika Consulting wished to voice their thoughts. Here is what they feel. We wanted to have...
View ArticleGrowing trend of live streaming mobile apps: Meerkat vs. Periscope
With the introduction of mobile applications, the world has truly become a smaller place. Nothing is limited to a particular area as these applications have created a world without borders. People...
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[Live Blog] How people can use social media for disaster management?
As every soul stirs to reconstruct life in Nepal, we at Social Samosa make an effort to harness the power of social media to fulfill this vision. Follow India’s first panel on social media for disaster...
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IPL creates 62.7 million live impressions on Twitter
The excitement of the Indian Premier League season eight continued this week on Twitter with 62.7 million live impressions. Chennai Super Kings (@ChennaiIPL) fans are roaring on Twitter making them the...
View Article[Interview] Prem Kumar, COO, Chennai Live – science of social media to radio...
Social media has transformed the very definition of radio, making it a power packed communication tool, ready to be exploited. From a Murphy transistor airing Ameen Sayani’s Binaca Geetmala to RJs...
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Vodafone and HotStar among top 5 brands on Twitter during IPL
The first two weeks of IPL have been breath taking from both a cricketing stand point as well as the action from brands on Twitter. While IPL has managed to garner 62.7 million live impressions, brands...
View ArticleOreo steps aside from the #RoyalBaby fervor
While brands took the cut and dried route on the birth of Charlotte Elizabeth Diana, Oreo decided to take a left turn. So what if you’re not the #RoyalBaby, you still make the world beautiful, says...
View ArticleNaMo on Weibo: bridging gaps not at its best
You are number one in software. We are number one in hardware. Together we are the world’s number one – Zhu Rongji, former Premier of the People’s Republic of China. Are we number one? Maybe, yes....
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Culture Machine revolutionarizes video marketing strategies
A path-breaking technology aimed to revolutionarize the way brands and agencies device their video marketing strategy for social networks. In a world that has transformed the way video content is...
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5 global Tinder campaigns that brands can learn from
For marketers if there’s anything kinkier than unexpected sex, it is unexpected marketing, courtesy Tinder. Brands globally have been setting up just the right heat, to create the perfect marketing...
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10 internet personalities that rocked the world!
Gone are the days of long lines outside producers’ offices and endless interviews. Talent now needs no Godfathers. With easy access to internet, it is just about passion, conviction and will. Varun...
View ArticleIs the social media noise drowning out the real story for an author?
Today an author’s tale is lost somewhere amidst all other motives – fame, money, visibility, reach. The new fool proof formula apparently is write, get social, create a fan page and talk about...
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