ASCI initiates WhatsApp service to help viewers share objectionable ads
Continuing with the mission to protect Consumers’ interest, the Advertising Standard Council of India (ASCI) is embracing technology to connect with the consumers and curb misleading advertisements....
View ArticleEmployee advocacy on social media; are you missing out?
We live in a digital world that is constantly changing and businesses (both large and small) have no choice but to get in sync with the current digital trends. Social Media Marketing strategies that...
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Unveiling Social Samosa Top 30 Under 30’s jury…
Less than 10 days are left to the final submission date of Top 30 Under 30 and the energies around it couldn’t have been higher. As you submit your entry and set off on the nail-biting wait, we would...
View Article[Social Samosa Exclusive] In the month of love, Facebook shares what’s hot
In the month of love aka February, Facebook shared the topics that ruled the social media town from the Indian territory with Social Samosa. Stories of scoops and sports, awards and brands,...
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When contests get out the crazy in people
Running a contest for a brand on social media kind of makes you feel like Justin Bieber on his birthday. All those days when you’ve been the one being all needy and cultivating content and scheming for...
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10 reasons you should participate in #SS30Under30
Are you the Galileo or Edison of social media? Social Samosa launched Top 30 Under 30, an initiative to spot budding talent in the industry. You could be an account executive at an agency or look after...
View ArticleRoyal Challenge’s #PlayBold becomes synonymous with World Cup craze
Fuelling fervor amidst this season of stumps, Royal Challenge shoots an anthem starring cricketing superstars Virat Kohli and M.S Dhoni for the frenzy fans from this cricket centric country, urging...
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[Infographic] 30 must have qualities for social media professionals
As the world goes gaga over the magic of social media, let’s not forget the wand actually resides in the hands of social media professionals. A blend of skill and art, instant victory in this field of...
View Article87% of mass affluent in India are on Twitter
An audience highly sought-after by brands, the Mass Affluent, or Affluentials, have been challenging for marketers to reach and engage through traditional channels. New research from IPSOS shows that...
View ArticleChaaya Baradhwaaj on young talent in social media industry
Context and promptness have emerged as the key drivers of engagement for brands on social media. As brands attempt to establish meaningful relationships with online consumers, social media agencies and...
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#InfibeamShining: The dark side of influencer marketing
Remember the dark days when the Supreme Court banned Maggi for high quantities of MSG or lead in it? The ban soon got Maggi Grain Shakti’s celebrity endorser – Madhuri Dixit Nene in limelight for...
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Classic cricket campaigns on social media for inspiration
Naked streets, eyes blatantly glued to the screens, tricolor painted across cheeks, timely shrieking and swearing – well, no points for guessing what we’re hinting towards, because the nation is aware...
View ArticleAre Social Media Tactics same for Healthcare Sector?
As recent as a few years, social media has witnessed a paradigm shift in its course. Today, it has powerfully emerged as a prolific route to access information on real- time basis, find different...
View ArticleBlackberrys urges you to join the #Unwrinkle Revolution
Leading menswear brand, Blackberrys has launched a revolutionary range of wrinkle-resistant shirts called Performance 100 shirts. Wrinkle resistant shirts can go a long way in helping men concerned...
View Article[E-book] A snapshot of high end jewelry sites’ social media strategy
The hay days of e-commerce in India narrate chronicles of books being ordered online while business cynics waited for the e-commerce bubble to burst. Cut two, e-commerce is now one of the highest...
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#IndVsAus encounter amplifies the social waves around #WT20
India is a kaleidoscope of cultures, lifestyles, and religions. Cricket is undoubtedly the most followed religion in India and hence the talk of the nation revolved around Team India’s quest to qualify...
View ArticleMeltwater acquires Encore Alert strengthening its social offering
Meltwater—the global leader in media intelligence solutions—today announced the acquisition of Encore Alert, the Virginia-based SaaS platform that uses artificial intelligence to sift through online...
View ArticleIs it time to write an epitaph to organic Instagram reach?
An abundance of cheap information makes attention costly – a fact Facebook seems to be banking on to make the most out of its choicest investment, the billion dollar baby, Instagram. An algorithm that...
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How to strengthen your brand’s positioning and increase engagement by 2000%?
This women’s day, VelvetCase.com felicitated women who have excelled in their respective fields. Not just any woman, but women who are brave enough to break the social stigma and remind us what Naari...
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[Infographic] Increase your event’s life with social media
According to statistics, 84 per cent of the organisers use Facebook to promote their event, 61 per cent use Twitter while 42 per cent use YouTube. While we know social media acts as the active online...
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