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Inside: Comicstaan Tamil, the nuances of creating a regional IP
Strategic expansion in the content portfolio and hyperlocal promotions add to the intrigue of Comicstaan Tamil, we take a closer look. The journey to conceptualise and produce a non-fiction comedy...
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#SSIPLWatch Muthoot Group’s Abhinav Iyer on IPL marketing strategy
Taking forward the association with Chennai Super Kings, Abhinav Iyer, General Manager-Marketing & Strategy, The Muthoot Group divulges details about the company’s plan for IPL 2020. In 2018, when...
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#SSIPLWatch CSK association brings additional value in Southern markets: Ravi...
Celebrating a decade of partnership with CSK, Gulf Oil Lubricants’ Ravi Chawla talks about the marketing plan, created to make the best out of their IPL association. This year, Gulf Oil & CSK...
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Podcasts for A & M professionals who want to ace their job
Along with all the vices of technology, comes the boon of open access to podcasts for advertising & marketing professionals also known as the fount of wisdom; a few of them listed here for...
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#SSIPLWatch Nippon Paint’s Mark Titus on digital marketing strategy for IPL 2020
Featuring in the #SSIPLWatch series is Nippon Paint India’s Mark Titus as he charts out the marketing plan for the current season of IPL. Nippon Paint continues its association with the Chennai Super...
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Inside: How Bangalore based Yulu emphasises on a layered marketing strategy...
Operating in various cities, Yulu, a micro mobility platform service, faces unique challenges to keep people moving; we talk to the team to understand their marketing strategy. Over six months of...
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10 books to read on Instagram’s 10th birthday
As Instagram turns 10, we curate a list of 10 books you should read to get a flavour of how the platform has evolved in the last decade. From a picture sharing platform to becoming a hub of...
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10 interesting factors that shaped Instagram as a social media platform
We bring you a list of 10 interesting stories about Instagram that played an important role in shaping it into the platform millions use today. Instagram started off as a very different platform from...
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A close look at IPL 2020 Campaigns filling the advertising arena
With IPL fervor gripping the nation, the rank table is now filled with brands that want to make the most of this event gathering the masses, with catchy campaigns in the advertising arena. Surrounding...
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How to repurpose content for social media posts effectively
In this guide we will go through three primary forms of content: Text, Images, and Video and how to repurpose everything and anything that can be upcycled from these formats to social media posts. The...
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#SSIPLWatch It’s more about the purpose & building brand salience than...
Usha International’s Komal Mehra takes us through the brand’s marketing plans to drive growth and fulfill its objectives from IPL 2020. Usha International has continued its association with Mumbai...
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Digital video & film making: Revisiting skills to explore additional avenues
Sahil Chauhan dwells on the importance of digital film making, listing ways how enthusiasts and professionals can make the most of it. Video content was confined to just a TV screen in our homes until...
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#SSIPLWatch Media mix for an event like IPL cannot just be relegated to a...
As per Fast&Up’s Varun Khanna, the brand is very well-entrenched into IPL 2020 and has a strategic plan to make the most of the investment. Fast&Up aims to increase its brand footprint by...
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#SSIPLWatch Aalok Bhan on reinforcing the importance of financial protection...
In conversation with Social Samosa, Max Life Insurance’s Aalok Bhan takes us through the company’s plans to increase brand recall by partnering with RCB or IPL 2020. In addition to being the team’s...
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How to use Quora to drive Full Funnel marketing
Using the various Quora For Business solutions, brands and advertisers can drive conversations through Full Funnel marketing on the platform, here’s how. The journey to woo your customers starts with...
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How does a brand safeguard itself against outrage?
For a brand to face outrage against a campaign is not a new phenomenon, however, it is one that needs to be navigated with care, we explore. Polysemy refers to the coexistence of many possible...
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#SSIPLWatch We expect sales to grow by 50% due to surge in potential sales: S...
Levista Instant Coffee is on-board as ‘Official Licensed Coffee Partner’ for Chennai Super Kings this season of Dream11 IPL 2020. S Shriram takes us through the brand’s IPL strategy. According to the...
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Decoding: Role of YouTube in ecommerce brands’ marketing funnel
From putting up exclusive content to announcement ads, YouTube is a key platform for e-commerce brands to generate leads; we take a look at how Nykaa, Amazon India and Myntra make the most of it as...
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[Download] Leveraging Branded AR Experiences for Festive Marketing
The playbook gives an understanding of how creative AR festive marketing branded solutions can help brands stand out from the clutter. A year full of twists and turns, 2020 has been unprecedented on...
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[Register] Social Samosa Bootcamp 2020
Social Samosa Bootcamp 2020 helps you understand the role concepts such as Content Marketing, Influencer Marketing, Performance Marketing, and Analytics in the COVID-19 world. A lot has changed in the...
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