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Campaign Face off: Flipkart’s Big Billion Days v/s Amazon’s The Great Indian...
With both Amazon and Flipkart going headstrong with their respective festive season sales, experts share who’s strategy has been impressive. The festive season is here or to say ‘shopping da season’...
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Leaders of Tomorrow: Stop thinking like a PR executive or a Digital...
Abhishank Babbar, Associate Partner – Digital at Genesis Burson-Marsteller is a passionate individual who believes in self-motivation and self-improvement. Working with an array of brands has given...
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Social Media Jobs: October, 2018 Week 2
One of the fastest growing industries, not just around the world, but back in India too, Social Media is the place to be if you are aspiring to script a successful career for yourself. Begin your...
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Everything you need to know about scheduling social media posts
Every business owner knows the feeling. You’re stressed, crunched for time, managing other people, know that you need to increase productivity, have a budget you can’t exceed, and still need to remain...
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#LeadersOfTomorrow: There are no templates to campaigns: Prachi Karan, Isobar
Prachi Karan, Senior Director – Media at Isobar feels encouraging to be a part of the #30Under30 list and shares some important facets of her journey in the ad world so far. Joseph Haydn’s “There was...
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Campaign Face Off: CenturyPly’s #CPHeroeson vs GreenPly’s #PujoForAll
The article puts spotlight on GreenPly and CenturyPly’s recently released Durga Pujo campaigns narrating different stories, with a completely different social media approach. With Navratri and Durga...
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#LeadersOfTomorrow: There are no templates to campaigns: Sandhya Gurung,...
A believer of always learning something in the ever-changing digital landscape and creating work customized as per the brands’ and the audience’s need, Sandhya Gurung, Client Servicing – Director at...
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#MeToo: Kartik Iyer, Praveen Das, Bodhisatwa Dasgupta and Dinesh Swamy step...
In a heartening move, Dentsu Aegis Network, in an official statement announced that the four accused named in the #MeToo movement have stepped down from their positions. Kartik Iyer and Praveen Das...
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Broadcasters find an extended arm in OTT & mobile apps for second screen...
Broadcasters are increasingly using mobile phones as a device to engage with their viewers, while they are watching television. They are changing TV consumption from a ‘lean back’ to a ‘lean forward’...
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#LeadersOfTomorrow: Ignore conventional marketing: Serena Paes, IndiaFirst Life
What started as a job in PR led to a career in digital marketing – an accident, Serena Paes, Branding & Digital Manager, IndiaFirst Life is till date thankful for. Paes shares her dynamic journey,...
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The fundamental difference between Google Ads v/s Facebook Ads
Vinayak Katkar, Co-Founder & Head of Strategy and Operations, Amura Marketing Technologies shares the core differences in Google Ads v/s Facebook Ads. The two digital ad giant in the world is...
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Data: Amazon Prime Video and Netflix see a y-o-y growth in weekly active user...
Cheetah Lab and UC Joint Report: Indian Smartphone Users Spend over 1 Hour on Entertainment Content Everyday; Video Apps more popular than Social Media Apps Indian smartphone users spend 1.1 hours on...
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Campaign Face Off: Reliance Jewels v/s Tanishq
An interesting campaign face-off between Reliance Digital and Tanishq Diwali campaigns. It is the atmosphere of excitement as the festival of lights is just around the corner. While many of us are...
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#LeadersOfTomorrow: A tête-à-tête with Siddhant More, Mad Over Marketing
From a marketing intern at ITC to the Founder of Mad Over Marketing, Siddhant More has come a long way. More is a firm believer of setting targets and smashing them with hard work. In a candid...
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How to get SaaS-y on Social Media
Vijay Mandeep, Marketing Manager, CleverTap shares inputs on how can B2B brands leverage SaaS social media marketing to ace their digital game. The mobile workforce and its growing business...
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Amazon, Facebook, Netflix and YouTube remain the top challengers to TV:...
In the report, GroupM shares Insights on the Future of TV and Digital Video; GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer...
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Social Media News Round Up: Twitter’s reporting options, Snap Camera and more
Social Media Platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands and businesses. Here is our weekly roundup of Social Media News...
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Interview: My objective is to create a desire in my reader to visit the...
Bringing something unusual for her audience is her USP; meet Deepika Gumaste, travel influencer and blogger of Feet On The Map as she shares her experiences with a lot of behind the curtains dope....
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The Perception of political advertising during an election campaign: A...
Naresh Arora of DesignBoxed Creatives shares his two cents on political advertising in the era of social media. In the largest democracy in the world, which also happens to be the multi-cultural and...
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Mitali Srivastava quits Utopeia with an Open Letter
Mitali Srivastava Hough, the Co-Founder and Head of Strategy at Utopeia Communicationz has today announced that she has resigned from the company with immediate effect. The release stated that Mitali...
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