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Unlocking the Power of Target Marketing with Vinod Thadani
In conversation with Social Samosa, Vinod Thadani, Chief Digital Officer, Mindshare talks about the importance and relevance of Target Marketing in the new normal. The impact of COVID-19 and the...
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Making nutrition sexy: Marketing wellness products during a crisis
Amway India’s Ajay Khanna talks about the impact of COVID-19 on the marketing and perception of wellness products amongst consumers. The need for healthy living has gained a significant momentum owing...
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Opinion: Could COVID-19 help digital marketing grow?
Trimble Buildings’ Jayant Keswani explains how COVID-19 will alter marketing communications in favour of digital and social media marketing. Only five months into the COVID-19 pandemic and it feels...
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Infinity Organic: Brand storytelling lessons from Nagaland
Shots of products and farming processes help Infinity Organic, a Nagaland based brand, share their story, we take a look at their social media strategy. A sustainable local products business from...
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Inside: How restaurant chain, SOCIAL tweaked its social media strategy to...
From Snapchat filters to Instagram campaigns, restaurant chain, SOCIAL is evolving its social media strategy to stay relevant to consumers amidst the pandemic. As a brand, SOCIAL has been a strong...
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Inside: Hostages Season 2 marketing strategy around thrill & suspense
As Hostages Season 2 released on Disney+Hotstar this week, we take a look at its marketing strategy that attempts to leverage its central theme of thrill & suspense to generate conversations...
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Inside: Kamdhenu Paints’ monsoon marketing & brand building strategy
Social Samosa takes a look at the recent Monsoon campaign by Kamdhenu Paints and how they use social media to build narratives and connect with potential customers. With about 13K responses on social...
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Inside: Cornitos’ lockdown social media strategy to boost e-commerce sales
We take a look at how Cornitos made the most of social media to push e-commerce offerings and keep brand communication relevant during the lockdown. The beginning of the lockdown was a tough time for...
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Experts Speak: Understanding YouTube Shorts’ impact on Indian influencer...
We talk to industry experts in a bid to understand the impact of YouTube Shorts on influencer marketing in an Indian context and the way brands may look at the platform henceforth. After the ban on...
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Inside: Reviving mall economy – A marketing strategy to the rescue
We take a look at the various marketing strategies in the works as malls attempt to revive footfalls ahead of the upcoming festive season. Under lockdown, malls were one of the most affected spaces in...
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#SSIPLWatch We will use IPL’s reach to drive message around financial...
As a part of our #SSIPLWatch series, we get in conversation with Trupthi Shetty, CRED, understanding the brand’s decision to officially associate with IPL for a 3 season deal. After many speculations,...
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#SSIPLWatch: IPL 2020 – Brands pave the path to revival with shorter edits...
As advertisers gear up to make the most of IPL 2020, we gauge the viewer and marketer sentiments with the help of few experts. “This event has the power to uplift the sentiments across the country and...
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Campaigns promoting IPL through the years: What shaped ‘India ka Tyohaar’
Traversing through some of the best announcement campaigns by one of the most attended, most followed and highly viewed cricket leagues in the world – IPL. With the Indian Premier League or IPL back...
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#SSIPLWatch upGrad’s association with IPL 2020 is driven towards brand...
In conversation with Social Samosa, upGrad India’s CEO Arjun Mohan speaks at length about the company’s association with IPL, objective behind the decision, and expected returns. Season 13 of IPL is...
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#SSIPLWatch 70-80% focus is on social media where CSK & RCB are very active:...
As part of #SSIPLWatch series, EUME’s Naina Parekh gets talking to Social Samosa, divulging details on the lifestyle brand’s strategy to leverage IPL. Chennai Super Kings and Royal Challengers...
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BalleBaazi’s Indian T20 Anthem gives an Ode to its Cricket Crazy Audience
BalleBaazi.com created a foot-tapping rap anthem for cricket fans in the country in the background of the IPL 2020 fervor. A year that threw challenges one has never even heard of — 2020 has been a...
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A consolidated list of IPL Brand Collaborations 2020
Here’s presenting a comprehensive list of IPL Brand Collaborations 2020 that features sponsors and partners associated with the league and individual teams. The IPL ecosystem was valued at 6.8 billion...
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[Editor’s Note] Brand Saga: The story of stories that made Indian brands...
We have been capturing brand advertising journeys, every Thursday since over a year now & thought its time you know, why we did it. So, here’s presenting the saga behind Brand Saga. Did you know...
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Social Media Campaigns Round Up ft. Flipkart, IPL Brand Collaborations 2020,...
Here’s to another week of some impressive work from brands and agencies all over the world. Check out the social media campaigns that were rolled out this week. Social Samosa’s weekly digital...
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#SSIPLWatch TV & digital will be our biggest bets: Vivek Srivatsa, Tata Motors
In talks with Social Samosa, Tata Motors’ Vivek Srivatsa gives a sneak peek into the brand’s IPL marketing strategy. Continuing its association for the third consecutive year with the Board of Control...
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