#PlaywithOreo – The artists’ way
After having created a big buzz on the global map, our favourite cookie, Oreo, takes their latest campaign #PlaywithOreo to an all new level across cities in India. Having splashed different parts of...
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[Infographic] The secret sauce for creating content on social media
With the growing popularity of social media, creating content has become more important than ever. For every brand/user, content works differently. The first thing you need to find out is what works...
View ArticleHow the Internet destroyed people’s morales for nothing
Back in school, we have all witnessed somebody or even ourselves being cornered, cruelly by a big gang for saying something that was not intended to become an issue. The trauma and humiliation that one...
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List of interior influencers, you need follow right now
A beautiful home is a reflection of us, a happy place that we can go back to everyday. Several factors need to be looked into to create a dream – choice of colors, space utilization, art and craft...
View Article#WorldEnvironmentDay: When brands decided to go green
Seven billion dreams. One planet. Consume with care. That’s the theme of this year’s #WorldEnvironmentDay, which is taking place in Italy. On this auspicious day Social Samosa takes a look at ads from...
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[Infographic] Stop, look & LISTEN
Social media measurement allows brands to monitor their social media activities across platforms, to give them a better understanding of where the brand stands among social conversations. However...
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Mom bloggers teach you to be visually appealing
Moms all over the world, can now add a blogger’s feather to their already colourful hat. From food, parenting tips to even decor, mommie blogs can teach you a thing or two about aesthetic designs and...
View ArticleDesktop users, make away for Instagram’s revamped website
This time next week, Instagram will be welcoming you with their revamped website. Well, the intention is to pass off the website as a lookalike of the app. This way, users browsing on their desktop...
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3 Job vacancies that Public Relation companies should fill TODAY
Publications are always looking to populate their Facebook and Twitter accounts. All you need to do is, help them. 1. Get a designer on board Create interesting social media ready graphics along with...
View Article6 powerful ways to listen on Social
Social listening is an art that gives brands the opportunity to conquer the core value of this channel, and takes engagement to an all new level. From brand sentiment to consumer loyalty and retaining,...
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[Infographic] The digital roadmap ahead – 2015
With 118 plus Facebook users in India, digital marketing is slated to enter an all new phase. Social media has moved on from its follow up marketing function to a premium marketing platform. Emerging...
View ArticleExperiential gifting – the new social trend
With Bollywood at its best, heart shaped cushions and lockets with images ruled the rooster. Then finally social media reclaimed senses in the gifting space putting the whole showering with roses...
View ArticlePlatform agnostic – To be or not to be
Social media is a byproduct of the society. Users on social media are none other than humans that store within them, likes/dislikes. They own a choice. These choices are also extended to social media...
View ArticleProactive + Reactive = Pre-active?
A humble message reassuring consumers on social media should have been Maggi’s crisis management entree. What Maggi did? Left its social image to bite the dust! While some would say, that the brand’s...
View ArticleA movie released on WhatsApp. New trend in making?
If you thought creating crisp content for YouTube was challenging, you haven’t heard of LUDO of a dice and a decision – a movie dedicatedly created for WhatsApp. Released on May 30, 2015, the movie was...
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Colour blocking on Instagram
An Instagram account is a vivid reflection of a person or brand life. Each picture accounts for thousands of words and every effect symbolises a glimpse of a soul. Be it a brand or an individual user –...
View ArticleBrands & Bloggers = Love at First e-Sight
Cupid struck when brands and bloggers decided to mingle in early 2012. While the meet cute was just the right thing to drive meaningful conversations online – executing extraordinary work within this...
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Moment marketing takeaways from Kingfisher’s IPL innings
Evolved digital dwellers expect tailored conversations to suit the mood of the moment. From Dubsmash(ing) to the extension of its’ good times ideology on social media, Kingfisher’s marketing strategies...
View ArticleEvidence of social media benefits for non profit organizations
Social Media (noun) – Websites and computer programs that allow people to communicate and share information on the internet using a computer or a mobile phone – Cambridge Dictionary Online...
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Décor lessons bloggers can teach us
When it comes to revamping your home, décor bloggers are a source of great ideas. They help you make favourable choices – from great designs, trendy colours to economical furniture. They also give you...
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