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#SamosaTalks: I am not a big believer of causevertising or storytelling:...
In a video interview with Social Samosa, Barry Wacksman, Vice-Chairman & Global Chief Strategy Officer – R/GA sheds some light on the causevertising culture in the ad world, cultural data, and...
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UGC Campaigns that produced plenty of engagement and why they work!
User-Generated Content is known to boost lead generation with authenticity and creates impactful impressions. Check out a few of the best UGC campaigns. Any form of content, such as images, videos,...
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#TopicalSpot: How Brands dug into ‘JCB ki khudaayi’ memes to weave trending...
Brands like UberEats, Domino’s, Hajmola, and more were not far behind in latching onto the moment when ‘JCB ki khudaayi’ went viral across social media. These JCB topical posts by brands will amaze...
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How far can Social Media take your E-commerce sales?
In one word – far. Very far. Social media is probably the most intimate way of connecting with your customers, next only to actually meeting them in person. Here is a 101 guide to social media...
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Digital Storytelling: Are stats your friend or foe?
With numbers driving the game and platforms promoting ad-free experiences, here’s how brands can still win the digital storytelling game. For P.G. Aditiya, pitches being rejected due to bad probable...
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Facebook rolls out new guidelines for Instagram Creators
Facebook has published a new set of guidelines to help Instagram creators make more efficient use of the platform. All you need to know about Instagram Creators Guidelines here. We know that Instagram...
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Meet Vitamin Stree, reshaping the narrative of young women
For this team of passionate feminists, Vitamin Stree is quirkily definitive of how they have set out to feed the world with nutritious dose of content for young Indian women. Vitamin Stree is one of...
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Expert Opinion: Of Virushkas & #DeepVeers! Are Couple Brand Ambassadors worth...
Having an influential brand endorser can positively impact your audience’s choice, but can two successful & influential brand endorsers double the impact? Social Samosa investigates the impact of...
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All you need to know about ICC Cricket World Cup 2019 official brand...
Social Samosa presents a comprehensive list of all the ICC Cricket World Cup 2019 sponsors and commercial partners for an understanding of how various brands approach marketing through cricket....
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IndiBlogger bids adieu…
IndiBlogger, a blogging community in India “takes a step back” citing operational obstacles. In a note by Renie, one of the co-founders of IndiBlogger, the changing industry requirements was cited as...
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Cause Marketing campaigns that gave the cause a purpose
Gaze at few of the foremost cause marketing campaigns that grazed through social issues attempting to make the world a better place. It’s a dark world we live in. Gender inequality, food wastage,...
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*NO SPOILERS* What true celebration of the biggest show looked like in the...
ALL BRANDS MUST SERVE! Aakriti Sinha, Director – Social, Isobar India shares how brands latched on to the Game of Thrones finale fervor, but only a few got it right! A brand has no name – a brand like...
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#CWC2019: 5 Marketing tactics brands are betting big on this World Cup
While the Men in Blue sweat it out on the field in England, Social Samosa decodes advertisers’ key World Cup marketing strategy & tactics for ICC World Cup 2019. The first half of 2019 has been...
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#TopicalSpot: Brands pay tribute to Yuvi with heart-warming messages…
Here’s looking at some of the Brand tribute posts that successfully captured Yuvraj’s retirement moment. Take a look Yuvraj Singh announced his retirement from all forms of cricket, yesterday, at a...
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Experts stand divided on ‘Ye toh mera wala IDEA hai’ notion plaguing the Ad...
With thousands of advertisements getting served to the consumers each day, coming up with a unique idea is a challenging task which also comes with the fear of similar campaign ideas. Experts dig...
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Know your leader: Narendra Modi
Narendra Modi is currently holding the Prime Minister’s office for a second term. Here’s a glimpse into how he uses social media for communication. Narendra Modi — Prime Minister of India Though most...
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Branded Content campaigns you need to take note of
A look at Branded Content campaigns that delivered with entertaining and purposeful content. You might remember being dazed by the Sufi music of Coke Studio, conceptualized by The Coca Cola Company....
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Done fast, done right! Moment marketing campaigns that got virality right…
Moment marketing campaigns have time & again worked for brands! Be it Oreo’s Dunk in the Dark or Paytm’s demonetization tweet We all know that topical trends and events or moments that attract...
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Know Your Leader: Nirmala Sitharaman
Nirmala Sitharaman is the second woman to ever head the office for the Ministry of Finance. Here’s a glimpse into how she uses social media as a communication tool Nirmala Sitharaman — Minister of...
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5 tips to make a comprehensive digital media plan
Sandeep Balani, Head of India, Outbrain, shares his opinion on the evolving nature of media spends alternatives to break the stereotype and build a digital media plan. What once was is no more....
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