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Campaign Face off: SpringFit’s #AbToSoJa v/s Duroflex’s #YawnOffSleepOn
A campaign face-off between SpringFit’s #AbToSoJa and Duroflex’ #YawnOffSleepOn looks at how two mattress brands approached World Sleep day differently. This World Sleep Day, two mattresses brands got...
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Fighting misinformation in the times of COVID-19
From following official handles to fact-checking the messages you receive, there is a lot you can do to fight COVID-19 misinformation. As the authorities step up the measures to contain the threat of...
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Getting through a pandemic: How can Indian agencies survive the chaos?
How do you plan your agency business & utilize the COVID-19 crisis period? Sandip Maiti, Experience Commerce raises some pertinent questions in this area and highlights key solutions for Indian...
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BFSI AdSpends in JFM 2020: A mixed bag
With the help of industry experts, Social Samosa takes a look at the BFSI sector ad spends and the brands that went big in JFM 2020. The last quarter of the financial year marks an important time in...
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COVID-19: New content formats crop up amidst lockdown
As content consumption levels rise, creators, platforms and brands brainstorm on ways to make the most of it via collaboration. An Instagram Live concert online in exchange for playlists, a webinar...
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In times like these, we need to communicate more: Ashish Bhasin, DAN
Ashish Bhasin, Dentsu Aegis Network, sheds light on how it’s important to practice social distancing along with virtual proximity. Yes. These are testing times and the adversities we face now seem...
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68% Gen Z look to associate with brands supporting social causes:...
Centennials or Generation Z respects and adopts socially responsible brands, reveal Isobar and Ipsos #MeetTheZ Survey Report. Centennials or Generation Z have carved a niche for themselves and are...
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7 tips to keep in mind before hiring a Graphic designer
Kunal Vora – Founder, ABND sheds light on the qualities agencies should look for while hiring a Graphic designer. Design is intelligence made visible. When a product, communication, space or...
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Western Railway’s not so ‘sarkaari’ social media strategy
From warning ticketless commuters to telling people about COVID-19 precautions, Western Railway social media strategy is full of lyrical references. Western Railway is among the first railway zones in...
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From Advertising to Empathizing: A & M comes off age in the face of a pandemic
As the lockdown gets tighter and challenges multiply, Advertising & Marketing industry unlearns to emerge as more resilient, understanding, and helpful. Like it was always meant to be. Wasn’t it...
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Armed with social media Indian Police tackles lockdown challenges
From disseminating factual updates to documenting offline outreach, social media presence has become a key tool for police to communicate amidst the COVID-19 crisis. Official social media accounts of...
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Social Media Campaigns Round Up ft. Doordarshan, TikTok, Gillette Venus, & more
Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week. Social Samosa’s weekly digital...
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CRY social media strategy: Fundamentals of NGO communication
From putting up effective content to specific CTAs, the CRY social media strategy focusses on the ‘You’ in Child Rights and You. At CRY, social media is used as a tool to enable people to engage with...
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Ariel India celebrates International ASMR Day with a version of #ShareTheLoad
In its latest segment from #ShareTheLoad movement, Ariel showcases that the sound of men doing laundry can enable women to sleep better. The unequal division of domestic chores has been a reality for...
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Social Media Campaigns Round Up ft. Kellogg’s, World Health day brand posts,...
Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week. Social Samosa’s weekly digital...
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How to make sure your brand creatives stand out on Instagram?
The Minimalist’s Chirag Gander demystifies Instagram brand creatives with tips on how to use them for effective communication. Over the last few years, the use of social media among brands has boomed...
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COVID-19: How social media came to the rescue of the CRM dependent BFSI sector
With the lockdown cutting into the prime JFM period for BFSI brands innovative communication and initiatives are cropping up across digital. We take a look at COVID-19 BFSI Marketing initiatives. The...
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JSW Paints’ digital film urges viewers to care for #PlanetHome
The new digital film by JSW Paints, Planet Home, attempts to remind people that acts of thoughtfulness make the world a more beautiful place. JSW Paints has released a new digital film titled Planet...
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Report: Advertisers to invest over $240 bn in Mobile AdSpends in 2020
App Annie released a report on the state of mobile advertising 2020 highlighting its impact across industries & the global economy. The State of Mobile 2020 report released by App Annie provides...
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Vodafone brings back Pug & ZooZoos convincing citizens to stay home
Vodafone’s new campaign brings back the nostalgic ZooZoos & the Vodafone pug who urge people to #StayHomeStaySafe. In these trying times of social distancing and stay-at-home lockdown, citizens...
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