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10 Books to help expand your understanding of social media dynamics in India
Select books here cover topics ranging from the role of digital communities to the ethnographic aspects of social media usage in India. Over the last few years, there has been a rapid change in the...
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Flipkart’s #AaoPhirPakdeRaftaar motivates sellers in India
#AaoPhirPakdeRaftaar by Flipkart aims to raise the spirits of its sellers by motivating them to come together and address the needs of the country, to mark the beginning of the new phase post the...
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Three months in, A&M agencies adjust to Work from Home
Through the various personal and professional hurdles, A&M agencies continue to work from home to keep functioning as normally as possible. Social Samosa takes stock. Over three months ago when...
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[Download] How to understand & harness the power of Brand Love?
In a recently released report, Talkwalker decodes Brand Love with insights on some of the best-loved brands, sharing tips for brands who aspire to be cherished by users. A crisis is a time when you...
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WhatsApp rolls out global brand campaign in India – It’s Between You
It’s Between You by WhatsApp, highlights how the application serves the people in India, keeping them connected in their daily lives with its assurance of privacy & more. WhatsApp launched its...
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In-depth: How TikTok ban impacts marketing plans?
Social Samosa asks experts for their take on how the ban on TikTok would impact creators, brands and marketing plans in the works. In the last few weeks, restrictions under the lockdown have forced...
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Indian tourism bodies keep up the momentum on social media
Incredible India and state tourism bodies release campaigns, share updates and amplify voices on social media to keep up the domestic travel economy. The tourism industry has been one of the hardest...
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Understanding content diversification across social media platforms
Presenting the essentials of content diversification optimized in accordance with the appropriate formats for each social media platform with inputs from an array of industry members. Dhruv Shah &...
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Influencer Marketing takeaways from the Lockdown period
Amit Mondal, Pulpkey shares learnings and influencer marketing takeaways from his time during the lockdown. Covid-19 is one of the very few events that has shocked the entire world. Social distancing...
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Gaana goes influencer-first to promote UGC feature, HotShots
Gaana taps into a network of 400+ artists, content creators and influencers to push HotShots as a #MadeInIndia platform for short format content. Ever felt the urge to listen to the whole song after...
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Malala Fund: NGO branding with faces, illustrations & digital assets
Social Samosa takes a deep dive into the social media presence of the Malala Fund to find strategies non-profits over the world can employ for reach and visibility. Led by Malala Yousafzai, the Malala...
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Tale of Sufiyum Sujatayum & Amazon Prime’s love for Aditi Rao Hydari
We take a look at Amazon Prime’s marketing strategy for promoting Sufiyum Sujatayum, the first Malayalam movie to release on an OTT platform. With the ongoing pandemic and the uncertainty over the...
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#TheSocialCMO ft Puneet Das, Tata Consumer Products
In conversation with Social Samosa, Tata Consumer Products’ Puneet Das talks about how the Six Feet Economy changed the scope of marketing for the brand & the overall industry. More than tweaking...
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Inside: Breathe Into The Shadows Marketing Strategy
We take a look at the Breathe Into The Shadows Marketing Strategy – as Amazon Prime Video attempts to keep the chatter around its latest original series alive. Breathe- Into the Shadows, was delivered...
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Future of agency office spaces post-COVID – a hybrid model in the making?
With months of successful remote functioning, would agencies continue to spend big on office spaces in the post-pandemic world? We ask agency heads. Agencies functioning in the advertising and...
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Drive lasting e-commerce performance with native advertising
Outbrain’s upcoming webinar talks about role of native advertising in creating winning ecommerce marketing strategy. The Covid-19 pandemic has fast-tracked the need for companies to extend their...
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Coronavirus the most tweeted topic by World leaders: BCW’s Twiplomacy Study
Amidst the ongoing pandemic, BCW’s Twiplomacy study puts forth some key trends and findings associated with the World leaders & their growing presence on the platform. As the novel coronavirus...
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Voltas Beko draws flak for ‘sexist’ dishwasher ad
Voltas Beko spokesperson clarifies the intent of the ad was to capture a casual conversation between four independent and spirited friends. In a recently released digital ad film, Voltas Beko showed...
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Space for LGBTQIA+ Community in social media & marketing
In conversation with people from the LGBTQIA+ community, we try and understand their outlook towards the inclusivity & acceptance of the community on social media & marketing campaigns. From...
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Sharekhan’s MoneyFLIX: OTT for finance a relevant marketing play?
With 100+ videos on the platform, Sharekhan aims to leverage people’s love for movies to demystify ‘complicated’ finance-related concepts through the launch of MoneyFLIX, an independent finance OTT...
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