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A Look at The Social Media Activities of Key Indian DTH Operators
These days every brand out there logs on to social media channels to build a conversation with their customers. This process involves them posting about themselves, responding to customer...
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Interview with Karan Joshi, the man behind @WeAreMumbai
WeAreMumbai, is a brainchild of a 21 year old, Gujarati boy living in Bombay. His name is Karan Joshi a.k.a. @thatdarkcoffee on Twitter. He believes, “What you do in your twenties, reflects in your...
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Translating Business Objectives into Social Media Objectives
It is a common problem that any brand faces. They spend around 1% to 5% of their marketing budget on social media marketing and are still not sure about measured sales, leads or revenue from social...
View ArticleA Day in the Life of a Social Media Professional
You wake up, get ready and head off to what seems to be a really hectic day. You have designs to line up, content to create, ‘strategies’ to make, Powerpoint templates to select, presentations to make,...
View Article10 Tips for Getting Connected to Prospective Dates on Social Media Networks
Who said marriages are made in heaven? A 23 year old lady fell for a 31 year old guy because she fell in love with his personality on social media. They started dating, met each other, and then decided...
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When #SachinRetires We Trace Down His Social Media Activities
When the 18th November sun goes down slowly beneath the western end of Wankhede stadium, the hopes and joy of more than a billion people will experience the gloomy dusk of the day as the Cricketing God...
View ArticleList of Digital Media Awards in India and Asia
After Traditional Media ruling over the Advertising world for years, Social media took a stealthy entry and is successfully on the rise. No stone is left unturned by the brands when it comes to having...
View ArticleChallenging Some Cliched Lines Clients Say: Part 1
Those of us who work in social media swear by certain words, like ‘engagement’ or ‘interactive’. Clients, new to social media and the digital space, will look suitably impressed with such words and...
View ArticleHow to Become the Most Loved Brand on Social Media
Anyone who has observed the social media space knows that Oreo is one brand that is loved by most people. Oreo has been discussed at countless events across the world, especially about just why it is...
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How Universities Can Use Social Media
The days are gone and the era has passed when you saw social media as a passing fad. It’s more of a utility and a mandate today for most of us. It is incontrovertible how everything over the Internet...
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[Free Report] Social Media Performance Quotient of Ecommerce Brands in India
Ecommerce sector is one of the few niches that is highly active on Social Media. A lot of Ecommerce brands have started taking up social media very seriously and are highly active on various social...
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How To Leverage Facebook for Marketing B2B Brands
One of our earlier posts had talked about how b2b marketers can use social media. That was a more bird’s eye view post giving an impetus to B2B brands to adopt social media; this article, will mainly...
View ArticleHow Enterprise Technology Firms Can Leverage Twitter
Since its introduction, Twitter has gained tremendous authority as a significant platform for creating brand influence. All kinds of brands, ranging from consumer durables, automotive, healthcare,...
View ArticleHow to Organize Blogger Contests, Campaigns or Meets
Bloggers are great mediums to reach your target audience. A blogger has a set of readers and more often than not, the readers look up to the blogger for fresh, detailed, or informative content....
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India is Set to Have the Largest Facebook Population Worldwide
Social media marketing has become an integral part of marketing strategy for most of the brands. The power of social media have reached a point where it can no more be avoided. There may be constant...
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5 Ways in Which Brands can Engage the Blogger Community
It can be noted that blogging, until recently, was just considered an online platform that could be used as a personal digital diary by internet users. With its growing popularity, the approach of...
View ArticleWhy it Makes Sense for Telecos to Partner with Social Media
A mathematical game theory propounds that there are two kinds of games: a zero-sum game and a non-zero-sum game. A zero-sum-game is one in which the loss of one player results in the victory of the...
View ArticleIB Chief Recommends Prime Minister to Bring Twitter, Facebook Under Indian Laws
The director of Intelligence Bureau, Asif Ibrahim, considers that foreign content providers like Facebook and Twitter should be added under the Indian laws, like a few other countries have. On Saturday...
View ArticleMost Mentioned Political Leaders on Social Media in India, October 2013 [Report]
Agency Name: Blogworks Blogworks has released the 7th edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of...
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A Nomadic Shepherd Needs You: #HalfStories Calls Out for Your Support Through...
Most of you would be already aware of our association with Tata Capital’s Do Right initiative where we are supporting the #HalfStories phase of the campaign. To the uninitiated, Tata Capital’s Do Right...
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