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Phase 3 – If Indian Independence was fought in the Era of Social Media
For our last phase of the Independence day, here’s a glimpse of how Indian social media platforms would probably look like. #EyesPopOuttaTheSocket 1931 – The never ending discussion at the round table...
View Article4 tips to get started on data-smart social media
Marketers have long grappled with showing tangible returns on investment to their peers from quantitatively-inclined lines of business, such as finance and IT. Then the Internet happened in the...
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Could Chandler Bing HAVE anymore social media lessons?
Starting this post with a pun – could I BE anymore clichéd? Matthew Perry might have turned 46 today, but, Chandler Bing continues to be timeless. Am I the only one who thinks this is the perfect...
View ArticleNSIF – A must attend for social evangelists of tomorrow
India, although a fast growing economy is always on the lookout for sought after solutions for complex social issues that continue to plague the country. In this digital era, SMAC (Social media,...
View ArticlePristine face of reputation management on social media
Into this foray comes what’s known as reputation management – the way a business is being viewed and commented on by others online – and the way social media is leading this charge. Now, instead of...
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When brands got emoticon(al)
A handwave has replaced goodbye, thumbs up gesture has replaced good luck, and a joke is not complete without a smiley laughing its tears out. Emojis are omnipresent today. Text characters are slowly...
View ArticleTVS Scooty’s ode to friendship
TVS Scooty weaves a breath of fresh air in social media marketing of auto industry which is otherwise constricted to technical dialogue. The brand’s #CollegeWaliGaadi reinforces how a scooter is lot...
View ArticleDelhi eve teasing case that took Facebook by fire
With increasing amount of people finding solace in using social media, Indian citizens now turn towards reporting crimes on these platforms with the objective to raise awareness. Things had just...
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Social media marketing mistakes, brands are guilty of
Social media marketing is no longer an alien concept . While brands are trying to use the medium optimally, there are some misconceptions we would like to clear out in order to pave the way for...
View ArticleCan this be Maggi’s ultimate social comeback?
As the saying goes, ‘If you love something set it free, if it comes back to you it was meant to be’ – this is exactly what happened with Maggi and that definitely proved, food is true love especially...
View ArticleIndian social media, a ground of no laws?
Australia based Leah Madden posted a string of vexation packed statuses when, what she thought was a swimsuit collection designed by her published on a magazine cover while being credited to arch...
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[Infographic] 9 Facebook marketing bloopers; not 10. Here is why…
With growth of social media in recent times, it is crucial to understand what to do and what not to do on these ever growing platforms. Are you convinced with the activity on your Facebook page? Most...
View Article5 hottest social media job profiles
When dawn pierces with a text from an enthusiastic intern, quirk is expected to dominate the day. How I wished I could write the email he sent to us demanding (yes, actually demanding) an internship....
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Social media tips for Bookworm-ers
There’s a book in every bag you carry or you are caught scrolling down pages on the Kindle; you plan a visit the local bookstore every time you travel eventually buying more books than you can read –...
View ArticleVir Sanghvi banks on digital to shed light on Sheena Bora case
You will never know someone completely. That’s what comes to mind when one takes a shocking look at the Sheena Bora’s murder case. Who would have thought the scandal would unearth, shocking truths one...
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Oh Snap(chat)! Travel start-ups here’s what you’re missing
From a photo sharing app for drunken naked selfies, Snapchat voyaged to being a spontaneous marketing platform. Urgency of disappearing photos, narratives of snap story and high holding of women users...
View Article#NiceHeadache: Is this the beginning of a new social revolution?
#NiceHeadache, a social crowd-sourcing campaign that is doing its rounds online, is nothing short of awe-inspiring. The post, created by Ram Subramanian aims at crowd-funding legal fees to fight laws...
View ArticleDone it in time & right: Camlin’s prompt comment on new Google logo
Time and trend wait for no man. Oh, wait that was tide. But you get the point. When Google commenced the day, Doodling its new logo, filliped by crayons – Camlin decided to jump the bandwagon. As a...
View ArticleModi Naturals assigns digital mandate to DDB MudraMax-Media
The account was won following a multi-agency pitch and will be managed by the agency’s North team. DDB MudraMax- Media will be managing the client’s digital and mainline (TV, print and radio) media...
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[Infographic] 16 tips for ultimate performance on WordPress
Any one with passion and basic communication skills can initiate blogging. In a sea of blogs, topic, layout and design are primary differentiating factors. 40% of users abandon a website if it takes...
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