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Brands make ends meet with #ShortestDistance
For the newest trending format, brands covered the #ShortestDistance to promote products, acting as a mediator to real-life problems. How can a line be creative? Well, leave that to the brands to...
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Movie Marketing: Creation of a Peripheral content ecosystem
Movies create moments that are picked up by users, creators, and brands alike resulting in content, ranging from illustrations to branded memes. When it comes to social media, a moment is anything...
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Thappad Movie Marketing: A campaign-oriented strategy
Thappad brings forth a gripping tale in an era where domestic violence on screen is trivialized. How’s the movie marketing done on a sensitive yet powerful topic? Here we go. The movie marks the...
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Comprehensive List of Agencies 2020 – Why should you enroll?
With the rapid proliferation of advertising and marketing agencies in India, Social Samosa created a comprehensive list of Indian Advertising & Marketing Agencies. But what are the benefits of...
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Ogilvy India: A trio for the win?
Social Samosa sat down with Ogilvy India ‘s new CCOs – Kainaz Karmakar, Harshad Rajadhyaksha, and Sukesh Nayak – understanding what transpired leading to the appointment of the trio. “I wished I could...
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Movie Marketing: Are song challenges still relevant?
If music is to Bollywood what crust is to pizza, could song challenges be toppings? We take a look at their relevance in the movie marketing ecosystem with expert inputs. Be it celebrities grooving to...
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Experts Speak: IPL 2020 AdSpends to see TV-digital go hand in hand
As the D Day for IPL 2020 match nears, Social Samosa talks to a cross-section of industry leaders to understand the advertiser sentiments and surfacing trends around IPL 2020 AdSpends. To set a...
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ShareChat launches ShareChat Sakhi, a women’s safety feature
ShareChat launches an in-app proposition called ShareChat Sakhi, to strengthen a safe and comfortable digital space for female users. As part of the ShareChat Sakhi education drive this women’s day,...
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5 ways Finance Brands can use Native as a performance driver in 2020
Jainab Shaikh, Director-Sales, Outbrain shares two cents on Native as a key performance driver for the brands in the sector. According to a 2019 report by E&Y, Finance brands are amongst the 3...
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Importance of Business of Content in India
Siddharth Malik, a creative strategist pens down his thoughts on the content economy and how can one harp on it to engage with audience while also seeing RoI, decoding the business of content. Young...
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How BFSI campaigns commemorated JFM in 2020
As one of the most important quarters for the industry nears the end, we take a look at BFSI campaigns that marked the beginning of 2020. Acting upon moment marketing, the companies portray various...
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Talent needs to shine whether its a man or a woman: Divya Dixit, ALTBalaji
On the occasion of International Women’s Day, Divya Dixit, SVP- Marketing, Analytics and Direct Avenue, ALTBalaji shares the evolving gender dynamics in the industry. This International Women’s Day,...
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Decoding: OYO India Social Media Strategy
Social Samosa takes a look at how OYO India uses social media to promote its couple-friendly offerings and other comforts. One of the first things that come to the mind when one hears the word OYO is...
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#SSIPLWatch: How Swiggy & Zomato rained sixes with their marketing strategy
Social Samosa takes a look at the Swiggy & Zomato IPL strategy, in an attempt to understand what both the brands rely on in order to make the most of their investment. The evolution of IPL as an...
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With language at heart Angrezi Medium Movie Marketing captures social media
With the film hitting the screens today, Social Samosa takes a look at the Angrezi Medium movie marketing strategy which thrives on the Hindi-English banter. Touted to be a spin-off of the 2017 movie,...
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#ShareTheLoad this time talks about lack of sleep faced by women
Ariel launched the 4th chapter of the movement, #ShareTheLoad with aim to keep the conversation around unequal division of domestic chores within households alive, urging men to Share The Load. A...
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A & M world Works from Home: Are we ready?
In the face of a disaster, work from home becomes a preemptive solution. But are we ready? We take a look at how A & M organizations and agencies are dealing with the crisis by implementing work...
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Discovering the human side of content marketing
In an intent-driven economy, how do you connect with your audience through content marketing? Neena Dasgupta, Zirca Digital Solutions sheds light on how to leave an indelible mark on your TG through...
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Disease Awareness Campaigns for motivation & hope
Ads & campaigns tackling diseases of all kinds that have threatened the humanity have set an example over the years. With COVID-19 outbreak, Social Samosa takes a look at disease awareness...
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Instagram vs YouTube: The eternal debate for marketers
Sahiba Dhandhania, CEO & Co-founder of Confluencr, sheds light on the ever raging debate of Instagram Vs YouTube from a content POV. If you have been a marketer in the last 5 years, you ought to...
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