2015 a Dubsmash(ing) year for movie marketing
Dubsmash has triggered the untamed actor within plenty of social media maniacs as they mime to their desired dialogues, songs and dance moves. The lip-synching app has not only gotten 192 countries...
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[Repost] Community management lessons from the Lonely Planet Facebook brouhaha
The sheer irony is that the photo that started it all looks so serene and peaceful! This is how it started and degenerated, for the record. I noticed Navdha Dhingra’s tweet last evening. This one: I...
View ArticleTop Social HR takeaways from #ideapreneurship
Job opportunities are spotted on LinkedIn and Twitter, interviews take place on Skype, and candidate hunt happens on social networking platforms. Social HR has evolved from a trend to a norm. In a...
View Article3 easy hacks for a social background check before the first date!
When a younger someone from my circle got onto a dating app, I couldn’t help but obsess about her safety! Just for the record, I would have been worried for a ‘he’ too. Anyway, I know it was paranoia,...
View ArticleTop 50 social media campaigns that won hearts in 2015
They might be constructed on a pioneering idea or simply put together through pieces of incredible designs; some campaigns just manage to grab our attention each year. As the year almost reaches the...
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Blunders that invited backlash in 2015
Enveloped with a crowd of condescending netizens, goof ups tends to become a gag on social media followed by jokes, foul words and most of the times, insults. Every year, social media lays a list of...
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How Facebook changed the face of ISL 2015
In a cricket frenzy nation, Indian Super League (ISL) allured the football fans of the nation and kick-started its second season on October 3, 2015 which wrapped up earlier this week. Throughout the...
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6 social media marketing myths for restaurants busted
Although some restaurant brands have started leveraging the benefits of a prominent social media presence in the recent times, a majority of the restaurants still measure the effectiveness of their...
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Celebrity Twitter blunders that kept us entertained in 2015
Celebs may look spruce on screens with those fine looks, jaw-dropping outfits or magnificent personas but, under the social media roof, they’re all equal, more or less. Some celebrities, giant or...
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#CelebratingJio: A Hat-Trick that backfired!
Reliance Jio launched the much awaited 4G telecom service for RIL employees at a star studded event in Navi Mumbai. If things were executed as planned, #CelebratingJio would have been crowned as...
View ArticleTop 10 Facebook updates from 2015
It’s been over a decade; Facebook has managed to carve its way to the top of the charts and changed the face of social media consumption. To enhance the consumer experience, the social media giant...
View ArticleA comprehensive view of social media trends that shaped 2015
Social media in 2015 validated to be a gruelling battleground for social networks that competed in content dissemination, brands that got humane with native content, and interest based social media...
View ArticleDilemma of Free Basics
Subdued capitalist venture or a genuine allurement to the bleeding hearts, Free Basics, an initiative adopted by Mark Zuckerberg for India is still opaque to the majority. With Facebook timelines...
View Article10 couple bloggers who give serious relationship goals
Not to be dramatic, but the journey called life can be a lot better when you end up with likeminded people and these couple bloggers reinstate faith in this axiom. The Fighting Couple Happy New Year...
View ArticleTop 50 social media predictions for 2016 by experts
It’s the first week of 2016 and social media is already buzzing with campaigns and great content. But they year, is going to be a lot more than that. Social Samosa gets in a conversation with the...
View ArticleAkshay Kothari appointed as LinkedIn India’s Country Manager
LinkedIn, the professional online network, has appointed Akshay Kothari as India’s new Country Manager and Head of Product. Mr Kothari became a part of LinkedIn three years back when the company...
View ArticleWhen social media stood up for diminishing wildlife
Apart from aiding celebrity gossip mongers, obsessive fandom pages, condescending meme-sharers behind the screens; and shoving advertisements at us, social media these days is also being put to better...
View Article[Social Samosa Exclusive] Facebook hot topics for December 2015
Everything under the sun, right from sports to scoops and entertainment, to events and issues, discussed or at least acknowledged – Social Samosa unveils exclusive data shared by Facebook around hot...
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3 Things You Can Learn From Auto Brands in India on Instagram
The report takes a look at top auto brands’ performance in India on Instagram. The picture oriented platform has managed to play multi functional role for auto brands. For this analysis, I looked at...
View ArticleReliance Jio creates cross platform influencer nexus with #TheFilmFareLYF
An annual night where Filmfare magnets millions of eyes, making it a night of sheer glamour, glitz, glitter and giggles. For the 61st year, Filmfare Awards 2016 got all the bling of Bollywood under one...
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