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Unveiling the esteemed Jury Members for SAMMIE BSMB 2019
As you nominate yourself for the third edition of the exciting awards, we introduce to you the eminent Jury members for SAMMIE BSMB 2019. SAMMIE Best Social Media Brands celebrates the success of...
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Twitter plays to its strengths with #WeTweet! Why now?
Twitter jumps on the consumer marketing bandwagon with #WeTweet, leveraging on its power to propel conversations. The Twitter We Tweet Campaign comes at a time when the media giant has enough...
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#TopicalSpot: Here’s how brands leveraged the Ind-Pak match
Brands capitalized on the crucial India-Pakistan Match to come up with quirky creatives keeping the conversation around their brands alive. Take a look at some of the India Pakistan Match Brand...
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World Cup for Everyone … or Not?
Mitchelle Carvalho, CEO of CogMat sheds light on Do’s and Dont’s for brands to follow as a part of their World Cup marketing strategy. For most middle-class Indian families, an indicator that some...
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Know Your Leader: Nitin Gadkari
Nitin Gadkari secured his second term as the road transport and highways minister this year. Here’s a glimpse into how he uses social media as a communication tool. Nitin Gadkari — Minister of Road...
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#CWC19: Digital AdSpends hitting boundaries this World Cup
With a number of factors impacting the World Cup matches, experts share their projections of World Cup 2019 Digital Spends and the factors leading them. While there is no denying the fact that digital...
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[Download] Guerrilla Marketing hacks for creating a winning strategy this...
A recent Talkwalker report sheds light on how the phenomenon of ‘Guerrilla Marketing’ can be a winning tactic for creating an agile strategy this World Cup. ICC Cricket World Cup is a global platform...
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Weekly News Round-up: Youtube comes up with stricter policies, LinkedIn...
It is never a quiet week in the realm of social media platforms as the tectonic plates keep shifting with new features, products, tests, and other news coming in every day. Here is our weekly roundup...
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Glimpse into the making of #WeTweet, Twitter’s first consumer marketing...
#WeTweet created waves a few days ago for being Twitter’s first consumer marketing campaign in India. Here’s how it came about. India is an important market for Twitter — in terms of user base as well...
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4 Cs to add an edge to your mobile-friendly creatives
The first second when a viewer looks at a post while scrolling is essential. You can make the most of it by creating mobile-friendly creatives According to a Mobile Marketing Association (MMA) report...
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Know Your Leader: Rajnath Singh
After holding the post of Minister of Home Affairs in the last Cabinet, Rajnath Singh has been appointed as the Minister of Defence this year. Here’s how he uses social media as a communication tool....
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How to get the best from your Agency?
Aanchal Arora, Founder, 1702 Digital, shares her two cents on how brands can get the maximum outcome from their agency and be partners to achieve the best results. As a brand manager or a CMO, you’d...
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#NailFreeTree: How to create a brand for social work?
Credibility is key for creating a brand. Here are a few lessons from #NailFreeTree on how to create a brand for social work. Angholichi Goli is a non-government organisation behind the Nail Free Tree...
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Campaign Face Off: SBI Life Insurance’s #PapaHainNa v/s Bajaj Allianz Life’s...
While SBI Life Insurance’s #PapaHainNa is a catchy song with a direct product connect, Bajaj Allianz Life’s #UnMissableMeeting gives us a glimpse into a father’s longing. Father’s Day is the best time...
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Uber bats for Sustainability with #ParksNotParking
In an attempt to bring back parks back into play, Uber comes up with #ParksNotParking campaign, urging people to convert parking areas into parks as they cover up a lot of space, resulting in a...
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Know Your Leader: Ram Vilas Paswan
Here’s a concise analysis of how Ram Vilas Paswan uses social media as a communication tool. Ram Vilas Paswan — Minister of Consumer Affairs, Food & Public Distribution Social Media Footprint मैं...
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Outsourcing social media creatives, a boon for Indian Railways
In sync with the Digital India campaign, Indian Railways is upping their social media game. Here’s how outsourcing is helping them do so. Towards the end of 2018, a shift could be seen in the way...
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An act or woke-washing? A thin line decides
Anant Rangaswami, Editor oF MELT on WION news, pens down his thoughts on the subject of ‘woke-washing’ and its relevance in the Indian market. So here I go, attempting to write about this new...
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Agenda: #SMLive sessions that you shouldn’t miss!
We are back and how! The stage is all set for the 3rd edition of #SMLive, India’s first Facebook Live conference by Social Samosa on 30th June to be kickstarted from 9:30 AM. The 3rd edition of...
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With multiple consumer touchpoints we build cohesive storytelling: Vijay...
As a part of a strategic tie-up with ICC, the Coca Cola World Cup Campaign sports Ranbir Kapoor in a cute avatar. Vijay Parasuraman, of Coca-Cola, gave us a glimpse into the brand’s marketing strategy...
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