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7 takeaways from a candid conversation with Isobar India’s Shams Jasani
As Isobar turns 10, Shamsuddin Jasani, Group MD, Isobar South Asia shares some insights on how to build and nurture a Digital Agency in today’s day and age. Isobar was launched in 2008 followed by a...
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Social Media Jobs: August Week 5
One of the fastest growing industries, not just around the world, but back in India too, Social Media is the place to be if you are aspiring to script a successful career for yourself. Begin your...
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Brands and Agencies celebrate decriminalisation of Section 377 with Logo change
Brands and agencies have encouraged the decriminalization of Section 377 (an Indian penal code which criminalized homosexual activities). This groundbreaking regulation has manifested the long-known...
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Campaign Face Off: Cello Pens’ #ThankYouTeacher v/s Linc Pens’ A Teacher’s...
Cello Pens and Linc Pens weave their ideas for Teacher’s Day Campaigns – Social Samosa takes a look at which campaign stands out. Within and beyond every classroom wall there exists a personality who...
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Keep Up with the Pace of the Digital World with MICA and UpGrad
Celebrating 10 Successful Batches of the Most Innovative Digital Marketing program in India UpGrad is proud to announce the successful completion of the 10th batch of UpGrad’s Digital Marketing &...
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Content marketing through a community of mom bloggers – beginning of...
Prashant Sinha, Co-Founder and COO, Momspresso shares first hand examples of how brands have been leveraging a community of mom bloggers and influencers, connecting with the TG through relevant...
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Mobile to influence $190 Bn fashion sales by 2022 – Zero Friction Future...
Reportedly, e-tail constitutes two per cent of the total retail in India today. With the 4G revolution and increased handset and internet penetration alike, e-tail is all set to grab a larger chunk of...
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Five tips to build your personal brand on social media
Belle Balace shares a 5 point plan to go beyond mere social media presence and create a Personal Brand on Social Media. Do you want your brand to have more presence on social media? Assuming that you...
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Data: 66% merchants use social commerce to access a global consumer base
96% of social sellers attribute the growth in business to social commerce. This social commerce data sheds light on how the growth of social commerce is driving digital payments as users demand more...
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Ex-Hotstar CEO Ajit Mohan appointed as Facebook India’s Managing Director and...
Facebook Inc. today announced that it has appointed Ajit Mohan as Managing Director and Vice-President, Facebook India. In this newly created role of Managing Director for India, a VP-level role, one...
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Campaign Face Off: Levi’s #IShapeMyWorld v/s FabAlley’s #FabFitsAll
While FabAlley is an upcoming brand that recently dabbled in digital marketing with #FabFitsAll, Levi’s released the fourth season of #IShapeMyWorld. Experts share their views on which campaign hit...
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#LeadersOfTomorrow: I didn’t stop believing in my dream: Adrine D’mello, Monk...
A look at Adrine D’mello’s (Creative Director, Monk Media Network) journey leading to becoming a Leader of Tomorrow and getting listed in Social Samosa’s #30Under30. A Creative Director at Monk Media,...
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Brands line up upbeat activities on digital this festive season
Brand heads share how they prepare to take it to the next level with Festive Spends 2018 by betting big on digital. Ganu Bappa bid us adieu just a few days ago and we await the onset of Navratri now,...
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UNO has better pick-up lines than most of us on Tinder
Uno – one word, responsible for many broken friendships, but, boy was it worth it! Giving the stink eye when someone gave you a Draw Four, pouncing on someone who forgot to say Uno on their last card,...
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A simple guide to phenomenal content marketing
Chintan Zalani shares a content marketing guide, helping brands and agencies get their basics right. Thousands of visitors flock to your website. A large percentage of them are flattered by your...
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#LeadersOfTomorrow: An ideal campaign is one that has a simple message :...
Abhinay Bhasin, Associate Director Data Sciences at Dentsu Aegis Network gets candid on his favourite campaigns, perception of the industry and a peek in his #AgencyLife. Devotion to Duty Determines...
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#MeToo Movement hits the Indian Media and Advertising Industry
M & A industry opens up with #MeToo and #TimesUp revealing more names The underbelly of the Media and Entertainment segment was cut open to reveal names such as Utsav Chakraborty, K.R. Sreenivas,...
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Hootsuite explores company sale worth $750 million to the least
Touted to be the most widely used social media managing platform globally, Hootsuite Inc is on sale and is expecting more than $750 million for the deal. According to media reports, the tech giant is...
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Publicis and DDB Mudra issue official statement promising investigation
Publicis and DDB Mudra promise to get to the depth of the issue; Tanmay Bhat and Gursimran Khamba step away from AIB. The last two days saw many women from the Media & Advertising fraternity call...
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“Dear Women of Indian Advertising, Design & Media” Women leaders of the ad...
In a much needed and appreciated gesture, women leaders from the media, design, and advertising sector have written an open letter addressing the pain and trauma that all the #MeToo victims had to go...
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