Clik here to view.
#Throwback Harley-Davidson Campaigns that attempted to redefine Freedom
Aiming to capture varied emotions, Harley-Davidson ads have a history of campaigns around adventure and rebel. Social Samosa brings to you a collated list of some of the best Harley-Davidson...
View ArticleClik here to view.
LinkedIn celebrates Mother’s Day with working moms
Multiple working moms took to LinkedIn to talk about their journeys, joys, personal experiences and challenges this Mother’s Day. The blurring lines between ‘Work from Home’ and ‘Work at Home’ is...
View ArticleClik here to view.
Marketing a debut series: Anushka Sharma way of Paatal Lok promotions
Amidst memes and all things promotional about Paatal Lok, the personal touch in communication by Anushka Sharma truly stands out. Crime Thriller Paatal Lok has quickly become one of the most...
View ArticleClik here to view.
Daawat Basmati Rice celebrates relationships with #PehliDaawat
Conceptualized on the grounds of hope that life will be normal again, Daawat Basmati Rice launches its #PehliDaawat- a series of 4 videos to celebrate relationships amongst people. Amidst this...
View ArticleClik here to view.
Outrage prompts Kent RO to apologise for distasteful ad
In response to the outrage against a distasteful Atta & Bread Maker ad, Kent RO has withdrawn it, stating they would investigate the lapse. Kent RO has recently run an ad on social media,...
View ArticleClik here to view.
How to plan a social media content calendar?
Natalie Christen, Digital Strategist, Hosting Clues, shares some points to keep in mind when attempting to plan an ‘audience-focused’ social media content calendar. Social media management and...
View ArticleClik here to view.
In conversation with Sunil Chhetri, Ranveer Singh recalls copywriting days
Being nostalgic about his intern days as a copywriter, actor Ranveer Singh raps during an Instagram Live with Footballer Sunil Chhetri. A few days ago, Footballer Sunil Chhetri and Actor Ranveer Singh...
View ArticleClik here to view.
Wildcraft attempts to create hope for Post COVID-19 world
The new campaign by Wildcraft, ‘Hain Taiyaar Hum’, attempts to inspire Indians to step out and follow their passion in the post-COVID-19 world. With Lockdown 4.0 coming to an end, Wildcraft launches...
View ArticleClik here to view.
#FilmFromHome: Volini’s digital campaign urges India to come out stronger
Conceptualized by Lowe Lintas, #FilmFromHome campaign for Volini aims to inspire people to step into the post-lockdown world brimming with hope & positivity. Volini has released a digital film...
View ArticleClik here to view.
Brand Guide: Leveraging emotions for social media marketing
Abhishek Punia, #ARM Worldwide takes us through a few social media content hooks, explaining how brands leverage varied human emotions to stay for the top of the mind Brand Recall. When it comes to...
View ArticleClik here to view.
In-Depth: How voiceovers emerged as the hero of lockdown campaigns
Amidst the lockdown, many campaigns have leveraged voiceovers for impact. We take a look at the phenomenon with experts who took this route. A lot has changed for brands and agencies as they are...
View ArticleClik here to view.
Infographic: 5 Content Marketing Trends to stand out
The top content marketing trends will help you power through the pandemic, and understand consumer inclinations in 2020. The trends foreseen for content marketing in 2020 such as Voice and Video...
View ArticleClik here to view.
Decoding: Comparative analysis of OTT Social media strategies
Social Samosa takes a look at OTT social media strategies with a look at how platforms like ALTBalaji, Amazon Prime Video, Disney+ Hotstar, Netflix and SonyLIV are building their social media...
View ArticleClik here to view.
Brand marketing getting redefined in the digital era
Supriti Misra, COO, Digital, Value 360 Communications shares insights on how brand marketing is evolving with digital as the way forward for the future. In this time of COVID-19, if...
View ArticleClik here to view.
[Download] The Performance Marketer’s Guide to Navigating Native
With an aim to help marketers craft and execute native campaigns with ease, Outbrain has released a performance marketer’s guide. To tell a story using digital advertising tools can be a tricky task....
View ArticleClik here to view.
Gulabo Sitabo Marketing Strategy: A tale of quirk & satire
As Gulabo Sitabo makes a debut with its digital release on Prime Video, we take a look at the movie marketing strategy of the warring quirky men at work in the film story. Lights, camera, OTT! After a...
View ArticleClik here to view.
Expert Speak: Twitter Fleets and its value in social media mix
With the help of industry experts, we decode how Twitter Fleets would impact the way creators and brands use the platform for marketing. Over the last several years, Twitter users have shaped the...
View ArticleClik here to view.
Episode 1: #TheSocialCMO ft. Arvind R P, McDonald’s India
Featuring on the first episode of the new season of #TheSocialCMO, Arvind R P of McDonald’s India encapsulates in a candid interview, how COVID-19 changed the course of things in the brand’s marketing...
View ArticleClik here to view.
Social Media: The interactive extension of Kids channels
With popular character-themed activities, DIY Projects and more, kids channels engage with audiences on social media this summer. A summer under a pandemic-induced lockdown is not an easy experience...
View ArticleClik here to view.
Decoding: Comparative analysis of OTT Social media strategies
Social Samosa takes a look at OTT social media strategies with a look at how platforms like ALTBalaji, Amazon Prime Video, Disney+ Hotstar, Netflix and SonyLIV are building their social media...
View Article