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#TanmayBhatRoasted: 5 lessons for your brand on Social Media – Snapchat
India is a country driven by sentiment. Generally, we tend to overlook pressing issues like climate change or poverty whenever our celebrity demi-gods are involved. For the uninitiated, Tanmay Bhat is...
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[Report] #IPL2016 – Social Media score card
For a country that worships cricket, Bollywood, and entertainment – the Indian Premier League is the hearty platter which serves it all, in style. Annually fixing its throne on multiple screens for...
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[Social Samosa Exclusive] Topics that ruled Facebook in May 2016
Social media is the present parallel universe which is active, acknowledged, and available at all times. Facebook is a part of the verse which clusters sizzling social, political, and economic issues,...
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Creative visual apps help rise above linear storytelling on social media
Latest statistics by Hubspot present that Content with relevant images gets 94% more views than content without relevant images. Elevated importance of content isn’t news anymore; it is the need of...
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Culture paradox: Agency side vs Client side
Admit it or not, as marketing professionals, we all have evaluated these two different sides of marketing at some or the other point during the course of our career. However, there’s no concrete...
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Die, gamed trends of Twitter… DIE!
Had tweeted about this earlier today. Tons of queries followed. So, here’s some more context. The standard operating procedure for any ‘gamed’ trend on Twitter involves a mail from an agency. Then, an...
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Inkspell to recognize digital achievements with Drivers of Digital Awards 2016
Inkspell has announced the inaugural edition of the Drivers of Digital Awards 2016 – India Chapter (DOD Awards), the entries for which will open from 6th June 2016. This event has been conceptualized...
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Sairat (सैराट) movie impact in digital ecosystem
The industry had been masala skewed industry rather than pure content centric. Producers tend to make a safer bet in the form of entertainer based movies rather than the latter ones. Of course with...
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Influencer marketing is a Lie!
Wikipedia defines influencer marketing as a form of marketing focused on specific key individuals rather than the target market as a whole. It works by identifying the individuals who have influence...
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[Report] How soft drink brands got social in Q1
This report surveys the performance of the top Indian Soft Drink brands on Facebook during the previous quarter. Even though brands are exploring new social media platforms to reach out to their...
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Suresh Prabhu creates official social media mechanism to register railway...
On Wednesday, Railway Minister Suresh Prabhu commenced an integrated social media podium to address the complaints of passengers. The Ministry of Railway of our country is already very active on...
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#SwitchToMyPlan says Sasha Chhetri in new Airtel 4G campaign
It is safe to say that every Indian citizen now knows about Airtel 4G, thanks to the peppy, talented, and pretty 4G girl. Sasha Chettri managed to take social media by storm with her idyllic presence...
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[Infographic] The Unfollow Algorithm
The daily battle of amassing fans and followers can turn futile with just one word – unfollow. According to data by Digital Brand Institute, 22 per cent of their respondents said they unfollowed a...
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#FathersDay campaigns that etched smiles on social media
He fills the void in your life like no other man ever can; personification of power, protection, and potency – this persona is someone who deserves to be celebrated every day. From throwing you up in...
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[Infographic] Top Fashion brands on Facebook
Earlier this year there was a huge outcry in the fashion photography circles when Burberry announced that Brooklyn Beckham (Son of David and Victoria Beckham) will be the official photographer for...
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#SalmanMisquoted or plain stupid?
In a recent interview with spotboye.com, Bollywood superstar Salman Khan when asked about his gruelling schedule for his upcoming release, Sultan; said something so grossly inappropriate and...
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[Campaign Face Off] Father’s Day Bash Raymond Vs Snapdeal
Innocent throwbacks, beaming monochrome filtered pictures and heart-wrenching videos mark Father’s Day campaigns this year. Social Samosa presents to you the first edition to our series on Campaign...
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10 tips to create a solid LinkedIn strategy for your company page
If you’re confused with what to share on LinkedIn or how to manage your company’s LinkedIn page, remember to think of it as a content marketing platform instead of a social media channel, and then...
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Top Indian Auto Bloggers you need to follow
Each one of has been friends with a grease monkey and their level of commitment and knowledge about automobiles puzzles many. They refer to automobile books and magazines and always have input about...
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Can tools replace human intellect?
As a few of you may already be aware, I am a researcher, practitioner and instructor; my area of interest has been digital marketing. Very recently, I demonstrated several social listening tools at...
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