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Facebook opens Instagram AR Filter tool for users
Instagram’s AR Filter tool allows users to enhance the effect-building tool as the Facebook team announces the latest update. Facebook allows customers to use Spark AR Filter effects on Instagram in...
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Uttarakhand Police joins TikTok to connect with citizens
The move from the Uttarakhand Police Department comes shortly after the Kerala Police Department joined the platform. In line with their ongoing mission to bring messages of safety and social...
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A candid conversation with Shalini Srivastava of Be Beautilicious
Shalini Shrivastava of Be Beautilicious, a beauty and lifestyle blogger has immersed herself in the art of content creation for over 8 years now. With prominent following on her YouTube platform,...
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Know Your Leader: Cabinet 2019 Summary
The Know Your Leader series began with an intention to highlight the way social media has become an integral part of political communication. We analysed the social media presence for every Cabinet...
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Campaign Face-Off: Bajaj Allianz Life Insurance v/s Aegon Life Insurance v/s...
In this Raksha Bandhan Campaign face-off, experts decipher the impact of three campaigns led by BFSI brands, all with a distinct tone. The festival of Rakhi was celebrated in India amidst much fervor...
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Decoding: Building a political campaign on social media 101
Creating a political campaign is similar to creating a brand campaign, except here, the audiences are too diverse and the agenda too intricate. The most important determinant for a political campaign...
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Meet the man behind helmet gear – Prashant a.k.a Angry Prash
Prashant a.k.a Angry Prash is an Indian YouTube star who primarily posts comedic animated content. He has amassed over 3.1 million subscribers on his YouTube channel. Masked behind an animatic...
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#PKL2019: The Pro Kabaddi social media strategy…
Between #IsseToughKuchNahi and #VIVOProKabaddi, Pro Kabaddi has created a niche for itself on social media platforms. A look at Pro Kabaddi social media strategy. In 2014, Pro Kabaddi came into being...
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The Social House: Making of this community of performers
Started by creative people to promote emerging talents, the idea behind ‘The Social House’ was to submerge viewers into the artists’ world. It was started a year ago and 200+ events have been...
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IdeateLabs launches digital analytics tool, iCOGZ
The tool has been specifically created for the marketing community to track all digital campaigns/assets and provides live updates through interactive dashboards. Naveen Nandan to head the company....
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ZEE5 Global partners with the EUROSTAR Group in the Middle East to roll out...
ZEE5 subscriptions to be available offline through Eurostar retail outlets across GCC countries In yet another key announcement for the Middle East region,Global digital entertainment platform ZEE5,...
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Going behind the scenes with Simmy Goraya…
Simmy Goraya is a self-taught makeup enthusiast based out of Mumbai. Traverse her journey so far as a beauty and lifestyle content creator. A fetcher of beauty knowledge from YouTube gurus, Simmy...
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Trend Spotting: Video edits mimic social media timelines within videos
Immersive advertisement formats are being leveraged to create engaging videos, edited to look like creatives on Facebook or Instagram interface within the video frame. Brands are leaving no stone...
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Decoding: Political social media campaign creatives
Resources to create a political social media campaign include plenty of non-political entities, often in creative and ORM capacities. In a political social media campaign strategy, data, creatives,...
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#PKL2019: Decoding Puneri Paltan Social Media Strategy
As VIVO Pro Kabaddi League gains momentum, Social Samosa takes a look at the Puneri Paltan social media strategy and how the team is keeping the buzz alive in the digital world. Earlier this year,...
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#BoycottMcDonalds trends on Twitter as the war between HALAL and Jhatka fuels
McDonald’s India faces the fury of users as they address the issue of a customer concerning the meat they use. The concerned tweet isn’t unavailable anymore but by the looks of McDonald’s India’s...
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This Janmashtami, brands break the Handi with creatives!
Brands have formed a promotional pyramid which has reached and cracked the earthen pot of captivating creatives, this Janmashtami Festival of Laddu Gopal. After portraying the everlasting bond with...
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#PKL2019: Decoding Haryana Steelers Social Media Strategy
As VIVO Pro Kabaddi League gains momentum, Social Samosa takes a look at the Haryana Steelers social media strategy and how they are building a community online. For Haryana Steelers, the key has been...
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Sunny Oil acknowledges dilemmas faced by women
Conceptualized by The Womb, the latest campaign for Sunny Oil focuses on addressing tough situations faced by women at home which most often are pushed under the rug. Sunny Oil’s latest campaign...
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Vigo Video launches vertical web series – Pyaar Tera Superstar
Vigo Video has announced the launch of the trailer of their first-ever vertical web-series titled Pyaar Tera Superstar. Pyaar Tera Superstar is based on the millennial love relationship of Divyanka...
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