These April Fool’s pranks by brands will crack you up
An official day to pull pranks! What more could we ask for? It’s that time around the year again when you have to question a whole lot around as the globe celebrates the fools on the April 1. From your...
View ArticleMore than 46 million people interacted on Facebook during ICC World T20
More than 46 million people interacted on Facebook during this year’s ICC World Twenty 20, which culminated in thrilling victories by both the West Indies Men and Women’s teams on April 3rd in Kolkata....
View ArticleBrands hold higher engagement opportunity on Facebook
A study conducted by IMRB and custom-built by Facebook called ‘How Mobile Moves People’ released findings on the behavioral tendencies of the Facebook user base in India. The study claims that monthly,...
View Article#SS30Under30 jury on their expectations from the entries
#SS30Under30 is all set to enter the next phase. With the nomination deadline closing on March 20th, #SS30Under30 received 130 entries. 130 social media superstars who are fighting tooth and nail to be...
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Decoding the client brief to satisfy your client
As ambiguous as it may seem, decoding a client brief can be quite simple if you can master the art & science of it. A brief must begin with identifying the problem at hand and allow you to...
View ArticleBest YouTube Pre-Roll campaigns for #MondayMotivation
Love it or hate it – YouTube is still the one-stop destinations for video consumption. Media reports peg that watch time on YouTube increases 60 per cent year on year while mobile YouTube’s watch time...
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Social media the social bully in our lives
In our lives the biggest bully is not the real one, who pulverises you at school or in your office or neighbourhood, but the collective force on social media. This new bully is tougher on people or...
View Article5 unconventional methods to monetize your travel blog
Dream version – launched a travel blog, acquired huge fan following, free trips and services started following in, brands want to get featured, and my Instagram feed looks just awesome. Reality – none...
View ArticleSafeguarding the success of socially inspired CRM
Customer Relationship Management (CRM), empowers you to manage every single touchpoint you have with your customers. It offers you a realm of selling opportunities. Today, this strategy is well...
View ArticlePSS Entertainments: A journey of passionate digital marketers
Are you privy to that hollow feeling one experiences when their work fails to carve a sense of fulfilment? Some might call it lack of work satisfaction; others term it as the cue to embark on their...
View Article[Social Samosa Exclusive] Find out what was hot on Facebook in March 2016
As the month of March made an entrance, along with the blistering weather it got a mixture of chatter from left, right and center from the world of Facebook. Social Samosa exclusively got its hands on...
View ArticleWhy are influencers looked down upon?
Off late, it has become fashionable to deride, bash, ridicule or dismiss an online influencer. And this trend seems to be growing unchecked. While I am okay with anyone pointing out what is wrong with...
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Snapchat breaking barriers with world leaders!
Snapchat is the fastest growing social media platform and, according to the latest statistics, almost two thirds of its users are aged between 13 and 24 years old, making it the ultimate platform to...
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[Infographic] Social media holy tips to avoid common blunders
With everyone leveraging social media platforms, its a fertile land for marketing but with a million watchful eyes around, brands need to be extra careful with every tweet and post. A brand’s social...
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Manufacturing a blockbuster article on Mint, using Twitter trends
As someone who knows how Twitter trending operates—and having written a LOT about trending in the past myself—I chose to ignore Ashish K Mishra’s earlier article on Vinayak Sharma. I know this, this is...
View ArticleFinding the right influencers for your brand
Influencer marketing is as new as the concept of selling itself. Marketers have been trying to find ways to incorporate the power of word of mouth to sell a product or a service. Before digital took...
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#MyTeamMyPride – A chant that built a follower base for @HDFCLife on Twitter
How do we make inroads as a brand and capture mindshare on a platform that is conversational and how can we leverage cricket to connect with the younger target group of HDFC Life and create some sticky...
View Article#SMJF2016: Your key to finding #TheRightJob in social media
Your career determines 50 per cent of your life. It defines you as a person, creates an identity, and more often than not chalks out your fate. Career can make or un-make (because nothing is breakable)...
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Keep your social media profiles resume ready!
A crisp shirt and black tie no longer forms the first impression for interviewers. The employers have seen, evaluated, and contemplated a candidate’s role in their agency, courtesy their social media...
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Social media buzzwords demystified!
Social media agencies cultivate a different world in itself. A universe so dynamic that it changes with every passing campaign, each status, and well, from client to client! This terrain calls out for...
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