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Meme Marketing: Importance, Applications, Tips and more
With memevertising gaining prominence, Social Samosa gets in conversation with industry members to understand the importance of the concept with some meme marketing tips. If your target audience was...
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How Idea popularized Sabka Time Aagaya on TikTok
Idea Telecom joins the list of brands looking at TikTok as a platform to run campaigns on. We dig into the decision to figure what makes it a good fit for #SabkaTimeAagaya, the Idea TikTok campaign....
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Social Media Marketing Calendar: September 2019
Social Samosa presents Social Media, September Marketing Calendar – 2019, the holy grail for social media managers, advertisers, and agency professionals. That last-minute hassle, when you see an...
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#PKL2019: Decoding UP Yoddha Social Media Strategy
Being a fairly younger team on the kabaddi block has made brand building an essential part of the UP Yoddha social media strategy. Social Samosa takes a look at how they are leveraging various...
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From a skinny lad to a fitness blogger, Abhay Alok’s inspiring journey…
Today may not be Tuesday but here is a #TransformationTuesday story for you. It’s about this skinny nerd who found his resolve in body-building and now is a Fashion & Lifestyle blogger. Meet Abhay...
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From engineering to tech blog, Mohit Verma shares his story
Leveraging his engineer background and passion to start a tech blog, Mohit Verma created a niche for himself in 2015. Here’s his story. Mohit Verma believes the feasibility and economics of content...
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#PKL2019: Decoding U Mumba Social Media Strategy
As a part of our #PKL2019 series, Social Samosa deep dives into the U Mumba social media strategy, understanding how non-cricket sports are creating a strong foothold in the social world. U Mumba has...
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Pulp Strategy wins the digital mandate for Avon
As per the mandate Pulp Strategy will manage the beauty and personal care brand’s presence across all digital platforms. Pulp Strategy has recently bagged the digital mandate for leading...
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Bisleri tries multiple avenues to prove #HarPaaniKiBottleBisleriNahin
‘Ek Bisleri Dena’ is a common phrase that’s both a boon and bane for the brand, prompting them to put across a clear message that #HarPaaniKiBottleBisleriNahin. Just like Xerox is synonymous to...
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#PKL2019: Decoding Patna Pirates Social Media Strategy
Social media has become an integral part of the rising popularity of the Pro Kabaddi League. Social Samosa takes a look at how Patna Pirates is concentrating on visual content to increase its reach....
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Is social media making a difference for the LGBTQ+ community?
Celebrating the one year anniversary of the historic Section 377 ruling by the Supreme Court of India, Social Samosa reflects on the role played by social media in the year that went by. Social Media...
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More than “clutter”, the race of putting content out there bugs me: Srishti...
Internet’s Poo, the face of BuzzFeed India’s videos, Srishti Dixit, is here with Social Samosa to share how it all began as a writer to her love for acting. Honestly, we have seen Srishti growing from...
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TikTok Marketing 101: Experts decode the platform strengths
As brands scramble for last-minute strategy fixes to perfect their festive plans, we take a look at how to get into TikTok Marketing. If statistics are to be believed, India has 120 million active...
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#PKL2019: Decoding Jaipur Pink Panthers Social Media Strategy
As all Pro Kabaddi League teams attempt to create a niche for themselves as an individual brand, the Jaipur Pink Panthers social media strategy finds firm ground in pink hues and roaring strength. The...
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Xiaomi & Realme meet at the employee face-first crossroad
With Xiaomi India releasing a campaign featuring Managing Director, Manu Kumar Jain and Realme India sporting, CEO, Madhav Sheth, both the brands take a similar approach at the core with different...
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India Inc to create digital heavy plans this festive season
Social Samosa in affiliation with industry experts takes a look at digital ad spends projections for this festive season. While TV continues to lead media spends in 2019, contributing 39% share of the...
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In conversation with Amrita Tripathi of Twitter India on News Partnerships
Taking #HerStory a step further, Twitter India recently ran the #HerSportsStory campaign, opening the world of news partnerships up for exploration. We dove right in! First off, here’s how...
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Campaign Face-Off: Toppr’s ‘Hardworking Student’ v/s Unacademy’s ‘New-Age...
Experts examine and grant marks to the impressive teachings in this campaign face-off between Toppr and Unacademy Teachers Day campaign. September 5 witnessed the advertising world pouring in wishes...
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Exploring: The anatomy of meme-worthy content
Irrespective of whether you are an influencer or a brand, creating meme-worthy content can go a long way to help increase your reach. What translates a piece of content into a meme or better yet, a...
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PR in the time of Social Media
Sonam Shah, Founder and CEO, Treize Communications shares how the economy and dynamics of Public Relations as a practice has changed with the evolution of Social Media. The last few years have seen...
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