Clik here to view.
[Free Download] Social media strategy review of top online travel agencies
Online travel agencies (OTA) that already dominate a large digital space have been resorting to social media marketing to bring about an edge in their online presence. While all OTAs are seen following...
View ArticleClik here to view.
Going beyond utility of social banking, Axis Bank’s #PingPayKaro
When mobile banking first entered in 2008, little did we know that new media can make banking agnostic to this point? Brace yourself for the social network of banking. A unique, multi-social payment...
View ArticleClik here to view.
5 takeaways from AAP’s #CYSSSelfie
From brands to political parties, this is exactly what you need to do to get a positive response on Indian social media. Motto: ‘Catch them while they are young’ AAP used this as their USP, they...
View ArticleCompelling social media marketing for NGO projects
Gone are the days when NGOs relied solely on asking for donations. In a time where an organization’s success is based on the number of likes it gets on its Facebook page, NGOs have also changed the way...
View ArticleClik here to view.
Social Samosa Agency Feature – First Economy
Who are we? First Economy is the brainchild of Ateev Gala and Jigar Zatakia, a serial entrepreneur with a never-say-no zeal, both to life and work. Though we started out as a technology solutions...
View ArticleThis video circling social media is proof that miracles happen!
Even Moon is as accessible as your living room, when luck decides to smile upon you. A video of a bunch of trekkers stumbling across something so incredible in Bavdhan, Pune, circling on social media...
View ArticleClik here to view.
[UPDATED] When an Influencer gets angry, things can go wrong.
Karan Joshi, Founder, We are Mumbai posted a status on his Facebook account stating a delay in payments for over 7 months for an influencer marketing activity, executed for reputed Mumbai based agency....
View ArticleClik here to view.
Content marketing for realty: A brave attempt by Kolte Patil
We are sure that all remember the hazy video of excited youth discovering treasure in Bavdhan, Pune. Yes, most of us thought that the video isn’t remotely connected to social media. But, here is a...
View ArticleClik here to view.
Radio Phase III auctions call out for social media marketing 3.0
If it were 2012, it would have been safe to say that Indian radio stations have managed to hit the bull’s eye with their social media techniques. However, with changing measurement algorithms, arrival...
View ArticleClik here to view.
‘Beacon’ of hope in social media marketing
Virgin Atlantic rolled out an iBeacon trial in the Upper Class Wing at London’s Heathrow Airport. The beacon was purposed at proffering tailored messages to iPhone using consumers, informing them about...
View Article5 influencer marketing tips from Renault’s #LiveLodgycal
Sight of a shiny new car exhibited in a mall, with a skimpy emcee running engagement activities summarized a car launch. With the advent of social media, the mall is replaced by blogs, emcee by...
View ArticleClik here to view.
Humor Quotient – The Secret Sauce of Social Media
Humor is the essence of life. It also forms the lifeblood of social media. A cursory glance across a list of top social media campaigns in India and worldwide shows an overwhelming majority of them...
View ArticleLet’s do it Live!
A couple of years ago, I was talking to a friend about video streaming & how it was just so awe-inspiring & how easy it would become in the coming years to beam a live video feed practically...
View ArticleClik here to view.
[Infographic] 2017 – A world of beacons
While 40% millenials look up about their food while they’re in the restaurant, 85% of airports expect majority of passengers to use self-service check in by 2017. Beacons all the way. Virgin atlantic...
View ArticleClik here to view.
Social Media Lessons from Hollywood, NOT
Hollywood movies are never short of epic dialogues that apply even to our everyday life. All it takes for all the movie buffs out there is a 6 word line from Robert Di Niro to be inspired or one...
View ArticleActionable e-commerce social media marketing tactics to drive sales
Looking forward to dig the soil for exploring the secrets of having the marketing strategies back in their place? Ofcourse, you do and so you are here! Who won’t like customers purchasing and placing...
View ArticleClik here to view.
What goes viral on Social Media – Abhay Deol talking about Sex. Ofcourse!
Social Media is a great breeding ground for topics that have otherwise been buried in the physical society we all live in. When a celebrity comes out on social media to talk about a topic like sex, it...
View ArticleClik here to view.
Beacon and proximity data – superheroes of social media marketing
Austerity of social media marketing seems to be diminishing with time worn use of existing tactics, especially in offline beats such as retail. Application of technology and micro data, to the...
View ArticleClik here to view.
If Indian Independence was Fought in the Era of Social Media
With Independence Day just around the corner, Social Samosa tried covering the major events of the big day in an hypothetical situation – If Independence day was fought on social media, this is how...
View ArticleClik here to view.
Phase Two – If Indian Independence was fought in the Era of Social Media
Much awaited phase II of Indian Independence is finally here, understand the important events in a quirky way with your eyes glued on the screen. 1905 – Pinterest and Facebook encourage us in choosing...
View Article