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#GirlsWhoSailed: Manmeet Vohra – Setting M & A milestones one campaign at a...
In our journey to laud the #GirlsWhoSailed we caught up with Manmeet Vohra, a Marketing & Advertising veteran, who with her steel grit and out of the box thinking has shaped the marketing &...
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#BoycottHindustanUnilever trends against HUL’s Red Label #ApnoKoApnao Campaign
Hindustan Unilever’s Red Label released their campaign for Kumbh Mela with the hashtag #ApnoKoApnao. The video was posted on Twitter with the message “Red Label encourages us to hold the hands of...
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5 months after #MeToo, where are we?
This International Women’s Day, we chat with the superwomen of the M & A industry, to understand the changing workplace dynamics post the outbreak of the #MeToo movement in 2018. Let’s take a look...
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And the winners of #Superwomen2019 are…
Social Samosa is proud to announce #Superwomen2019 winners, a celebration of the superpowers of women from Indian Media, Marketing, and Advertising Industry. Here’s to strong women May we know them...
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#GirlsWhoSailed: Dipa Karmakar’s push-pull success: Pull yourself up, above...
From getting confused looks and getting asked if she worked at a circus to standing on the Olympic stage, representing her country, Dipa Karmakar’s life is one big forward roll. Giant leaps are her...
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#GirlsWhoSailed: I wanna fly, said Anny Divya — she did and how!
For Anny Divya, flying is a metaphor, for her wings are flesh and bones and not just ones made with welded metals and all that went into the making of Boeing 777 she flew as the youngest woman to do...
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Digital ad spends grew 34% to INR 154 billion in 2018: EY FICCI FRAMES Report...
The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over 2017 states the EY FICCI Frames report 2019 ‘A billion screens of...
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Programmatic Advertising – The tech-driven way to win those votes
Ashish Shah, Founder & CEO, Vertoz shares insights on how can Programmatic Advertising be used effectively in running a winning political campaign. India is a large, diverse, fluid, and dynamic...
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Key takeaways from EC’s social media political ad rules announcement
Amidst all the elections buzz in the digitalverse and all over, Sunil Arora, Chief Election Officer announced the much-anticipated dates for elections 2019. He also highlighted several measures that...
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From jingles to music albums – Why Music IPs work for brands…
Aaya Naya Ujala to Coke Studio and Dewarists, brands have been using music as marketing medium for decades – experts speak on the progressing role of Music IPs. Back in November 2017, a 22 year old DJ...
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Campaign Face-off: Franklin Templeton’s #InvestForProgress v/s Bajaj...
In this women’s day campaign face-off, experts pen down their thoughts on whose creative thought process among Franklin Templeton and Bajaj Allianz Life Insurance, stands out. Women’s Day Every day!...
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Customer Experience Trends you need to know as a digital marketer
Prashant Deorah, CEO & MD, Puretech Digital speaks about Customer Experience Trends in the day and age where customers expect something different. Customer experience, or CX, is a hot trend right...
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Interbrand unveils 2019 Best Indian Brands
Interbrand, has named Tata, Reliance, and Airtel as the three most valuable Indian brands of 2019. In its sixth year, the Best Indian Brands ranking saw Retail make its presence felt in the league...
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Report: Top 5 digital advertisers were Amazon, Girnar Software, Google,...
According to the EY – FICCI FRAMES report 2019, ‘A Billion Screen of Opportunities’, digital ad spends grew 34% to comprise 21% of the total ad market. The article explores digital advertising trends...
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Ex AIB Aakash Shah launches ‘One Hand Clap’. All you need to know…
With an aim to own the web culture of cool brands on the Indian internet, Aakash Shah, former Social Media Head at All India Bakchod, has donned the entrepreneur hat to launch his agency called, One...
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5 tips to kill it on IGTV, the traditional way
IGTV is unique for its vertical stance, but there are plenty of traditional ways you can entwine in to kill it on the platform When it comes to editing and the visual arts, there are some...
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Campaign Face Off: Bournvita’s The Exam Collection v/s Horlicks’ Fearless Songs
Horlicks and Bournvita launched exam pressure campaigns. Experts share which performed better. Tis the exam season. A normal evening at home looks something like this- the mother isn’t in the kitchen...
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India is now YouTube’s largest and fastest growing audience in the world
At its annual flagship event, Brandcast, YouTube shared insights on the exponential growth of online video ecosystem and how it is interlinked to India’s Internet growth story. Kicking off the...
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Interview: Bhuvan Bam, in his own words…
Bhuvan Bam has given you a lot of laughs with his vines but do you know how he crafted his passion into a full-fledged career? The 25-year-old started his career when frustration with India media...
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MS Dhoni stumping the ad world
Mahendra Singh Dhoni has been hitting boundaries with the highest sixes, by being a catch for the country’s top brands with a brand value knocking (almost) everyone out of the park. Take a look at...
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