[Interview] Amit Bhawani’s version on Flipkart’s legal notice
Entire blogging community was taken aback when Flipkart sent a legal notice to blogger and influencer, Amit Bhawani. The e-commerce giant sent a copyright infringement and cybersquatting notice to...
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[Infographic] Women decoded (on social of course)
Women account for 76% of social media users. What are women guilty of on social media? According to studies, women are more expressive and driven to share which are two primary factors for their...
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IoT apps making daily chores social
Mankind has never been satisfied with what is and is always on the hunt for what next; this attitude led them to witness sci-fi come alive with Internet of things. IoT for getting users to calculate...
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[Infographic] These trends are redefining social media as we speak
According to a report by Waggener Edstrom India 73 percent of Indians recommend brands with a greater digital footprint and higher levels of online social engagement. It also found that inspirational,...
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[Infographic] The echoing effect of IoT on social media
Have you imagined a world, where your refrigerator tweeted out its need for repair and you attended to the necessary problem just in time. This could be highly possible with the domination of IoT...
View Article4 simple social media tips to boost sales
Social selling is one of the best reasons to use social media. Business owners, marketing managers, sales leaders, or account representatives intuitively know that selling through social media is an...
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[Infographic] #6EAppsters: 9 travel apps that will inspire you
When planning a holiday, the fun part is the travelling and exploring; but the planning, packing, booking that comes with it are probably not. Today, it’s about smart travelling where one click will...
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#TrainDerailed displays the strength of Twitterati in Mumbai
September 15, 2015, was a dreaded day for the people of Mumbai, when in an unprecedented accident a local train derailed leading to a state of chaos, stranding thousands of commuters who rely on the...
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#ItAllStarts: Why we think it’s a lot more than inspiring
While we were still recovering from the stammering advertisement by Nescafé, the brand managed to touch the right chords again with the next video of #ItAllStarts. The ad film narrates the chronicle of...
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Instgram bloopers by brand that will make you cringe
How complicated is it to run an Instagram campaign, eh? Turns out very! Unlike other social media platforms, a mere brief with a constructive hashtag isn’t enough. A campaign needs pictorial value...
View ArticleKarnataka police follows global suit with mandatory social push
After an official missive sent out by Alok Mohan, Director General Of Police, it is now compulsory for every Karnataka policeman to hold a social media account on Facebook/Twitter/ WhatsApp. After...
View ArticleWhat led the Govt to absolve social media from Encryption Policy?
Major social networking sites like Facebook, Twitter and Whatsapp have been in much controversy over the last couple of months in India with the declaration of Encryption policy by the Government. The...
View Article5 takeaways for bloggers from #WIN15
From a platform for expression, to a buzz word and now a passion that can be monetised – blogging has gone from being an art to being a science. A mishmash of content marketing, social push, design,...
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#RideSafeIndia: A CSR initiative for the digital Indian
Twitter’s austerity as a platform for raging debates of global issues has only increased. The micro blogging platform’s strength beholds great CSR and communication opportunities for brands to...
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NaMo checks in at Facebook HQ, internet.org to trend in India ?
27th September 2015 saw a dramatic change in India’s digital pathway. After stopping over at New York City, India’s Prime Minister Narendra Modi headed to the iconic Silicon Valley where he attended...
View Article#IsupportDigitalIndia – Facebook’s Big Swing at #DigitalIndia and The Miss ?
PM Modi’s recent visit to US has been the talk of Digital town with the spotlight on #DigitalIndia , global giants Microsoft, Google and Facebook have shown avid interests in facilitating the dream of...
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[Infographic] Give your Twitter profile, the visual twist
One you understand the art and fun of tweeting, Twitter can get addictive. In a way if you continue to do so, you build a great influential presence on this micro blogging site. You can be the...
View ArticleDo we need to go ‘Back to Basics’?
Digital India is the buzz word everywhere since Prime Minister Modi’s visit to the United States; not everyone understands what it meant but everyone was talking about it. The added impetus to this...
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#BhaijaanIsComingHome: Social media marketing extending movie’s lifespan?
When a Hanuman devotee crossed the barbed wires to help a six year old get home, it brought with it a warm fuzzy feeling across borders amongst millions of families. With Bhaijaan world premiering on...
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Justifying RoI for Facebook’s paid advertising formats
It indeed surprises me when I still receive requests in my inbox for liking Facebook pages. Are Facebookers still referring to traditional functionality of Likes or hoping that quantifying it will rule...
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