Viral Videos and Campaigns – What Makes Them Stick?
When this video link (I am sure you must have got it in your inbox considering how fast the video is getting circulated) dropped in my first reaction was – ‘not another promotion by a fashion brand or...
View ArticleReport on the Digital Media Scenario of Travel Industry
Agency Name:WebenzaIntroduction:The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of...
View ArticleHow Businesses can use Social Media for Employee Satisfaction
Brand Name:GoZoopAgency Name:GoZoopObjective:Gozoop decided to have alternate Saturdays off, Hell Yeah! and to use Twitter to unlock news.Execution:Since Saturday Off was something that people at...
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Retail Stores and Social Media
The number of retail stores in India is increasing at a pace like never before. It is entering every city, region and state. With the ambition to expand the brand countrywide it is difficult to keep...
View ArticleSocial Media Marketing – India Trends Study 2013
Introduction:According to media reports, Indian organizations use social media much more than the global average and those of their counterparts in emerging economies.While we have a number of case...
View ArticleHow to Execute a Great Online-Offline Integration Activity
While I do accept that Digital is a great medium to reach out to a lot of people, it is also a fact that it has – in some way – brought a disconnect between people and brand.In the online world, there...
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[INFOGRAPHIC] Social Media Recruiting
Social Recruiting gives you a huge platform to connect to the largest group of qualified job seekers by incurring minimum cost into it. 64% of the companies use two or more networks to connect to the...
View Article5 Types of Social Media Fans
Any company running a social media page for their brand will soon figure out that not all customers give their page the same response. To maximize the potential from each of these customers, the...
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Effective Use of Twitter by Uttar Pradesh Police
After Bangalore City Police announced its launch of the Police Community Engagement program through Social Media in October 2012, now it’s Uttar Pradesh (UP) Police who has joined in for the same.UP...
View ArticleSocial Data Can Improve Customer Service
Companies are now using social media to not only increase their brand awareness but to also improve their brand relations and connect to their customers on a more personal basis. Social media helps in...
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[Infographic] Indian Banks on Social Media
The Banking sector has been the back bone of the Indian economy. Today, it is slowly branching out with new products and services like credit cards, insurance, investment banking, mutual funds, stock...
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Chandigarh Traffic Police Tracks Traffic Violators through Facebook
After Bangalore City Police and Uttar Pradesh Police, it is the Chandigarh Traffic Police (CTP), that is using Facebook to interact with citizens.For years now traffic awareness and the obedience of...
View ArticleHow Social Media and Search Will Combine in Search Marketing Integration
The virtual world is no stranger to being a host of various questions asked from all over. Google has been one of the popularly used search engines all across the globe. However the social media...
View ArticleWhy Social Therapy Equals Retail Growth [Report]
Social Influence:Social media influence brings along an amazing power of credibility and confidence in the customer mainly because it is the direct result of word of mouth. Social customers become...
View Article5 Ways to Proactively Engage as a Social Brand
Social networking has been the ‘in’-thing in our lives for over a decade now, and will continue to be so, given the present scenario where we tend to turn towards our virtual presence at the end of...
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Another Example of How Not to Manage Social Media
I know you’re thinking that this is yet another post on “How not to Manage Social Media”. But have you thought about why you see so many of these posts? It’s because brands will keep making the same...
View Article[Report] India’s ECommerce Industry on Social Media
India’s e-commerce market in 2011 was about $600 million and is expected to touch $9 billion by 2016 and $70 billion by 2020, at an estimated CAGR of 61%. A study by Assocham, states that India is one...
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How to Use Social Networks for Enterprise Collaboration
The use of social networks for business has emerged as an important means of marketing, advertising, promoting and managing customer relationships. However, the use of social networks in business need...
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An Open Letter to Buyers & Sellers of Likes/Followers
Hi there!Yes, I am talking to YOU. Why are you still buying and selling ‘people’ on social media? Why tarnish the industry with junk and spoil the ‘image’ of everyone else in the industry?In a...
View Article5 Most Common Mistakes in Social Media
Social media is taking over a major chunk of most businesses operations due to their ability of transmitting information faster and at a widespread basis. However most companies tend to make these...
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