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#SMTrends2019: 5 Digital Marketing Trends to watch out in 2019
Nishit Vora, Marketing and Media Strategist FoxyMoron, shares insights on digital marketing trends that will dominate the industry in 2019. There are now more than 4 billion internet users worldwide,...
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Making of Ariel #ShareTheLoad- The movement that sparked conversations on...
In the article, we trot through the Making of Ariel’s #ShareTheLoad – the movement which has made men think equally and put the spotlight on the much-raved issue of Gender Inequality. Is Laundry Only...
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5 Twitter lessons to learn from Narendra Modi
With 45 million followers, Prime Minister Narendra Modi is one of the most popular world leaders on Twitter. In addition to his identity, there are various factors that led him to such numbers. Here,...
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Interim budget shines a bright light on AI according to Experts
While PM Modi’s vision for ‘Digital India’ is touted as a path-breaking one, Budget 2019 highlighted initiatives to drive the economy digitally with new-age technology to change the game. Experts...
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Case Study: How Wadhwa Wise City used social media to generate leads
Brand ‘Wadhwa Wise City’ had to be marketed as the Wadhwa Group’s first foray into an integrated township project. The Panvel-based project had to be positioned as a mass product with affordability as...
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By 2020 India to be 2nd largest video-viewing audience globally: SonyLIV Report
SonyLIV’s State of Digital Entertainment 2018 report reflecting the digital takeover that grasped India last year, shares detailed insights on digital video consumption, user patterns, and audience...
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Campaign Face Off: Big Bazaar v/s ixigo v/s Mahindra Rise
With rap music coming off age in the country brands are seen leveraging the same with Rap brand campaigns – are they becoming a part of the clutter or banking on a trend? While the Ranveer Singh...
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7 times brands gave us lessons on love
Valentine’s day is just around the corner and campaigns will soon start filling up feeds, spreading mushy love. Here are a few campaigns that stood out for the lessons they imparted about love. Love...
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Vidooly Hosts StreamCon Asia 2019 For The Online Video Community
Vidooly is all set to host its flagship event, StreamCon Asia 2019, a gathering of the online video community in Asia. The event is scheduled to take place on March 8th-9th at Pullman, Aerocity,...
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Interview: Stay true to yourself and your audience: Pallavi Singh Ruhail,...
Meet Pallavi Singh Ruhail, multi-tasking between her way being a global trotter and beauty blogger. In a candid conversation with Social Samosa, Pallavi of That Delhi Girl Blog talks about weird brand...
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#Superwomen2019: Social Samosa is back with the 4th edition of Social Media...
If you had a dream of your superpowers being recognized by the Ad and Marketing world, it’s about to come true. Social Samosa is back with the fourth edition of Social Media Superwomen....
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#BrandSaga: Cadbury Dairy Milk: Giving us reasons to buy chocolates one ad at...
Melting our hearts for 70 years now is the epic saga called the Cadbury Dairy Milk advertising journey that reinvented itself at every stage and spread happiness. Once upon a time, there lived a brand...
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Report: More than half the content from brands is not meaningful to consumers...
A staggering 77% of brands could disappear and no-one would care, reveal new results from Havas’ global Meaningful Brands 2019. Not only is this the highest percentage since Meaningful Brands®...
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Report: People below age 20 or above 50 more susceptible to fake news –...
A survey, based study titled, ‘Countering Misinformation (Fake News) in India’ by Internet and Mobile Association of India (IAMAI) and Factly found Fake News Data highlighting that people below the...
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Campaign Face Off: Zomato’s #NewLanguageOfLove v/s PaisaBazaar’s...
Two different brands, one story, sign language, love, and advice – the commonalities we found in recently launched campaigns by Zomato and Paisabazaar. Experts give their take on who struck the right...
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5 bullish Sports and Entertainment Trends for 2019 – ESP Properties
ESP Properties, GroupM’s sports, and entertainment marketing agency today announced its Top Sports and Entertainment Trends for 2019. Vinit Karnik, Business Head. ESP Properties India – “2019, will be...
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Digital is yet to surpass TV in AdEx: Anil Kumar, Spatial Access
With three major events – IPL, General Elections, and World Cup set to take place in 2019, Anil Kumar, Head- Strategy, Spatial Access pens down his thoughts on the Adex push in a TV v/s Digital set...
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#GirlsWhoSailed: Meet Sairee Chahal, creating SHEROES worldwide!
How often do you see people spot a societal glitch and fix it? Not debate, not vent, not propagate! But pick up the tools at hand and get to work to fix an issue faced by nearly half the population of...
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Video SEO: 9 ways to push your videos to the No.1 spot in search results
RS Raghavan CEO and Founder, Animaker shares 9 ways you can jump over the barriers of SEO and push your video at the No.1 spot in search results. Video SEO isn’t rocket science! At the end of the day,...
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SUGAR Cosmetics asserts the thought of #MySkinMyChoice
SUGAR Cosmetics launched a digital video commercial, around the time of Women’s Day, highlighting the essence of the brand which is to be comfortable in your own skin. The video talks about real-life...
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