How to Convince your Boss to Embrace Enterprise Social Networking
Social networking has been around for a while and has become an integral part of our lives. The idea that it has become so important to our daily lives is creating serious implications for businesses....
View ArticleClik here to view.
How Indian Housewives are Using Social Media to Make a Mark
If you thought social media marketing was only for big brands and businesses, then its time you changed your views on the subject. As the social media wave sweeps across India, housewives too are using...
View ArticleWhy Buying A Listening Tool Is Like Buying A Car
In the year 1967, Walter Brooke asked Dustin Hoffman in the movie The Graduate, “Are you listening?” Today, this same question is faced by brand custodians across the globe. A negative answer to this...
View ArticleClik here to view.
Free Tools That Help Find Social Media Influencers
To any social media campaign success, one key element which influences the result more significantly than any other factor is an influencer or a mega connector or a mega hub, if you may. Have you...
View ArticleClik here to view.
Brightpod – A Task Management and Collaboration Tool for Social Media Agencies
Who are we? We are the team that provides marketers a stress free way to manage all their marketing campaigns in one place. We are behind the major task management and collaboration tool for marketing...
View ArticleContent Marketing: The Power of Story
Content Marketing, yet another buzzword added to the business lexicon. Let’s not go the jargon way. Let’s just talk. All human interaction is a conversation of a sort. Negotiations are conversations....
View ArticleTop 20 Most Mentioned Political Leaders Online of July [Report]
Agency Name: Blogworks Narendra Modi’s online mentions grow by 126% over 6 months, Rahul Gandhi’s drop by 2% Modi continues to be most mentioned on social media with almost nine times more buzz than...
View ArticleClik here to view.
How Ecommerce Brands Are Using Social Media for Customer Support
The e-commerce industry has significantly swelled in the last couple of years. Belonging to the e-world, these companies have efficiently expanded their reach on social networking platforms. One of the...
View ArticleWhy Do You Need a Good Social Media Agency?
Why would you need a good social media agency, you ask? Because customer conversations do not happen on your laptop’s C drive, they happen in the Social space! Say what? Yeah, okay, I kind of jumped...
View ArticleClik here to view.
Agency Spotlight – Tonic Media – The Team That Rocks the House
As our Agency under Spotlight for this month, we present to you Tonic Media, an Interactive & Social Media Agency that has been in the industry since 2005. After having worked with more than 200...
View ArticleClik here to view.
Using Paid Promotion Online to Spread Negativity – Customers vs. Brands and...
[Note: I have updated this post with a. Sanjay's perspective since his Facebook update inspired this post and b. Beyond a customer using paid social media tools to promote either his/her grievance or...
View ArticleClik here to view.
Latest Practices that are Spoiling the Indian Social Media Industry
Don’t let the title mislead you, because the Indian social media space has really evolved, moved beyond the “How many likes do I have versus the likes of my competitor?” or “How many Twitter followers...
View ArticleBenefits of Hiring a Digital Marketing Agency
Social media has the unique ability to provide a brand with a voice and personality across digital platforms, which is why this aspect of marketing should not be handled by just anyone. A brand should...
View ArticleClik here to view.
How Lifestyle Businesses Can Use Social Media
Social Media is an open playground for lifestyle brands. In view of everything, social media ultimately boils down to conversations about people’s lifestyles. Where are you eating today? What have you...
View ArticleUser Generated Content: An Opportunity for Brands
The previous practice of brands looking strictly at advertising agencies to create new campaigns has now become redundant. It has been seen that young, mobile and socially savvy consumers value their...
View ArticleThe C-Suite Guide to Social Media Adoption [Report]
20:20MSL is a part of the MSL group which has released a report called The C-Suite Guide to Social Media Adoption. This report highlights the influential use of Social Media among C level executives...
View ArticleClik here to view.
How BFSI Brands Are Using Social Media for Customer Support
Banking, financial services and insurance brands have expressed an inclination towards social media late in the day after being apprehensive of its significance. However, they have coped very well and...
View ArticleClik here to view.
[Infographic] Social Media Sentiments On Declining Rupee
Social Media is known for having an impact and is used by masses to express their views and opinions. The recent downfall in rupee to dollar saw people take on social media to express their concerns,...
View ArticleClik here to view.
Is WhatsApp the New ‘Facebook’ of India?
You know a technology/service has made it to mainstream media when a sabziwallah (a roadside vegetable vendor that delivers vegetables to your house with a “cash on delivery” option) uses it to...
View ArticleNarendra Modi Retains #1 spot in August Among the Top 20 Most Mentioned...
Agency Name: Blogworks Narendra Modi retains #1 spot in August, but buzz for Modi decreases by 19% in August 2013 as compared to July 2013 Rahul Gandhi drops to the 4th position by the Blogworks Most...
View Article