#DunkThatJunk a fresh approach towards clean India
The main hope of a nation lies in the proper education of the youth – Erasmus. Understanding the importance of connecting with the next gen, MTv’s #DunkThatJunk managed to draw the youth’s attention...
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KRDS Story Analysis Tool lets you identify engaging Facebook posts
KRDS India launches “KRDS Story Analysis Tool”, an exclusive tool created to help brands identify the most engaging Facebook posts for a given industry Made accessible to all brands and agencies, KRDS...
View ArticleSocial media growth hacks for start-ups
As a fledgling business you often feel like an episode of The Bachelor: making it through the challenges in hopes of not getting voted off. Constantly seeking ways to avoid eviction.The only way that...
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What it takes to be a good content writer
If you are a lover of literature who takes pride in penning poetry or writing short stories, you may consider narrating the stories of brands rather ‘boring’. But before being blue-nosed, it pays to...
View Article5 tips for creating engaging and shareable content
The best recommendations in life are usually those we ask for. What’s a great lunch spot in the neighborhood? Where should I go on holidays? What new music should I check out? But a great...
View ArticleCreate brand evangelists for your start-ups with these Facebook hacks
It was a crisp Sunday morning in the early 90s; garlands on the entrance and music from a latest Madhuri Dixit blockbuster screamed loud and clear – it was the inauguration of my dad’s new shoe shop....
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Personal branding for start-up founders – A practical guide
Did you know that the “About Us” section is the second most viewed page after the home page for most of the websites? Today, when a lot is being talked about creating the company brand and image, it is...
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[Infographic] 40 cardinal tips to increase Twitter followers
100 followers on Twitter and none, in reality, may not be all that bad these days. The greed and thirst for more has led to tummy growling of every Twitterati leading to the emergence of various...
View ArticleIf you use Facebook only for socializing, think again….
Facebook started off as a socialising platform, it eventually took turn to evolve into a marketing tool, and then a content dissemination tool. While Zuckerberg’s brainchild went from being a toddler...
View ArticleOYO Rooms’ viral consumer rant opens up the Pandora’s box
Social media has driven personalized interaction between consumers and brands further, demanding them to get more sensitive towards their customers. Social media engagement can make or break a brand....
View ArticleLaunching Social Samosa Top 30 Under 30
If you’re young and have talent, it’s like having wings – wings that empower you to soar high and make a difference that you were born to etch! If you have managed to stretch your wings in the field of...
View Article[Social Samosa Exclusive] Topics that ruled Facebook in January
The opening month of 2016 witnessed a sparkling start with tales from around the world; tales of people, products, events, and entertainment! As the social media giant exclusively shares this zest of...
View ArticleSocial Teaching: The next phase of pedagogical evolution
There was a time, not too long ago, when the use of mobile phones in a classroom by students was frowned down upon, and usually meant trouble if caught by a teacher. But then again, times have a way of...
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[Infographic] Influencers V/S brand advocates
Social media has mothered influencers of all genres, getting massive attention in the digital space. But is their role coming to a halt, as marketers turn to brand advocates over influencers? After...
View ArticleDMAi to discuss digital transformation for the business of tomorrow
Hyperconnectivity, cloud computing, artificial intelligence, sensors, wearables are considerably changing the marketing landscape. The 5th edition of 2016 DMAi (Association for Data Driven Marketing...
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A content experiment which broke the internet
This is the story of a content experiment which grew so big, it smashed our benchmarks and created a whole new level of ‘Crazy’. It was early January and from the trends predicted for 2016, we knew...
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#SamosaChat on social selling
Breezing around the town, Social Selling is the new buzzword that has captured the frame. Breaking it down, it literally means ‘Selling through social media’ as Facebook, Instagram, Twitter, LinkedIn,...
View ArticleSocial Media Agency Feature – The Butterfly Effect
Who are we? Hello there! We are The Butterfly Effect – A Digital & Design Studio. Run by a close team of creative professionals based in Mumbai. More than a studio, we are artisans and...
View ArticleTopical videos from All India Bakchod unfold the secrets of virality
Napoleon Bonaparte once said, “In politics, absurdity is not a handicap” affirming this further, today comedians have familiarized themselves with political potholes and artistically employing it to...
View ArticleEvolution of Food Blogging beyond the typical social media platforms
Food blogging is big! And it is only going to get bigger in the next few years. Even conservative estimates would put audiences of food blogs from all over the world, at over the 2 billion mark. In...
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